Company Analysis : Digital Media & Society

please read the attachment carefully.

Running head:

COMPANY ANALYSIS OF TARGET

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COMPANY ANALYSIS OF TARGET

Project 1: Company Analysis of Target
Student’s Name
CMST 301 – Section Number
Summer 2018
Professor’s Name

Section 1: Company Information: Target

The introduction should never have a heading that identifies it as the introduction. It is the introduction by virtue of its location as described and displayed in Publication Manual of the American Psychological Association Chapter 2, 2.05, p. 27 and Figure 2.1, pp. 42-43 (6th ed., 2nd printing). Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum (Internet Usage Statistics, 2017).

“Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo” (TechJournal South, 2015). Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

Section 2: Target’s Digital and Social Media Use

In this section, you will list all of the social media platforms that the company you are writing about uses to interact with customers. Describe how social media is used, any special policies, special team members, options should the social media accounts become compromised, or any special requirements. You could also include a screen capture of the company’s social media collection, just ensure you cite the source. The label, Section 2, is used here to assist you in correlating this section with the content required. Remove the words Section 2 from this section.

The Use of Statisticians

Remember to check for spelling and grammar, while ensuring you followed all instructions. Check the rubric, too! This will ensure you understand the assessment process of your assignment. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. “Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum” (TechJournal South, 2011).

Section 3: Analysis: Target’s Use of Big Data

Headings guide the reader, keep your content organized and provide a form of expectation management for the reader of your writing assignments and publications. For the majority of your assignments Microsoft Word’s Heading levels 1 and 2 are sufficient. You may have a need for levels 3-5 for research in support of your final project or while pursuing advanced degrees.

Another section that needs attention are quotes that are more than 40 words. Many students want to insert large quotes from valid resources. This is great when you are conducting research or citing a source that influences your research and discovery. Using quotes with more than 40 words should display as described in the block quote below.

A quote that contains 40 or more words should be displayed as a block (left justified) quotation. Start the quote on its own line, indent the entire quote a half-inch from the left margin, and cite the source (Surname, year, p. #) in parentheses following the quote punctuation. Remember, direct quotes do not count towards the final word count. For more information, consult the Publication Manual of the American Psychological Association, Chapter 6, pp. 170-172 (6th ed., 2nd printing).

After the block quote, continue with the standard APA format with double spaced paragraphs. You can also display editing marks such as tab characters, spaces, paragraph marks, hidden text by accessing the display options in Microsoft Word. Did you know that UMUC students can acquire the student version of Microsoft Office through

UMUC’s Technology Hub

?

Target’s Statisticians

Like all major sections of your paper, references start on their own page. The references page that follows in this example is created using the Citations & Bibliography feature, available on the

References

tab in Microsoft Word. This feature includes a style option that formats your references for APA 6th Edition. You can also use this feature to add in-text citations that are linked to your source, such as those shown at the end of this paragraph and the preceding paragraph. To customize a citation, right-click it and then click Edit Citation (Last Name, Year).

If you choose to manually create a Reference page, insert a page break, add References as the Level 1 Header for the title of the page. The reference page heading should be in non-bold regular font. It is not considered in the levels of headings for the paper. Don’t forget to use the hanging indent format for each reference listed and alphabetize the reference list. Be consistent. Set the standard for the grammar and spell check functions. Do you want one or two spaces after the period? Did you view your assignment in the Print Preview mode before submission? Are you happy with your assignment? In this day of security versus privacy, would you be proud of your assignment if was published on the web, intentionally or accidentally? Ensure you ask all of your clarifying questions before submitting your assignment.

In conclusion, this is where you will state your final conclusion and support it with key points. You can conclude with a final observation, a prediction, recommend a way forward, or identify what you are taking away. The concluding sentence should summarize the significance of your interpretation.

References

Alfred, J. N., Bailey, B., & Krautely, R. (2017). The quality of face-to-face relationships. Communications of the ACD, 54(4), 111-118.

American Psychological Association. (2010). Publication manual of the American Psychological Association. Washington, DC: American Psychological Association.
Anderson, M., Angeli, E., Brizee, A., Lawrick, E., Moore, K., Soderlund, L., & Wagner, J. (2016, May 13). General format. Retrieved from http://owl.english.purdue.edu/owl/resource/560/01/
Hollywood, D., Wood, J. F., Smite, F., & West N. (2016). Friendships through IM: Examining the relationship between instant messaging and intimacy. Journal of Computer-Mediated Communication, 11, 32-44.
Last Name, F. M. (Year). Article Title. Journal Title, Pages From – To.
Last Name, F. M. (Year). Book Title. City Name: Publisher Name and add URL if you accessed an online resource. This item demonstrates the hanging indent. Modify by accessing the Paragraph settings then in the Indentation section under the special option, select Hanging Indent.

Timmons, L. G., & Wallet, J. C. (2017). Computer-mediated communication effects on virtual reality. Human Communication Research, 28, 310-345.

Underdog, J., & Friday, C. (2016). Internet relationships and their impact on primary giving. Behavior Changes, 22(2), 123-140.

PROJECT1: COMPANY ANALYSIS

 Objective

The purpose of this project is to demonstrate your understanding of the following course concepts:

1. How companies use digital and social media to effectively communicate ideas, information, arguments, and messages to achieve a specific goal.
2. How digital media has transformed the communication of an idea, information, and arguments in society.

 Project Description
The use of digital media has transformed how companies communicate with their customers. The use of the websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs has shaped current day communication strategies.

Project 1 Consists of:

1. Project Requirements (topics and content to cover)
2. Paper Requirements (content organization)
3. Submission Requirements (how to submit your assignment)
4. APA Resources (how to cite and select sources)
5. Due Date Information and Late Policy

 Project Requirements
Select a company that utilizes digital or social media to communicate with customers to complete Section 1.
NOTE 1: You are required to complete ALL THREE SECTIONS of this project (Sections 1, 2, and 3).

SECTION 1: COMPANY INFORMATION
Provide the following information about the company you select:
Item 1:
 What is the name of the company?

Item 2:
 What year was the company established?

Item 3:
 What is the company’s goal or mission?

Item 4:
 What products and services does the company offer or provide?

Item 5: 
Provide the company website address (URL).

Item 6: How many employees does the company employ?

Item 7: Where is the company’s headquarters located?

Item 8: What are the company’s most recent earnings?

Section 1 Source:
 Include at least 
one source
 for Section 1. Include this source as an in-paper citation and on your Reference page. 

Section 1 Example: The Henkel Company
To help you with completing Section 1, an example is provided below: 

“…Henkel was founded in 1876. People around the world trust Henkel’s innovations, brands, and technologies. In the fiscal year 2016, the company reported sales of approx. 18.7 billion euros and an operating profit of around 3.2 billion euros (adjusted for one-time gains/charges and restructuring charges). The DAX-30 company has its headquarters in Düsseldorf, Germany. Henkel employs more than 50,000 people worldwide, over 80 percent of whom work outside of Germany. Henkel is thus one of the most international German companies…”

Henkel. (2019). Company Profile. In Company Profile. Retrieved 1/15/19, from 

https://www.henkel.com/press-and-media/facts-and-figures/company-profile

NOTE 2: You cannot use the Henkel Company in your project. 

SECTION 2: DIGITAL AND SOCIAL MEDIA USE
How does the company use Digital and Social Media to communicate with their customers?

Item 1:
 List all of the digital and social media platforms the company uses to communicate with customers (including websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs).
Item 2:
 Describe how the company uses EACH digital and social media listed in Item 1 above to achieve its goals or mission.

Section 2 Source:
 Include at least 
one source
 for Section 2. Include this source as an in-paper citation and on your References page.

SECTION 3: ANALYSIS
Provide an example of how the company uses digital and/or social media to accomplish an objective (e.g. to address a serious public relations issue, promote a cause, market a product, achieve a strategic advantage by using Big Data, or promote an event).

Item 1:  Describe the situation or example in detail.
Item 2:  How successful was the company in accomplishing the objective? Support your answer with reference (s).
Item 3:  List one thing the company could have done better to accomplish their objective. Be sure to focus on the use of digital or social media here.
Item 4: If you decide to discuss the company’s use of Big Data to achieve a strategic advantage, does their use of Big Data concern you as a potential customer? Why or why not?

To help you with completing Section 3, we have provided two sample topics below:
Section 3 Example 1: Target’s Data Breach

Target’s December 2013 data breach was a public relations nightmare, but the company responded swiftly over social media, posting safety guidelines on Twitter and keeping an open dialog with its aggrieved customers.

Section 3 Example 2: Target’s Use of Big Data

Target is renowned in the industry for its data collection practices. Target maintains a customer relationship management database which includes information from in-store purchases (they link all of your purchases to a unique customer identifier) and data they collect externally (e.g. data from Facebook and other sources).  Combine the two data streams and Target can predict, with a high degree of certainty, what your gender is, where you live, how far you travel to work, your relationship status, and they can even tell if you are pregnant and if so when you are due. The amount of money spent each year on pregnancy-related purchases is tremendous. In efforts to win the market share in this profit area, Target has hired a team of statisticians to perform predictive analysis. The goal, in this particular situation, is to predict which women are expecting (or soon to be), without asking them directly, by analyzing their purchasing behavior (e.g. cribs, baby clothes, prenatal vitamins, etc.). This way Target can “target” this particular demographic (with coupons, discounts, and other offers) very early, thus getting a jump on the competition.

Section 3 Sources

: Include at least 
two sources
 for Section 3. Include the two sources as in-paper citations and on your References page. At least one source should be professional or scholarly. 
NOTE 3: You cannot use Target in your project or any company we discussed in class (e.g. Google).

 Paper Requirements
1. Your paper must follow APA format guidelines throughout.

(A sample APA template for you to use is attached to the bottom of this page). Be sure to use the the sample template.

a. Double-spaced
b. 1-inch Margins
c. 12-point size professional font (e.g. Times New Roman)
d. Header
e. Automatic Page numbers
f. Title page
g. Reference page

2. Length: Minimum of 1,000; Maximum of 1,500 words.
(Title page, Reference page, and direct quotes do not count toward the total word count). 

NOTE 4: 
Going over 1,500 words is fine, but if you are under 1,000 you will be penalized (10% or one letter grade) if you have under 900 words.

3. Include one Image.

Include at least one table, graph, or image of an appropriate size that is relevant and supports the information provided in your paper. Feel free to create the image if you like.

Image Example: The Henkel Company Infographic
To help you with completing your project, we have included a sample image.
 This is a great infographic that provides data on the Henkel Company. This infographic would work well in Section 1.

Henkel Company Infographic [Digital image]. (n.d.). Retrieved January 15, 2019, from 

here

.

4. Title Page

Your title page must be APA formatted and include the following:

a. Project Name
b. Your Name
c. Instructor’s Name
d. Course name
e. Due date of the assignment.
f. Title of Company Analysis

5. References Page
Your References page must be APA formatted.

6. Sources: Include at least Four (4) Sources (Total)
a. Include at least One (1) Source for Section 1.
b. Include at least One (1) Source for Section 2.
c. Include at least Two (2) Sources for Section 3. At least one of the two sources must be a Professional or Scholarly Source.

Clarification:

 Please do not use unprofessional sources such as Wikipedia, About.com, Answers.com, Dictionary.com, How.com, or anything remotely similar.  Examples of 
scholarly sources
 include textbooks, articles, academic journals, and conference proceedings. Scholarly resources are written by experts in their fields, grounded in research, and often refereed (reviewed and edited by researchers in the field). Examples of 
professional sources
 include trade journals or magazines. Professional sources are written for a specific audience that works in a certain field. They are not research-based. You can also use our course content (e.g. Read & Watch resources) as a source as well. UMGC has a top-notch, extensive online library. You can find many scholarly and professional sources there. 
NOTE 5: You can also use social media (e.g. Twitter posts, blogs, YouTube) sources as well as this is a paper about the use of digital and social media.
7. Setup & Organization
Your paper must include the following pages and Level 1 Headings:

a. Cover Page
b. Company Profile (Section 1)
c. Digital and Social Media Use (Section 2)
d. Analysis (Section 3)
e. Reference Page

 APA Resources
UMGC’s Library offers several resources for APA formatting and citation style, including the resources below:
APA 7th Edition: 

General Rules, Citation Examples, and Video Overview

 (UMGC Library).

 Submission Requirements
Please submit your completed paper to your Assignments Folder in our CMST 301 LEO Classroom before the due date.

 Due Date

Five (5) Day Late Period: 
The Assignments Folder will remain open 5 days after the due date for late submissions. There will be a 10% (or 2 point) reduction each day (24-hour period) the assignment is late.  After 5 days, late assignments will not be accepted or graded. The Assignments Folder will be closed at this point as well and you will not be able to physically submit the assignment.
Exceptions may be allowed, on a case-by-case basis, for life situations (military deployment, medical illness, death in the family, etc). In all cases, timely notification of a “life situation” is critical to the approval of any extensions. All exceptions must be accompanied by official documentation, which is subject to inspection and approval. Workload, course load, vacations, or bad memory are not acceptable excuses.

Running Close to the Deadline?:
 Please do not wait until the last minute to submit your assignment. Give yourself at least a 5-hour window to account for any technical difficulties that might arise. If you experience technical difficulties beyond your control that do not allow you to successfully complete the assignment, immediately follow the steps below:
Step 1: Contact the 

UMGC Help Center

. Inform them of the problem you are having. Get a problem ticket number from them to document the situation.
Step 2: E-mail me ASAP and include (a) your class and section, (b) description of the problem you are having, (c) your problem ticket number from the Help Center, and (d) your name, so I can investigate the situation.
Step 3: Attempt to attach your assignment to a message to me inside of LEO.
Step 4: E-mail the assignment to me.  

 Grade Value
This project is worth 100 points or 20% of your total grade for the course. 

 Grade Reductions 
You will lose points for issues such as: not following directions, not submitting your work on time, and failure to include all required elements. Each omission will result in a partial point deduction.

 Submitting Your Assignment
To complete this project and receive full credit, you must submit your completed presentation to your Assignments Folder unless you encounter problems–discussed above).

 CYA (Copy Your Assignment)
Please make sure you keep a copy of your project stored on your computer. Technical difficulties do happen–you may need to resubmit your assignment for a number of reasons. It is always a good policy to CYA!
 Having Problems?
Please contact me in advance if you are having problems understanding what is required of you.

 Do Your Own Work
UMGC has strict policies regarding turning in work that is not 100% your own creation. I will enforce these policies.

 Verify Your Assignment Has Been Posted ( *** Very Important *** ) 
It is your responsibility to make sure you have posted your assignment CORRECTLY! Once you have posted your assignment, immediately attempt to view it, just to make sure your post was accepted by LEO, that it is formatted correctly, and you have posted the correct file.

NOTE 6: You will be held responsible for posting your assignments correctly.