Capstone DJ

The Company Amazon

Research the company on its own website, the public filings on the Securities and Exchange Commission’s

Filings & Forms

page, the Strayer University’s

online databases

, the

Lexis Advance database

, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

You will do a 15-minute presentation to the Board of Directors of the corporation. Use the

Capstone Template [PPTX]

to ensure that your assignment meets the requirements.

Requirements

Develop an 8–12 slide PowerPoint presentation with speaker notes based upon assignments in Weeks 3, 6, and 8, and the following: 

• Develop an executive-level PowerPoint presentation with 8–12 slides with speaker notes and appropriate graphics.
• Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
• Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
• Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
• Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders. 
• Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.
• Go to the Strayer University Online Library and locate at least three quality references. Note: Wikipedia and similar websites do not qualify as academic resources.
• References must be submitted on a Works Cited page using SWS format.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment is as follows:

• Develop a corporate presentation based on a SWOT analysis, strategies for maximizing competitiveness and profitability, a communications plan, and an assessment of efforts related to ethics.