CAR 202

Please use the attached

Branding Statement Worksheet

to help you work through the development of your statement step by step.  For your assignment, you should submit this entire worksheet, which includes your final branding statement. 

Career Development Office

Building Your Brand

A branding statement is the foundation for marketing your unique set of skills, knowledge areas, experiences, and accomplishments. It can be used as the summary in your resume, sprinkled throughout the cover letter, how you begin a networking conversation, or when answering the interview question “Tell me about yourself”.

It is best to craft a branding statement AFTER you have written your resume, as the details of your background will be fresh in your mind.

Complete these sections to identify the four key components of your branding statement:

Who Are You? State who you are presently by identifying yourself by title or function. This begins to communicate why you as a job candidate are relevant to an employer’s need.

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What Are Your Professional Areas of Focus? Describe your skills areas and/or competencies that you have or are acquiring. Through this information, you are aiming to interest the reader in you further.

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What experiences or training do you have? What are the work environments in which you have gained experience? List the areas in which you are working or studying presently or have in the past that align with your current career goals. With this information, you are establishing credibility with the potential employer.

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What are your Professional Strengths? Reflect on what you do that adds value and how you contribute positively to a work environment. This is where you set yourself apart from others by listing your unique characteristics as a professional – attributes that follow you wherever you go.

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Career Development Office

Building Your Brand (Page 2)

When you have completed these four areas, use them to compose one concise branding statement below:

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Here are some examples:

· Marketing and Communications professional with expertise in the areas of public relations, business communications and company branding. Successful in working for-profits and non-profits in mid-sized markets. Creative and enterprising at B2B solutions in both print and electronic media. Strengths include social media, project management and strategic planning.

· Highly competent Administrative professional with experience supporting senior level executives in the insurance and financial industries. Known for ability to be flexible and to respond to problems and issues quickly and adeptly. Professional manner at all times and relied upon for confidentiality and handling sensitive materials. Strengths include dependability, strong interpersonal skills and attentiveness to details.

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