Business Venturing Assignment
Business Venturing (C19BV)
2
019/2020
Reassessment Assignment
·
Topic
You are required to write an essay on the topic:
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Outline the elements of a typical business plan and critically review the benefits of the business planning process.
Your essay should include relevant business concepts and theory as well as examples from practice.
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Guidance
· Word document, in English.
· Double spacing please.
· Please ensure that pages are numbered.
· The cover page should bear your name, your Student ID Number and the course name/code. You should also note the complete assignment question on this page.
· This is an individual piece of work. You should include a statement confirming that it is your own work.
· Length is between 1500 (mimimum) and 2000 words (maximum) excluding title page and reference list.
· Your essay should include an abstract or executive summary and a reference list. Other than that, you are free to subdivide, use section headings etc in order to state your case more clearly.
· Diagrams or graphics which support your argument are acceptable.
· Referencing, as with all coursework, should be in Harvard format.
Deadline
· One copy to be submitted via Turnitin no later than noon on Friday 24 August 2020.
· A section labelled “August Submission” will be available in the Assessment area of VISION.
Notes
· You have approximately 4 weeks to complete the essay.
· You have access to all class materials and to the recommended text, Burns.
· For those students whose Mitigating Circumstances were accepted, this will be recorded as a first attempt.
· For those students who did not submit Mitigating Circumstances, this will be logged as a second attempt.
· This single piece of work will constitute the entire mark for your course.
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Marking criteria
The essay will be marked out of 100, according to the following criteria.
Layout
Is the essay presented in a suitable scholarly fashion?
5
Abstract/Executive Summary
Does the abstract present the paper meaningfully?
5
Referencing
Is referencing robust? Choice of references, quality of Harvard referencing.
15
Argument
Quality of critical argument. Does the essay identify elements of the plan appropriately? Does the essay critically discuss and review benefits (or challenges) of the planning process?
60
Conclusion
Does the conclusion adequately summarise the argument and offer further useful commentary?
15
100
C J Queenan
July 2020
2