Competitive Strategy Assingment
Please follow the submission Guideline and assignment structure
HI6006COMPETITIVE STRATEGY ASSIGNMENT 2
HOLMES INSTITUTE
FACULTY OF
HIGHER EDUCATION
Assessment Details and Submission Guidelines
Trimester T2 2020
Unit Code HI6006
Unit Title Competitive Strategy
Assessment Type Group Assignment – maximum 4 persons per group
Note: Groups must be formed by week 6. Once a group is formed, no changes are
allowed.
If you fail to form a group, your lecturer may allow you to submit individually.
Assessment Title Report – Case Analysis and Application of Strategy Models
Purpose of the
assessment
Students are required to explain in report format, with reference to a case of your
choice, how any one of the following would be applied:
Business Strategy, Competitive Dynamics, Corporate Strategy, Acquisitions and
Structure, International Strategy.
This is strictly required to be your own original work.
Be sure to base your answer on the models studied in class and quote your academic
sources.
Weight 40%, comprising: Report (week 10)
Total Marks 40 [note: the total assignment is graded out of 40]
Word limit Report not more than 2500 words
Due Date Week 10 for the final report. [Late submission penalties accrue at the rate of -5% per
day]
Submission
Guidelines
• All work must be submitted on Blackboard by the due date along with a completed
Assignment Cover Page.
• The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm
margins on all four sides of your page with appropriate section headings and page
numbers.
• Reference sources must be cited in the text of the report and listed appropriately at
the end in a reference list, all using Harvard referencing
style.
• At the end of your report please include an appendix states ‘who wrote which
section’, i.e. provide the student name and number for each section of the report.
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HI6006 COMPETITIVE STRATEGY ASSIGNMENT 2
Purpose:
Assignment 2 Specifications
This assignment aims at ensuring that students have familiarised themselves with at least one
significant case study (from any of those in the lectures or tutorials or our recommended textbook)
and are able to apply the relevant foundational strategy development models that are applicable to
the case.
Details
Select any case study and choose from the following aspects of competitive strategy to apply the theories of
strategy development and implementation as relevant to the case study you choose:
• Business Strategy
• Competitive Dynamics
• Corporate Strategy
• Acquisitions and Structure
• International Strategy
In this report, the use of sub-headings is essential.
Be sure to use paragraphing.
Be sure to reference your sources in-text and provide a list of references at the end, all in Harvard
style.
Your final submission is due Friday of week 10 at midnight. Late submissions attract penalties at the
rate of -5% per day.
Assignment Structure Required
To ensure that all students participate equitably in the group assignment and that students are
responsible for the academic integrity of all components of the assignment. You need to complete the
following table which identifies which student/students are responsible for the various sections of the
Cover page [this is essential and must be completed accurately]
Executive Summary
Table of Contents
Body of the report to contain Section Headings – e.g. introduction, brief summary of the case;
identification of strategic issues; relevant theoretical concepts, application of strategy model,
conclusion.
Sub-sections are to be numbered.
Paragraphing must be used.
Page Numbers must be used.
Reference List at the end must be in Harvard format and mainly academic Journal Articles.
Appendix: Statement of ‘who wrote which section’ (see below).
Page 3 of 4
HI6006 COMPETITIVE STRATEGY ASSIGNMENT 2
assignment:
Page 4 of 4
HI6006 COMPETITIVE STRATEGY ASSIGNMENT 2
Assignment Section Student Name and Number
This table needs to be completed and submitted with the assignment as it is a compulsory component
required before any grading is undertaken.
Page 5 of 4
HI6006 COMPETITIVE STRATEGY ASSIGNMENT 2
Marking Rubric
Excellent
8-7 marks
Very
Good
6-5 marks
Good
4-3 marks
Satisfactory
2 marks
Unsatisfactory
1 or 0 marks
Referencing (in-
text)
Max 3 marks
n/a n/a Correct in all
respects
Some minor
errors
Largely incorrect or
incomplete
Reference List (at
end)
Max 4 marks
n/a Correct in most
respect
Correct in
general
Some minor
errors
Largely incorrect or
incomplete
Executive Summary
Max 4 marks
n/a Clear, concise
and compelling
A good
summary of
the report
A basic
summary of
the report
Missing
Summary of the
Case
Max 5 marks
n/a Clear, concise
and compelling
A good
summary of
the case
A satisfactory
summary of
the case
Inaccurate or
misconstrued
content
Explanation of
Relevant
Strategic issues
Max 8 marks
All relevant
strategic Issues
are identified
and well-
explained
Most key
strategic
Issues are
identified and
explained
Some key
strategic
Issues are
identified and
explained
key strategic
Issues are
identified and
explained, but
with some
reservation
strategic Issues
identified or
explained
incorrectly or
poorly
Application of
Relevant
Theoretical
Concepts
Max 8 marks
The theoretical
concepts have
been matched to
the issues in the
case precisely and
are well applied
The theoretical
concepts match
the issues in the
case and are
applied quite
well
A good
attempt has
been made to
match and
apply relevant
theoretical
concepts to
the case
A satisfactory
attempt has
been made to
match and
apply relevant
theoretical
concepts to the
case
The attempt made
to match and apply
relevant theoretical
concepts to the
case is
unsatisfactory or
negligible
Format and
Professionalism of
the Report
Max 8 marks
The report is
exceptionally
well-documented
worthy of High
Distinction /
Virtuoso quality
(8-7 marks)
The report is
very well-
documented
and
Distinctive
/ stand-out
quality
(6-5 marks)
The report is
well-
documented
and of
credit-
worthy
quality
(4-3 marks)
The report is
satisfactory
(2 marks)
The report is
unsatisfactory
(0 or 1 marks)
Total
40 marks*
Comments Mark Awarded