Case Study E-commerce

Review Case Study 11.5 – eBay Evolves in the textbook. Answer the four questions at the end of the case study. Then, create a presentation for this case study.

Requirements

Provide an overview of the case.
Include answers to all questions at the end of the case study.
Present 8-10 slides, not including the title and reference pages.

eBay Evolves

History of
eBay

Company Background

Case Overview

Case Summary

eBay’s Business Model

Original Model
Current Model

Current Issues
eBay is currently facing

Solutions
How eBay is solving the current problems

Success or Failure
Are eBay’s current solutions a success?

Solutions to Consider
eBay has other options

Competitors and Strategies
Competitor Name
Strategy to compete
Competitor Name
Strategy to compete
Competitor Name
Strategy to compete

References

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