Capstone
Overview
In this assignment, you are to use the same corporation you selected and focused on for assignments in Weeks 3, 6, and 8.
Research the company on its own website, the public filings on the Securities and Exchange Commission’s
Filings & Forms
page, the Strayer University’s
online databases
, the
Lexis Advance database
, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
You will do a 15-minute presentation to the Board of Directors of the corporation. Use the
Capstone Template [PPTX]
to ensure that your assignment meets the requirements.
Requirements
Develop an 8–12 slide PowerPoint presentation with speaker notes based upon assignments in Weeks 3, 6, and 8, and the following:
- Develop an executive-level PowerPoint presentation with 8–12 slides with speaker notes and appropriate graphics.
- Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
- Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
- Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
- Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
- Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.
- Go to the Strayer University Online Library and locate at least three quality references. Note: Wikipedia and similar websites do not qualify as academic resources.
- References must be submitted on a Works Cited page using SWS format.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is as follows:
- Develop a corporate presentation based on a SWOT analysis, strategies for maximizing competitiveness and profitability, a communications plan, and an assessment of efforts related to ethics.
How to Use This Template
Each slide needed in your submission is provided in this template.
Do not add slides
Do not delete slides (except the “How to Use This Template” slide)
Replace the “blue” font on each slide with your presentation content
Change all font to black
Use bullet points on the slides
Do not type every word you plan to say on the slide
Enter the text/transcript of your talk in the speaker notes section
The speaker notes section is the gray area below each slide
Do not enter your speaker notes in comment boxes
Do not include audio or video clips
Delete this slide before submitting your assignment
Delete this slide before submitting your assignment
Notes: This is the speaker notes section of the PowerPoint presentation.
Do Not type every word you plan to say on the slide.
Everything you would say if you were giving a live presentation should be provided in text form in the speaker notes section of each slide.
1
BUS499 Capstone
Week 10 Assignment
Insert Student’s Name Here
Insert what you would said to introduce yourself to your executive audience and tell them what you are going to cover in your presentation
Do Not type every word you plan to say on the slide. Use bullet points only.
Everything you would say if you were giving a live presentation should be provided in text form in the speaker notes section of each slide.
2
SWOT Analysis of Company Name
Strengths
Insert a bullet or two describing strengths of the firm Weaknesses
Insert a bullet or two describing weaknesses of the firm
Opportunities
Insert a bullet or two describing opportunities available to the firm Threats
Insert a bullet or two describing threats to the firm
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly outline a strategy for the company to capitalize on its strengths and opportunities.
3
SWOT Analysis Strategy
Strengths and Opportunities
Insert a bullet describing the strategy to capitalize on strengths and opportunities
Insert another bullet describing the strategy to capitalize on strengths and opportunities
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly outline a strategy for the company to capitalize on its strengths and opportunities.
4
SWOT Analysis Strategy
Weaknesses and Threats
Insert a bullet describing the strategy to minimize weaknesses and threats
Insert another bullet describing the strategy to minimize weaknesses and threats
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly outline a strategy for the company to minimize its weaknesses and threats.
5
Competitiveness Strategy
Competitiveness
1st bullet point of levels and types of strategies to maximize competitiveness
2nd bullet point of levels and types of strategies to maximize competitiveness
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly discuss the various levels and types of strategies the firm may use to maximize its competitiveness.
6
Profitability Strategy
Profitability
1st bullet point of levels and types of strategies to maximize profitability
2nd bullet point of levels and types of strategies to maximize profitability
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly discuss the various levels and types of strategies the firm may use to maximize its profitability.
7
Communications Plan
Competitiveness Strategies
1st bullet point on the plan to communicate the competitiveness strategies to stakeholders
2nd bullet point on the plan to communicate the competitiveness strategies to stakeholders
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly outline a communications plan the company could use to make the strategies you recommended on the previous slide known to all stakeholders.
8
Communications Plan
Profitability Strategies
1st bullet point on the plan to communicate the profitability strategies to stakeholders
2nd bullet point on the plan to communicate the profitability strategies to stakeholders
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly outline a communications plan the company could use to make the strategies you recommended known to all stakeholders.
9
Corporate Social Responsibility
Responsible (ethical) corporate citizen
1st bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – specific example
2nd bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – specific example
Impact of efforts on company’s bottom line
1st bullet point on the impact the efforts have on the company’s bottom line – specific example
2nd bullet point on the impact the efforts have on the company’s bottom line – specific example
Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly assess efforts by this corporation to be a responsible (ethical) corporate citizen and thoroughly determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.
10
References
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning.
Insert second source
Insert third source
Insert any additional sources
You should use at least three (3) quality references, one of which should be the course textbook. Wikipedia and similar websites do not quality as academic resources.
11