Case study on
1. Chose a local company (JCPenny, Wells Fargo, Belks, Walmart) Fill up the form by collecting and analyzing the current information of the company.
2. Submit the case study by filling up the form attached and following the sample listed below ( ONE PAGE ONLY).
3. The assignment is due on Feb. 12 at 5 PM.
Case Study
Your Name:
Name of Company (Case name):
Current Business |
Main Offerings (%) |
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History |
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Event1 (recent year) |
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Event2 (recent year) |
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Event3 (recent year) |
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Competition |
Market leader (% market share) |
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Competitor 1 (% market share) |
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Competitor 2 (% market share) |
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Suppliers (%) |
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Buyers (%) (targets) |
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SWOT |
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Weakness |
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Opportunities |
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Threats |
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Issue1 |
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Issue2 |
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Issue3 |
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Causes of issue |
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Marketing Suggestions to |
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Conclusions |
Based on SWOT |
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Based on Competition |
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Based on
PLC |
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Based on
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Reference & Citations |
Case Study: Week 9
Name of Company: Bank of America (BoA)
Current
Business
Main Offerings (%) Consumer banking (40%), Global banking (20%), Investments
(20%), Global markets (15%).
Industries Investment banking financial services
Founder(s) Amadeo Giannini
US market ($) $102 billion ($113.5 billion total revenue)
International ($) $11.5 billion
History
Founded (when/where) 1998 (originally 1904 Bank of Italy) in San Francisco
Event1 (recent year) Stops doing business with AR-15 manufacturers
Event2 (recent year) Files Patent for Multi-Tiered Digital Currency Wallet
Event3 (recent year) BoA and other institutions meet at the White House to discuss help
for businesses
Recent activities
BoA’s New York branch was unable to satisfy customers pulling out
lump sums of money due to lack of $100 bills.
Competition
Market leader (% market share) Bank of America (10.6%)
Competitor 1 (% market share) JPMorgan Chase (10.2%)
Competitor 2 (% market share) Wells Fargo (10%)
Suppliers (%) Variety of suppliers who are diversified and committed to human rights and environmental
sustainability (investment services industry 552.46%)
Buyers (%) Targets a wide range of different publics (homeowners, college students, business owners,
etc.)
SWOT
Strength Wide scope of financial services
Weakness Vulnerability based on dependence on U.S. financial services
market
Opportunities Business growth and risk reduction through diversification
Threats Cyber-attacks/IT security breaches to internet/mobile banking
Current
Issues
Issue1 Online service outages and banking issues
Issue2 BoA lacks certain customer service skills that make customers uncomfortable
Issue3 $11.8 billion in robo-signing foreclosures
Causes of
Issues
Issue1 Improper IT care and maintenance and inconsistency in banking habits
Issue2 Company’s lack of motivating initiatives for employees
Issue3 Lack of reviewing foreclosure documents in order to quickly sign off
Marketing
Suggestions
Issue1 Compose an efficient IT team and serviceman to identify and fix outages
Issue2 Change customer service tactics to help customers feel more comfortable
Issue3 Identify workers participating in robo-signing and take action
Conclusions
Based on
SWOT
If BoA diversifies it has the opportunity grow while reducing risk
Expanding to online and mobile services poses a risk for BoA cyber-attacks
Based on
Competition
Is the market leader by points of a percentage because of recent downfalls
If BoA expands it has the opportunity to make more money for the company
Based on
PLC
The PLC of BoA is very vague
Uses PLC to identify the best way to conduct business
Based on
?
BoA is doing well in a variety of aspects but what could they do better?
How can BoA fix outages to restore customer confidence?
Reference &
Citations
https://cointelegraph.com/tags/bank-of-america
https://www.statista.com/statistics/727546/market-share-of-leading-banks-usa-domestic-
deposits/
https://www.macrotrends.net/stocks/charts/BAC/bank-of-america/revenue
https://www.rancord.org/bank-of-america-swot-analysis-internal-external-strategic-factors
Name:
Date: April 10, 2020