DB Topic Explaining: Customer Relationship Management Systems (CRM)

· Search for at least 5 scholarly resources that relate to “CRM” and have been published within the last 5 years. 

· Select 1 article relating to CRM. 

· Adhere to the following format:

1. CRM Explanation: Define your key topic by using a source other than the textbook. Explain why you are interested in this topic (e.g., academic curiosity, application to a current issue related to employment, or any other professional rationale).

2. Comparison: Compare your research. Note differences or commonalities about CRM, providing evidence that you have extended your understanding. Cite the additional articles you researched. At least 200 words.

3. Article Summary: In your own words, provide a clear and concise summary of the article you selected. At least 200 words.

4. Application: Specifically state how your key topic has been applied to real-world businesses or describe the potential your key topic has to influence today’s business world. Your application must possess a professional rationale that demonstrates the significance of your key topic. At least 100 words.

5. Annotated Bibliography: Each annotation will consist of a descriptive paragraph of at least 100 words with a persistent link for each article.

6. APA format.