cla2 final global business
You will complete the transnational plan you started in week 2. To complete CLA2 please
follow the guideline provided below:
IDENTIFYING HUMAN RESOURCES FOR GLOBAL BUSINESS ACTIVITIES
● Staffing
● Training & Development
● Performance Appraisal
● Compensation
MANAGING INTERNATIONAL FINANCIAL AND BUSINESS RISKS
● Economic and Financial Risks
● Social and Cultural Risks
● Political and Legal Risks
● Action Plan
PRODUCT AND TARGET MARKET PLANNING
● Product Concept
● Product Life Cycle
● Branding And Packaging
● Target Market
DESIGNING A GLOBAL DISTRIBUTION STRATEGY
Infrastructure Analysis
● Distribution Barriers
● International Intermediaries
● Distribution Channel
PLANNING A GLOBAL PROMOTION STRATEGY
● Promotional Goals
● Business Environment
● Media Plan
● Promotional Strategy
SELECTING AN INTERNATIONAL PRICING STRATEGY
● The Economic Environment
● Cost Analysis
● Demand Analysis
● Competitor Analysis
DETERMINING ORGANIZATIONAL FINANCIAL RESULTS
● Revenue Sources
● Operating Costs
● Start-Up Costs
● Profitability
MEASURING INTERNATIONAL BUSINESS SUCCESS
● Financial Gains
● Economic Benefits
● Social Benefits
● Social Costs