DISCUSSION 3.2

Please review Chapter 4’s section concerning Porter’s 5 Forces, read the Forbes article

Porter or Mintzberg: Whose View of Strategy Is the Most Relevant Today? (Links to an external site.)

(Moore, 2011) and view the required You Tube video

Five Competitive Forces That Shape Strategy (Links to an external site.)

, regarding Porter’s five forces. In the video, Mr. Porter discusses how Porter’s Five Forces Analysis is an important tool for assessing the potential for profitability in an industry. As an example, Mr. Porter applied these five forces to the airline industry. Think of another industry where profitability is low. In an initial post of at least 250 words, apply the five forces to your chosen industry and demonstrate how those forces can lower profitability.