Develop a new to the world product idea, test the idea among 10 people using the Sara Lee concept board and questionnaire in new product project CONTENT for your product idea.

 

Report results using this outline and show a sales forecast with formula or excel doc

1. Tally and write up results of your research. Include:   

   Executive summary of findings- half page of key findings and recommendation based on findings to move ahead with new product
   Detailed findings from analysis of data- show results 1 question at a time

2. Develop a sales forecast based on % of people who said they would probably or definitely buy your product . Formula: 

   (Percent  of people who say they will definitely buy the product X.88) + (% of  people who said they would probably but product X .33) X (population of  market (target) for your product) X .75 awareness X .65 distribution (%  of stores product available in in) X  average number of units per year X  unit price. WILL COVER THIS IN PRODUCT CHAPTER/MODULE

Sara Lee Survey Questionnaire
After reading the product description, please answer the following questions if you are above 16 years of age to help
the organization who is creating this product understand consumer reactions better.
Q 1. How likely are you to buy this product? (Check One)
__ Definitely (5)
__ Probably (4)
__ May or may not (3)
__ Probably not (2)
__ Definitely not (1)
Q 2. If you answered any of the top three options in Q. 1, how often are you likely to buy it? (Check One)
__ At least once a week
__ 2-3 times a month
__ Once a month
__ Every few month
__ Less often than every few month
3. How unique is this product idea on a 10 point scale, 1 is not unique at all, 10 being extremely unique? (Check One)
__1 __2 __3 __4 __5 __6 __7 __ 8 __9 __10
Q4. Mention in your own words anything you like about the product ____________________________________________________________________________________________________________________________________________________________________________________________________________________
Q5. Mention in your own words anything you dislike about the product ___________________________________________________________________________________________________________________________________________________________________________________________________________________________
Q6. Mention in your own words any changes or improvements you would make to the
product_________________________________________________________________________________
__________________________________________________________________________________________________________________

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Concept example
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Introducing Stuffed Bagels, the portable one-handed breakfast from Sara Lee. Great tasting, smooth and creamy cream cheese is filled into golden-brown bagels for your on-the-go morning.
Available in the freezer section of your grocer. Just heat in your microwave for 2½ minutes.
It comes in a variety of your favorite flavors:
Cream Cheese Stuffed Plain Bagel
Strawberry Cream Cheese Stuffed Plain Bagel
Blueberry Cream Cheese Stuffed Plain Bagel
Cream Cheese Stuffed Cinnamon Raisin Bagel
Reduced Fat Cream Cheese Stuffed Whole Wheat Bagel
Each carton contains 3 bagels for $2.99.
New Stuffed Bagels
The portable, one-handed warm breakfast

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Sheet1

$ Sales forecast

$ – 0

							Product Concept Unit and Revenue Forecast Method
% definitely buy	% probably buy	market size	purchases/year	awareness	distribution	retail price	your selling price
0.75	0.65		$ – 0