country manager simulation

Simulation

Decision

CountryManager Quick Start Guide

1. READ THE CASE
• Industry background
• Company starting situation
• Regional Environment

2. START-UP
• Access simulation from course website
• Read the country background

3. PERIOD DECISIONS
• Market entry
• Plant location and capacity
• For each market: Channels, SKUs & Pricing, Advertising

4. DECISION ANALYSIS
• Spending
• SKU Forecast
• Contribution Forecast
Go back to Step 3 until satisfied with decisions

5. TEAM LEADER ADVANCES SIMULATION
• Check schedule for times
• Complete decisions before deadline
If the simulation is over, skip to Step 7

6. EVALUATE RESULTS
• Company, Environment, Consumers, & Competition
Go back to Step 3

7. SIMULATION ENDS
• Evaluate team performance
• Review what you have learned

Important Note: Your instructor may require additional assignments during the simulation. Check the
schedule and messages on your course website for details.

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