Challenger Brand Reflective Paper

 

Write a reflective paper about a minimum of two key presentations from the Adweek Challenger Brands Conference that you attended this week (Feb. 22-25). Summarize the topics, why were they important to you, and what did you learn? The submission should be 400-800 words, 1-2 pages in length.

For those who were not able to attend the Conference either due to timing or technical difficulty, I have put a link in the Week 7 Folder to the recordings on the last day (Day 4 only) of the conference. It is about 3 hours in length, with several potential presentations there that can be used.