Business questions – due in 14 hours

THERE ARE 2 ASSIGNMENTS. FOR ASSIGNMENT ONE I ONLY NEED QUESTION 3 ANSWERED AND FOR ASSIGNMENT 2 I NEED QUESTIONS 2 AND 3 ANSWERED. THE QUESTIONS I NEED ANSWERED ARE:   

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3. Choose one of the stakeholders and illustrate what effect it would have on the business if they did not fulfill their responsibilities. ( Do Not Use the Example Above for Your Response)

  

Explain the difference in each unemployment type.

Give real world examples of each type of unemployment not listed in the text.

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THE FULL ASSIGNMENTS ARE BELOW:

  

(1)

I ONLY NEED QUESTION 3 ANSWERED:

Chapter 1 Stakeholders Identification

Key Stakeholders in a Business

Although you don’t need to have wealth as a primary goal, one result of successfully filling a market need is that you can make money for yourself, sometimes a great deal, by giving customers what they want. Goods are tangible products such as computers, food, clothing, cars and appliances. Services are intangible products (i.e., products that can’t be held in your hand) such as education, health care, insurance, recreation and travel and tourism. A business begins as the result of ideas about a product or service by an entrepreneur. An Entrepreneur is a person who risks time and money to start and manage a business. The entrepreneur organizes, manages and assumes the risks associated with operating a business, better known as the owner. The owner is also known as a stakeholder in a business. Stakeholders are all the people who stand to gain or lose by the policies and activities of a business and whose concerns the business needs to address

Example:

A primary challenge for organizations of the 21 st century will be to recognize and respond to the needs of their stakeholders. For an example, the need for the business to make profits may be balanced against the needs of employees to earn sufficient income or the need to protect the environment. Ignore the media, and they might attack your business with article that hurt sales. Oppose the local community, and it may stop you from expanding.

Assignment:
Retype the questions below and then answer each question.

1. List 10 major stakeholders in a business.

· Customers

· Employees

· Stockholders

· Suppliers

· Dealers

· Community Members

· Media

· Elected Officials

· Environmentalists

· Owner

2. Describe their relationships win a business as a stakeholder.

Stakeholders are people who gain or lose by the policies and activities of a business and whose concerns the businesses need to address.

3. Choose one of the stakeholders and illustrate what effect it would have on the business if they did not fulfill their responsibilities. ( Do Not Use the Example Above for Your Response)

(2)

Chapter 2

Types of Unemployment

Types of Unemployment

Chapter 2 discusses economic growth and how it affects business performance.  Economic growth is an increase in the overall level of economic activity. This is a critical factor influencing business performance. Two key indicators  of economic growth are total expenditures, called aggregate expenditures and total production, called gross domestic product (GDP). An alternative indicator of economic growth is the level of unemployment. The overall unemployment rate reflects four different types of unemployment.

EXAMPLE:

Question 1. What is unemployment?

Answer 1. An economic condition marked by the fact that individuals actively seeking jobs remain unhired.

ASSIGNMENT:

Find and list the four types of unemployment.

· Frictional

· Structural

· Cyclical

· Seasonal

Explain the difference in each unemployment type.
Give real world examples of each type of unemployment not listed in the text.

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Chapter One

Taking Risks and Making Profits within the Dynamic Business Environment
Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill/Irwin

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Profile
A 17-year-old high school student
Reopened small town’s only grocery store
Borrowed $22,000 to buy building & fixtures
Worked to save $10,000 to stock the store
Worked 90-100 hours per week
Paid off loan in one year
NICK GRAHAM
Main Street Market
1-2

See Learning Goal 1: Describe the relationship between profit and risk and show how businesses and nonprofit organizations can raise the standard of living for all.
2

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Entrepreneurship and
Wealth Building
Goods — Tangible products such as computers, food, clothing, cars and appliances.
Services — Intangible products that can’t be held in your hand like, education, healthcare, insurance, recreation and travel.

Success in business is often based on the strategy of finding a need and filling it.
GOODS and SERVICES
LG1
1-3

See Learning Goal 1: Describe the relationship between profit and risk and show how businesses and nonprofit organizations can raise the standard of living for all.
It is important to make sure that students understand the difference between goods and services. Emphasize that goods are tangible (can be held or touched) like Nike athletic shoes while services are intangible (cannot be held in your hand) like a haircut.
3

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Entrepreneurship and
Wealth Building
Business — Any activity that seeks to provide goods and services to others while operating at a profit.
Entrepreneur — A person who risks time and money to start and manage a business.
Successfully filling a market need means you could make money for yourself and provide jobs for others.
BUSINESS and
ENTREPRENEURSHIP
LG1
1-4

See Learning Goal 1: Describe the relationship between profit and risk and show how businesses and nonprofit organizations can raise the standard of living for all.
In the United States the entrepreneur is held in high regard. Most students have heard of Sam Walton, and Michael Dell but it often adds to the classroom experience if they understand how these entrepreneurs started their businesses. Sam Walton, an entrepreneur, started Wal-Mart with just one store in Arkansas in the 1960s. Michael Dell got his start building computers in his University of Texas dorm room ultimately leading to the creation of Dell, Inc.
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Revenues, Profits and Losses
Revenue — The total amount of money a business takes in during a given period by selling goods and services.
Profit — The amount of money a business earns above and beyond what it spends for salaries and other expenses.
Loss — Occurs when a business’ expenses are more than its revenues.
REVENUE, PROFIT AND LOSS
LG1
1-5

See Learning Goal 1: Describe the relationship between profit and risk and show how businesses and nonprofit organizations can raise the standard of living for all.
5

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Matching Risk with Profit
Risk — The chance an entrepreneur takes of losing time and money on a business that may not prove profitable.
Businesses take risks, but with great risks could come great profit.

RISK
LG1
1-6

See Learning Goal 1: Describe the relationship between profit and risk and show how businesses and nonprofit organizations can raise the standard of living for all.
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Businesses Add to the Standard of Living and Quality of Life
Taxes are used to provide:
Hospitals
Schools
Libraries
Playgrounds
Roads
Fire Protection
Police Protection
Environmental Programs
Support for People in Need

HOW IS TAX MONEY USED?
LG1
1-7

See Learning Goal 1: Describe the relationship between profit and risk and show how businesses and nonprofit organizations can raise the standard of living for all.
Entrepreneurs provide jobs for others and the taxes they pay benefit the community.
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Businesses Add to the Standard of Living and Quality of Life
Quality of Life — The general well-being of a society in terms of its political freedom, natural environment, education, healthcare, safety, amount of leisure and rewards that add to personal satisfaction.

QUALITY of LIFE
LG1
1-8

See Learning Goal 1: Describe the relationship between profit and risk and show how businesses and nonprofit organizations can raise the standard of living for all.
The more money businesses create, the more is available to improve the quality of life for all citizens.
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Responding to the Various Business Stakeholders
Stakeholders — All the people who stand to gain or lose by the policies and activities of a business and whose concerns the businesses need to address.
Who are Stakeholders?
Customers
Employees
Stockholders
Suppliers
Dealers
Community Members
Media
Elected Officials
Environmentalists
STAKEHOLDERS
LG1
1-9

See Learning Goal 1: Describe the relationship between profit and risk and show how businesses and nonprofit organizations can raise the standard of living for all.
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Responding to the Various Business Stakeholders
Outsourcing — Contracting with other companies (often in other countries) to do some of the firm’s functions

Insourcing — Foreign companies opening offices and factories in the United States.

OUTSOURCING
and INSOURCING
LG1
1-10

See Learning Goal 1: Describe the relationship between profit and risk and show how businesses and nonprofit organizations can raise the standard of living for all.
Outsourcing is the contracting with other companies to do some of the firm’s functions. As the slide states these companies are often in other countries. For example, Dell Computers and many other companies outsource support services to call centers in India and other Asian nations. This can be an emotional issue and one that students often do not understand. When discussing this topic with students it is important for students to understand that outsourcing has occurred for years and does not always involve a company from the United States locating jobs in another country.
Once students understand outsourcing from the pervious slide the concept of insourcing can be discussed. In the previous slide the examples of Toyota and Honda were used but other companies have used insourcing. For example, Hyundai operates plants in the United States. Its design and engineering headquarters are in Detroit, and they produce cars in Montgomery, Alabama. All of which employ American workers. Insourcing benefits the American worker such as when Toyota and Honda decided to build automobile manufacturing plants in Kentucky and Ohio rather than in Japan.

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Using Business Principles in Nonprofit Organizations
Nonprofit Organization — An organization whose goals are for the betterment of the community, not financial gains.

NONPROFIT ORGANIZATIONS
LG1
1-11

See Learning Goal 1: Describe the relationship between profit and risk and show how businesses and nonprofit organizations can raise the standard of living for all.
Nonprofits use the same principles and skills you will learn in this class.
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Using Business Principles in Nonprofit Organizations

United Way

Salvation Army

American Red Cross

American Heart Association

American Cancer Society

WELL-KNOWN NONPROFITS
in the UNITED STATES
LG1
1-12

See Learning Goal 1: Describe the relationship between profit and risk and show how businesses and nonprofit organizations can raise the standard of living for all.
Nonprofits in the United States
This slide provides a listing of well-known nonprofit organizations in the United States.
Some of the better known nonprofit organizations include: Salvation Army, United Way and the American Red Cross.
Ask students to identify smaller local nonprofit organizations and discuss how they contributed the community’s quality of life.

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Progress Assessment
What’s the difference between revenue and profit?
What’s the difference between standard of living and quality of life?
What’s risk? How is it related to profit?
What do the terms stakeholders, outsourcing and insourcing mean?
PROGRESS ASSESSMENT
1-13

1) Revenue is the total amount of money a business takes in during a given period of time. Profit is the amount of money a business earns above and beyond what it spends for salaries and other expenses during a given period.
2) Standard of living is the amount of good and services a person can buy with the money they have. Quality of life refers to the general well being of society in terms of its political freedom, natural environment, education, health care, safety, amount of leisure, and rewards that add to the satisfaction and joy that other goods and services provide.
3) Risk is the chance an entrepreneur takes in losing time and money on a business that may not prove profitable. Usually, entrepreneurs willing to take the most risk with make the highest profit.
4) Stakeholders are all the people who stand to gain or lose by the policies and activities of a business and whose concerns the business needs to address. Outsourcing is contracting with other companies (often in other countries) to do some or all the functions of a firm, like its production or accounting tasks. Insourcing is when foreign companies set up design and production facilities in the United States.
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Entrepreneurship Versus Working for Others
The UPS
The freedom to succeed.
Make your own decisions.
High possibility of wealth.
Hire your own staff.
The DOWNS
The freedom to fail.
No paid vacations.
No health insurance.
No daycare.
THE UPS and DOWNS
of ENTREPRENEURSHIP
LG2
1-14

See Learning Goal 2: Compare and contrast being an entrepreneur and working for others.
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Art for a Cause, a company that creates and sells hand-painted tools and furniture, employs special needs children and adults throughout Michigan.
The company donates a portion of its profits to local charities.

HIRING PEOPLE
with SPECIAL NEEDS
(Spotlight on Small Business)
1-15

See Learning Goal 2: Compare and contrast being an entrepreneur and working for others.

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The Importance of Entrepreneurs to the Creation of Wealth
Land
Labor
Capital
Entrepreneurship
Knowledge
Entrepreneurs use what they’ve learned to grow their businesses and increase wealth.
FIVE FACTORS of PRODUCTION
LG2
1-16

See Learning Goal 2: Compare and contrast being an entrepreneur and working for others.
This slide provides the opportunity to open a discussion on the creation of wealth. Before showing the slide ask students to work in pairs to discuss the reasons for different levels of wealth around the world. Once the discussions have reached a conclusion you can show the slide giving students an insight into wealth creation.
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Progress Assessment
What are some of the advantages of working for others?
What benefits do you lose as an entrepreneur? And what do you gain?
What are the five factors of production? Which ones seem to be the most important for creating wealth?
PROGRESS ASSESSMENT
1-17

1) Working for others someone else assumes the entrepreneurial risk and provides you with benefits (life health insurance, vacation time, etc.)
2) You have the freedom to make your own decisions, opportunity, and potential for wealth while sacrificing the benefits working for others often provides.
3) The factors of production are: land, labor, capital, entrepreneurship, and knowledge. Of these, entrepreneurship and knowledge seem to be the most important.
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The Business Environment
TODAY’S DYNAMIC
BUSINESS ENVIRONMENT
LG2
1-18

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The Economic
and Legal Environment
A government can promote business by…
Minimizing spending and keeping taxes and regulations to a minimum.
Allowing private ownership of businesses.
Minimizing interference with the free exchange of goods and services.
Passing laws that enable businesspeople to write enforceable contracts.
Establishing a currency that’s tradable in world markets.
Minimizing corruption.
GOVERNMENT’S ROLE
in BUSINESS
LG3
1-19

See Learning Goal 3: Analyze the affect of the economic environment and taxes on businesses.
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The Economic
and Legal Environment
Least Corrupt
Denmark
New Zealand
Sweden
Singapore
Most Corrupt
Somalia & Myanmar (tie)
Iraq
Haiti
Afghanistan
Sources: Forbes.com, June 2008 and Transparency International, 2009.
CORRUPTION WORLDWIDE
LG3
1-20

See Learning Goal 3: Analyze the affect of the economic environment and taxes on businesses.
Corrupt Countries
Transparency International conducts and publishes the corruption studies annually.
The most corrupt countries on the list include Somalia and Myanmar. The least corrupt country is Denmark.
Ask the students – What impact does corruption have on business? Responses may include: Businesses do not flourish and capitalism and economic independence is suppressed creating a very negative business and social environment. Most corrupt countries tend to be the developing countries.
20

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You’re doing a project at home that requires paper, pens and other materials available at work. You’ve noticed other employees taking home these materials and you’re thinking of doing the same.

What is the problem with this situation?
What are your alternatives?
What are the consequences of each alternative?
What path will you choose?
Is it ethical?
ETHICS BEGINS with YOU
(Making Ethical Decisions)
1-21

See Learning Goal 3: Analyze the affect of the economic environment and taxes on businesses.
21

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How Technology Benefits Workers and You
Technology — Everything from phones to copiers and the various software programs that make businesses more effective, efficient and productive.

Effectiveness — Producing the desired result.

Efficiency — Producing goods and services using the least amount of resources.

Productivity — The amount of output you generate given the amount of input (example: hours you work).
BENEFITS of TECHNOLOGY
LG4
1-22

See Learning Goal 4: Describe the effect of technology on business.
22

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The Growth of E-Commerce
E-Commerce — The buying and selling of goods on the Internet.
B2C: Business to Consumer
B2B: Business to Business

E-COMMERCE
LG4
1-23

See Learning Goal 4: Describe the effect of technology on business.
23

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Using Technology to Be Responsive
Databases — An electronic storage file that enables stores to monitor what you buy and helps them know what to carry in stock.

Identity Theft — Gathering of individuals’ personal information, such as Social Security and credit card numbers, for illegal purposes.
DATABASES
and IDENTITY THEFT
LG4
1-24

See Learning Goal 4: Describe the effect of technology on business.
24

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Using Technology to Be Responsive to Customers
Follow these steps to help protect yourself:

Protect your Social Security Number.
Shred financial documents and items with personal information.
Don’t give out personal information unless you know who you are dealing with.
Use strong passwords.
Never click links in suspicious emails.
Monitor your credit report.
Source: Federal Trade Commission, www.ftc.gov October 2008.
PROTECT YOURSELF
from IDENTITY THEFT
LG4
1-25

See Learning Goal 4: Describe the effects of technology on businesses.
Identity Theft
The number of ID theft cases are rising every year. The Federal Trade Commission estimates that 9 million people per year have their identities stolen.
About 39% of the victims were between the ages of 18-39 (The same age group of many students.)
Approximately 16% of the victims had a personal relationship with the thief.
4. Top five States for identity theft (per capita): Arizona, California, Nevada, Texas, and Florida.
(Source: Identity Theft–Victim Complaint Data, 2007, Federal Trade Commission; www.consumer.gov/idtheft)
Ask the students – How often do they throw mail or other documents with their personal information away without shredding it? (It is becoming imperative that we shred all documents with personal info and keep the sharing of private info such as credit card, bank account info, and social security numbers to a very limited number of people.)
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The Competitive Environment
Customers want quality products at a good price with excellent customer service.
Because business is more customer-driven, some managers give frontline employees more decision-making power.
Empowerment — Giving frontline workers the responsibility, authority, and freedom to respond quickly to customer requests.
USING EMPOWERMENT
to COMPETE in TODAY’S MARKET
LG5
1-26

See Learning Goal 5: Demonstrate how businesses can meet and beat competition.
26

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The Social Environment
and Managing Diversity
Population shifts are creating opportunities for some and limiting others.
Diversity has grown from just recruiting minority and female workers.
Growth of single-parent households have encouraged businesses to implement programs such as family leave and flextime.
U.S. POPULATION CHANGES
LG6
1-27

See Learning Goal 6: Analyze the social changes affecting businesses.
When discussing the demographic changes experienced in this country over the past 30 years it often helps to use the grocery store as an example. The grocery store has evolved from a market selling primarily raw materials used to produce a meal into stores that now serve pre made products which simply involve “heating and eating.” Why? Some would argue this change has more to do with the two income and single-parent household than any other environmental factor. Engaging students in this discussion is often useful to their understand of how businesses must adapt to changing demographic circumstances.
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Source: U.S. Census Bureau, www.census.gov, March 2009.
The Social Environment
and Managing Diversity
WHO WILL SUPPORT
SOCIAL SECURITY?
Number of Workers per Retiree
LG6
1-28

See Learning Goal 6: Analyze the social changes affecting businesses.
Social Security
The number of workers per retiree has dropped dramatically since 1950.
Ask the students – what impact will the decline of the number of workers per retiree have on businesses in the future? (Businesses in the future will have fewer younger workers and might need to alter their hiring practices in order to attract older workers.)
3. If time permits, the discussion can be expanded to include the effects on government and individuals. (In the future government might have to raise taxes and reduce benefits for individuals or use a means test in an effort to prevent social security payments from bankrupting the government.)

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The Social Environment
and Managing Diversity
Demography — The statistical study of the population in terms of size, density and characteristics like, age, race, gender and income.

DEMOGRAPHY
LG6
1-29

See Learning Goal 6: Analyze the social changes affecting businesses.

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The Social Environment
Source: U.S. Census Bureau, www.census.gov, October 2008.
DEMOGRAPHY of the U.S. by
AGE
LG6
1-30

See Learning Goal 6: Analyze the social changes affecting businesses.
Demography of the U.S.
This slide highlights the age of the population in the United States.
Demography is the statistical study of the human population in terms of its size, density, and other characteristics such as age, race, gender, income, etc.
The slide gives insight into the aging of the population with 66% of the population older than 25 years old.
Ask the students how the aging of the population will impact businesses? (Businesses will need to reexamine their approach to marketing and human resources in order to meet the challenges facing them. While some businesses will fail other new businesses will emerge creating new opportunities. )
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The Social Environment
Source: Newsweek, www.newsweek.com, January 2009.
DEMOGRAPHY of the U.S.
by RACE in 2005
LG6
1-31

See Learning Goal 6: Analyze the social changes affecting businesses.
Demography of the U.S.
This slide highlights the ethnic breakdown of the population in the United States.
Diversity has come to mean much more than recruiting and keeping minority and female employees. Businesses today must understand workers and their various cultures.
31

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The Social Environment
Source: Newsweek, www.newsweek.com, January 2009.
DEMOGRAPHY of the U.S.
by RACE in 2050
LG6
1-32

See Learning Goal 6: Analyze the social changes affecting businesses.
Demography of the U.S.
This slide expands on the previous slide giving insight into the changing ethnic landscape of the United States.
Legal and illegal immigrants have had a dramatic effect on many states.
Many local services such as health care and education are making efforts to adapt. Some changes include changing signs, brochures and websites to reflect this change in demographics.
Ask the students – What changes have they noticed in their particular city? (Answers may vary but might include bilingual signs in government offices, and the use of emergency room translators in local hospitals)
32

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The Global Environment
Growth of global competition
Increase of free trade among nations
More efficient distribution systems and communication advances.

IMPORTANT CHANGES to the
GLOBAL ENVIRONMENT
LG7
1-33

See Learning Goal 7: Identify what businesses must do to meet the global challenge, including war and terrorism.
Yes, the world is more integrated, but can terrorism and an economic crisis like the one which began in 2007 decrease economic cooperation and free trade among nations? This question is at the same time alarming and thought provoking. Given recent events, asking students this question will get them thinking about the world and how events in far away places can impact their lives.
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The Global Environment
Wars, like those in Iraq and Afghanistan, cost billions of dollars.
Tax money is diverted.
Cost of security goes up.
Cost of insurance goes up.

INCREASING COSTS of the
GLOBAL ENVIRONMENT
LG7
1-34

See Learning Goal 7: Identify what businesses must do to meet the global challenge, including war and terrorism.
34

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The Ecological Environment
Climate Change — Movement of the temperature of the planet over time.

Many companies like GE, Coca Cola, British Airways and Shell are shifting their practices to save energy and produce products that cause less harm to the environment. This process is called greening.

GLOBAL GREENING
LG7
1-35

See Learning Goal 7: Identify what businesses must do to meet the global challenge, including war and terrorism.
Links go to each company website’s “green” section.
35

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It’s not necessary to radically change your lifestyle to make an ecological difference. Here are a few ways to you can make small changes to help.

Buy a reusable grocery bag
Buy energy efficient light bulbs
Recycle more
Drive fewer miles or ride your bike
Use less water
Run less electrical equipment
Buy local produce
Buy a hybrid car
GETTING INVOLVED
PERSONALLY
(Thinking Green)
1-36

See Learning Goal 7: Identify what businesses must do to meet the global challenge, including war and terrorism.
36

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Progress Assessment
What are four ways the government can foster entrepreneurship?
What’s the difference between effectiveness, efficiency and productivity?
What’s empowerment?
What are some of the major issues affecting the economy today?
PROGRESS ASSESSMENT
1-37

1) The government can foster entrepreneurship by:
Allowing private ownership of business
Passing laws that enable businesses to write enforceable contracts.
Establishing a currency that tradable in world markets.
Minimize corruption in business and in its own ranks.
2) Effectiveness means producing the desired results. Efficiency means producing goods and services using the least amount of resources. Productivity is the amount of output you generate given the amount of input, such as the number of hours you work.
3) Empowerment is allowing workers to make decisions essential to producing high-quality goods and services.
4) Technology changes, identity theft, changing demographics, diversity, climate change, war and terrorism are just several issues.
37

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The Evolution of U.S. Business

Agriculture Era
Manufacturing Era
Service Era
Information-Based Era

The EVOLUTION of BUSINESS
LG8
1-38

See Learning Goal 8: Review how past trends are being repeated in the present and what they mean for tomorrow’s college graduate.
This slide along with the next four gives students a sense of perspective into the evolution of the United States economy.
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Progress in the Agricultural Industry

In the 1800s, the agricultural industry led economic development.
Technology, like the harvester and cotton gin, changed the farming industry making it more efficient.
This led to fewer farmers with larger farms.

The AGRICULTURAL ERA
LG8
1-39

See Learning Goal 8: Review how past trends are being repeated in the present and what they mean for tomorrow’s college graduate.
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Progress in the Manufacturing Industry
Industrialization in the 19th and 20th centuries, moved jobs from farms to factories.
As technology improved productivity, fewer workers were needed in factories.
The MANUFACTURING ERA
LG8
1-40

See Learning Goal 8: Review how past trends are being repeated in the present and what they mean for tomorrow’s college graduate.
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Progress in the Service Industry
Services make up more 70% of the U.S. economy.
Since the mid-1980s, the service industry generated almost all the increases in employment.
More high-paying jobs in service than goods-producing industries.
The SERVICE ERA
LG8
1-41

See Learning Goal 8: Review how past trends are being repeated in the present and what they mean for tomorrow’s college graduate.
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Your Future in Business
Information technology will affect all sectors of the economy:
Agricultural
Industrial
Service
The INFORMATION
TECHNOLOGY ERA
LG8
1-42

See Learning Goal 8: Review how past trends are being repeated in the present and what they mean for tomorrow’s college graduate.
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Progress Assessment
What major factor caused people to move from farming to industry and from industry to the service sector?
What does the future look like for tomorrow’s college graduates?
PROGRESS ASSESSMENT
1-43

1) Efficiencies in agricultural led to the reduction in farms and growth in industry caused workers to leave the farm and come to the cities. The growth of efficiencies in production had the same effect as in agriculture. As factories became more efficient and technologically driven, workers migrated to the service sector.
2) The information-based global revolution will alter all sections of the economy. It will be an interesting opportunity for college graduates.
43

Chart1

1950
1960
1970
1980
1990
2000
2010
2020
2030
2040

Workers per Retiree
7
5.75
5.5
5
4.75
4.75
4.5
3.5
2.5
2

Sheet1

Workers per Retiree Series 2 Series 3
1950 7 2.4 2
1960 5.75 4.4 2
1970 5.5 1.8 3
1980 5 2.8 5
1990 4.75
2000 4.75
2010 4.5
2020 3.5
2030 2.5
2040 2

Chart1

Under 5 – 7%
5 to 14 – 14%
15 to 24 – 14%
25 to 44 – 28%
45 to 64 – 25%
over 65 – 13%

Age
0.07
0.14
0.14
0.28
0.24
0.13

Sheet1

Age
Under 5 – 7% 7%
5 to 14 – 14% 14%
15 to 24 – 14% 14%
25 to 44 – 28% 28%
45 to 64 – 25% 24%
over 65 – 13% 13%

Chart1

White – 67%
Hispanic – 14%
Black – 13%
Asian – 5%

Race
67
14
13
5

Sheet1

Race
White – 67% 67
Hispanic – 14% 14
Black – 13% 13
Asian – 5% 5
To resize chart data range, drag lower right corner of range.

Chart1

White – 47%
Hispanic – 29%
Black – 13%
Asian – 9%

Race
47
29
13
9

Sheet1

Race
White – 47% 47
Hispanic – 29% 29
Black – 13% 13
Asian – 9% 9
To resize chart data range, drag lower right corner of range.

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Understanding How Economics Affects Business
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Chapter Two
Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill/Irwin

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Profile
MUHAMMAD YUNUS
Grameen Bank
Offers microcredits (very small loans) to the poor to start their own businesses.
Won the Nobel Peace Prize in 2006.

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2-*

See Learning Goal 1: Explain basic economics.
*

*
What Is Economics?
Economics — The study of how society employs resources to produce goods and services for consumption among various groups and individuals.
Macroeconomics — Concentrates on the operation of a nation’s economy as a whole.
Microeconomics — Concentrates on the behavior of people and organizations in markets for particular products or services.
The MAJOR BRANCHES of
ECONOMICS
LG1
*
2-*

See Learning Goal 1: Explain basic economics.
This slide gives students insight into the definition of economics. When going over this definition it often helps to further define the term resources. The term resources ties back into Chapter 1 and the factors of production: land, labor, capital, knowledge and entrepreneurship.

*
Resource Development — The study of how to increase resources and create conditions that will make better use of them.
What Is Economics?
RESOURCE DEVELOPMENT
LG1
*
2-*

See Learning Goal 1: Explain basic economics.
Businesses can contribute to an economic system by inventing new products that increase the availability of resources.
*

*
New energy sources
Hydrogen fuel
New ways of growing foods
Hydroponics
New ways of creating goods and services
Mariculture
Nanotechnology
What Is Economics?
EXAMPLES of WAYS to
INCREASE RESOURCES
LG1
*
2-*

See Learning Goal 1: Explain basic economics.

*
*
The public’s concern with global warming contributed to the success of the Toyota Prius.

Farmers are growing more corn and other crops to use for biofuels.
What can you do to help lower carbon emissions?
MORE PROFITS FROM the
GREEN REVOLUTION
(Thinking Green)
2-*

See Learning Goal 1: Explain basic economics.

*
The Secret to Creating a Wealthy Economy
Malthus believed that if the rich had most of the wealth and the poor had most of the population, resources would run out.
This belief led the writer Thomas Carlyle to call economics “The Dismal Science.”
Neo-Malthusians believe there are too many people in the world and believe the answer is radical birth control.
THOMAS MALTHUS and
the DISMAL SCIENCE
LG1
*
2-*

See Learning Goal 1: Explain basic economics.
Thomas Malthus believed that if people were left to their own devices there would be chaos and that the government needed to be heavily involved in controlling the economy. Malthus’ ideas are still with us today. Neo-Malthusian ideas of overpopulation are still prevalent in books such as Paul Ehrlich’s The Population Bomb (1968) which contains ideas similar to those presented by Thomas Malthus 200 years ago.

*
*
Contrary to Malthus, some economists believe a large population can be a resource.

An educated population is a highly valuable.
Business owners provide jobs and economic growth for their employees and communities as well as for themselves.
The Secret to Creating a Wealthy Economy
POPULATION as a RESOURCE
LG1
2-*

See Learning Goal 1: Explain basic economics.
Malthus viewed a large population as a negative. However, many economists see a highly educated population as a valuable scarce resource. Countries like Japan and Germany have become economically successful in a postwar environment with large well-educated populations producing sophisticated high-value products.

*
Adam Smith & the Creation of Wealth
Smith believed that:

Freedom was vital to any economy’s survival.
Freedom to own land or property and the right to keep the profits of a business is essential.
People will work hard if they believe they will be rewarded.
ADAM SMITH the
FATHER of ECONOMICS
LG1
*
2-*

See Learning Goal 1: Explain basic economics.
Adam Smith’s ideas were laid out in his seminal book, An Inquiry into the Nature and Causes of the Wealth of Nations. Smith believed strongly in more “natural liberty” and less government intervention into the economy which was anathema to the ideas of Malthus. Smith argued that allowing people the freedom to own land and the right to keep profit would not create chaos as Malthus had argued, but rather would create greater resources for all.

*
How Businesses Benefit the Community
As people improve their own situation in life, they help the economy prosper through the production of goods, services and ideas.
Invisible Hand — When self-directed gain leads to social and economic benefits for the whole community.
The INVISIBLE HAND THEORY
LG1
*
2-*

See Learning Goal 1: Explain basic economics.
*

*
A farmer earns money by selling his crops.
To earn more, the farmer hires farmhands to produce more crops.
When the farmer produces more, there is plenty of food for the community.
The farmer helped his employees and his community while helping himself.
How Businesses Benefit the Community
UNDERSTANDING the
INVISIBLE HAND THEORY
LG1
*
2-*

See Learning Goal 1: Explain basic economics.
*

*

In many countries, a businessperson must bribe the government to gain permission to own land, build and conduct business operations.

Imagine you are a restaurant owner in need of a liquor license, but have been unable to get one. You know people in government. Would you be tempted to make large contributions to their re-election campaign to receive that license?
CORRUPTION DESTROYS ECONOMIES
(Making Ethical Decisions)
*
2-*

See Learning Goal 1: Explain basic economics.
*

*
*
What’s the difference between macroeconomics and microeconomics?
What’s better for an economy than teaching a man to fish?
What does Adam Smith’s term “invisible hand” mean? How does the invisible hand create wealth for a country?
Progress Assessment
PROGRESS ASSESSMENT
2-*

1) Macroeconomics looks at the operations of a nation’s economy as a whole. Microeconomics looks at the behavior of people and organizations in markets for particular products or services.
2) To create wealth in an economy, it is better to teach a man to start a fish farm, and he will be able to feed a village for a lifetime.
3) The invisible hand is the term used by Smith to describe the processes that turns self-directed gains into social and economic benefits for all. To become wealthy, people working in their own self-interest producing goods and services hire others providing employment. They also tend to reach out to help the less fortunate over time.
*

*
*
Understanding Free-Market Capitalism
Capitalism — All or most of the land, factories and stores are owned by individuals, not the government, and operated for profit.

Countries with capitalist foundations:
United States
England
Australia
Canada
CAPITALISM
LG2
2-*

See Learning Goal 2: Explain what capitalism is and how free markets work.
This slide gives students the opportunity to apply the concept of capitalism in the United States and analyze the impact government ownership of AIG, Fannie Mae and Freddie Mac will have on the future state of capitalism in the United States.
*

*
*
FINCA lent Pros Magaga, a shop owner in Uganda, $50 to buy supplies that increased her store’s profits.
Magaga was able to pay the $50 back so can now borrow more money.
FINCA has loaned more than $447 million to over 600,000 micro-entrepreneurs in some of the world’s poorest countries.
Its borrowers have a 97.6 percent loan repayment rate.
The KEY to CAPITALISM
is CAPITAL
(Spotlight on Small Business)
2-*

See Learning Goal 2: Explain what capitalism is and how free markets work.

*
*
The Foundations of Capitalism
The right to own private property.
The right to own a business and keep all that business’ profits.
The right to freedom of competition.
The right to freedom of choice.
CAPITALISM’S
FOUR BASIC RIGHTS
LG2
2-*

See Learning Goal 2: Explain what capitalism is and how free markets work.
The four basic rights under a capitalist system are straightforward, but which of the four basic rights has been weakened in the United States over the past 30 years? When asked this question, rarely do students touch on the concept of eminent domain and the weakening of right to own private property due to the Kelo vs. New London Supreme Court case from 2005. If time permits students can explore this case and the potential impact the case may have on America capitalism.

*
*
Freedom of speech and expression.
Freedom to worship in your own way.
Freedom from want.
Freedom from fear.
The Foundations of Capitalism
ROOSEVELT’S FOUR
ADDITIONAL RIGHTS
LG2
2-*

See Learning Goal 2: Explain what capitalism is and how free markets work.
*

*
*
How Free Markets Work
Free Market — Decisions about what and how much to produce are made by the market.

Consumers send signals about what they like and how they like it.

Price tells companies how much of a product they should produce. If something is wanted but hard to get, the price will rise until more products are available.
FREE MARKETS
LG2
2-*

See Learning Goal 2: Explain what capitalism is and how free markets work.
*

*
How Free Markets Work
CIRCULAR FLOW MODEL
LG2
*
*
2-*

Learning Goal 2: Explain what capitalism is and how free markets work.
Circular Flow Model
In a free market economy, business activity involves two major players: individuals (households) who own the resources that are the inputs into the productive process, and businesses who use these inputs (factors of production) to create goods and services.
1. In the Resource Market (top part of the model)
a. Businesses demand resources.
b. Households own the resources (factors of production).
c. Income from providing these resources flows back to the households.
d. The price of these resources set by laws of supply and demand.
2. In the Product Market (lower part of the model)
a. Businesses use these resources to create goods and services.
b. Households (individuals) demand these goods and services.
c. Individuals use their income to purchase goods and services.
*

*
*
How Prices are Determined
A seller may want to sell shirts for $50, but only a few people may buy them at that price.
If the seller lowers the price to $30, more people buy the shirts.
The seller establishes a price of $30 based on what consumers are willing to pay.
PRICING
LG2
2-*

See Learning Goal 2: Explain what capitalism is and how free markets work.
Prices are determined by consumers negotiating with the sellers.

*
*
The Economic Concept of Supply
Supply — The quantities of products businesses are willing to sell at different prices.
SUPPLY CURVES
LG2
2-*

See Learning Goal 2: Explain what capitalism is and how free markets work.
*

*
*
The Economic Concept of Demand
Demand — The quantities of products consumers are willing to buy at different prices.
DEMAND CURVES
LG2
2-*

See Learning Goal 2: Explain what capitalism is and how free markets work.
*

*
*
The Equilibrium Point or Market Price
Market Price (Equilibrium Point) — Determined by supply and demand, this is the negotiated price.
EQUILIBRIUM
LG2
2-*

See Learning Goal 2: Explain what capitalism is and how free markets work.
*

*
*
Competition Within Free Markets
Perfect Competition
Monopolistic Competition
Oligopoly
Monopoly
FOUR DEGREES
of COMPETITION
LG2
2-*

See Learning Goal 2: Explain what capitalism is and how free markets work.
*

*
*
Benefits and Limitations of Free Markets
Benefits:
It allows for open competition among companies.
Provides opportunities for poor people to work their way out of poverty.

Limitations:
People may start to let greed drive them.
FREE MARKET BENEFITS and LIMITATIONS
LG2
2-*

See Learning Goal 2: Explain what capitalism is and how free markets work.

*
*
Source: The Economist, www.economist.com July 5, 2008.
Benefits and Limitations of Free Markets
The GOVERNMENT NEEDS…
Individual Tax Rates from Industrial Nations
LG2
2-*

See Learning Goal 2: Explain what capitalism is and how free markets work.
Industrialized Nations’ Top Individual Tax Rate
This slide compares the Industrialized Nations’ top individual tax rates.
Students may be surprised at the difference between the rates in the U.S. and many other countries; for example the U.S. rate of 35% seems low compared to Belgium’s rate which exceeds 50%.
To help explain the difference between the U.S. rate and Belgium’s higher rate, you can discuss some of the differences between capitalism and socialism. (Socialism believes that the government should provide increased services for people by redistributing income from the richer people to the poor. Explain to the student that socialist countries are given free education, free health care, and more employee benefits. Therefore they must pay higher taxes to support these benefits.)
Point out the major disadvantages of socialism and the higher tax rate:
* Reduced incentives to work harder resulting in less innovation.
* Marginal tax rates are higher. Use the example of earning up to $20,000, at a tax rate of 40%. For each dollar you earn over $20,000, you could pay up to 85%, or eight-five cents of each dollar earned…. in taxes!
* Loss of professionally trained individuals due to higher taxes.

Chart1

United States United States

Australia Australia

Belgium Belgium

Canada Canada

France France

Germany Germany

Ireland Ireland

Japan Japan

Mexico Mexico

United Kingdom United Kingdom

Single, No Kids
Married, Two Kids
29.1
11.9
28.3
16
55.4
40.3
31.6
21.5
50.1
41.7
51.8
35.7
25.7
8.1
27.7
24.9
18.2
18.2
33.5
27.1

Sheet1

Single, No Kids Married, Two Kids Series 3

United States 29.1 11.9 2

Australia 28.3 16 2

Belgium 55.4 40.3 3

Canada 31.6 21.5 5

France 50.1 41.7

Germany 51.8 35.7

Ireland 25.7 8.1

Japan 27.7 24.9

Mexico 18.2 18.2

United Kingdom 33.5 27.1

*
*
What are the four basic rights that people have under free-market capitalism?
How do businesspeople know what to produce and in what quantity?
How are prices determined?
What are the four forms of competition and what are some examples of each?
Progress Assessment
PROGRESS ASSESSMENT
2-*

1) The four rights are: the right to own private property, the right to own a business and keep all that business’s profits, the right to freedom of choice, and the right to freedom of competition.
2) Decisions about what to produce and in what quantity are decided by the market, consumers sending signals about what to make, how many in what color, and so on.
3) Prices are determined by the economic concepts of supply and demand.
4) The four degrees of competition are:
Perfect competition – such as a farmer’s market where good are indistinguishable. Today, however, there are no good examples of perfect competition.
Monopolistic competition – such as fast-food restaurants where products are similar but consumers perceive the products to be different. Product differentiation is a key here.
Oligopoly – a situation where just a few major producers dominate a market such as tobacco, gasoline, automobiles, etc. A few sellers dominate because the initial investment to enter such a market is significant.
Monopoly – a situation where only one producer exists in a market. U.S. law prohibits the creation of monopolies.
*

*
*
Understanding Socialism
Socialism — An economic system based on the premise that some basic businesses, like utilities, should be owned by the government in order to more evenly distribute profits among the people.
Entrepreneurs run smaller businesses
Citizens are highly taxed
Government is more involved in protecting the environment and the poor
SOCIALISM
LG3
2-*

See Learning Goal 3: Compare socialism and communism.
*

*
*
The Benefits of Socialism
Social equality
Free education
Free healthcare
Free childcare
Longer vacations
Shorter work weeks
Generous sick leave
SOCIALISM BENEFITS
LG3
2-*

See Learning Goal 3: Compare socialism and communism.
*

*
*
The Negative Consequences
of Socialism
Few incentives for businesspeople to take risks.
Brain Drain: Some of a countries best and brightest workers (i.e. doctors, lawyers and business owners) move to capitalistic countries.
Fewer inventions and innovations because the reward is not as great as in capitalistic countries.
The NEGATIVES of SOCIALISM
LG3
2-*

See Learning Goal 3: Compare socialism and communism.

*
*
Understanding Communism
Communism — An economic and political system in which the government makes almost all economic decisions and owns almost all the major factors of production.

Prices don’t reflect demand which may lead to shortages of items, including food and clothing.

Most communist countries today suffer severe economic depression and citizens fear the government.
COMMUNISM
LG3
2-*

See Learning Goal 3: Compare socialism and communism.
*

*
*
The Trend Toward Mixed Economies
Free-Market Economies — The market largely determines what goods and services are produced, who gets them, and how the economy grows.
Command Economies — The government largely determines what goods and services are produced, who gets them, and how the economy will grow.
TWO MAJOR
ECONOMIC SYSTEMS
LG4
2-*

See Learning Goal 4: Analyze the trend toward mixed economies.

*
*
The Trend Toward Mixed Economies
Mixed Economies — Some allocation of resources is made by the market and some by the government.
Neither free-market nor command economies have created sound economic conditions so countries use a mix of the two economic systems.
MIXED ECONOMIES
LG4
2-*

See Learning Goal 4: Analyze the trend toward mixed economies.
*

*
*
The Trend Toward Mixed Economies
Communist governments are disappearing.

Mostly socialist governments are cutting back on social programs, lowering taxes and moving toward capitalism.

Mostly capitalist countries are increasing social programs and moving toward more socialism.
TRENDING TOWARD MIXED ECONOMIES
LG4
2-*

See Learning Goal 4: Analyze the trend toward mixed economies.

*
*
Yum Brands earns so much in China that it reports its Chinese earning separately.
Yum is opening Taco Bell stores in Mexico, calling its fare “Es otra cosa” (It’s something else).
What issues might Yum encounter while trying to sell American products abroad?
PROSPERING in
FOREIGN LANDS
(Reaching Beyond Our Borders)
2-*

See Learning Goal 4: Analyze the trend toward mixed economies.

*
*
What led to the emergence of socialism?
What are the benefits and drawbacks of socialism?
What countries still practice communism?
What are the characteristics of a mixed economy?
Progress Assessment
PROGRESS ASSESSMENT
2-*

1) Socialists believe that the distribution of wealth should be more evenly distributed than in free-market capitalism. Government should be empowered to carry out the distribution of wealth.
2) Free education through college, free health care, and free child-care are some of the benefits of socialism. The key drawback of socialism is high taxes often causing a “brain drain” in the economy. Socialism also tends to inspire less innovation.
3) Most nations have drifted away from communism but North Korea, Cuba still espouse communism. Russia, Vietnam, and China still have some communist ideals in place.
4) Mixed economies have systems where the allocation of resources is made by the market and some by the government. Like most nations of the world, the United States is a mixed economy.
*

*
*
Gross Domestic Product
Gross Domestic Product (GDP) — Total value of final goods and services produced in a country in a given year. As long as a company is within a country’s border, their numbers go into the country’s GDP (even if they are foreign-owned).
When the GDP changes, businesses feel the effect.

The high U.S. GDP (about $14 trillion) is what enables us to enjoy a high standard of living.
GROSS DOMESTIC PRODUCT
LG5
2-*

See Learning Goal 5: Discuss the economic system of the United States, including the significance of key economic indicators (especially GDP), productivity, and the business cycle.
*

*
*
Source: The Economist, www.economist.com July 5, 2008.
Gross Domestic Product
WHO’S RUNNING the WORLD
Share of Global GDP, %
LG5
2-*

See Learning Goal 5: Discuss the economic system of the United States, including the significance of key economic indicators (especially GDP), productivity, and the business cycle.
Share of World GDP (%)
The GDP is the total value of goods and services produced by a country in a given year.
Note the increase of the world’s GDP by emerging economies – over 50% increase since 1913.
It is important for students to understand that increasing global GDP in the emerging world is not a “zero-sum game.” When emerging economies do well economically that translates into rising levels of prosperity for citizens in the emerging world and an increase in wealth in the developed world.
Ask students – How do rising levels of wealth in the emerging world impact the United States? (Rising levels of wealth lead to greater levels of export sales from companies in the United States as well as greater peace among nations.)
*

Chart1

1913 1913

1950 1950

2005 2005

2025 2025

Emerging Economies
Developed Economies
41
59
40
60
51
49
62
38

Sheet1

Emerging Economies Developed Economies Series 3

1913 41 59 2

1950 40 60 2

2005 51 49 3

2025 62 38 5

To resize chart data range, drag lower right corner of range.

*
*
Source: U.S. Bureau of Economic Analysis, www.bea.gov, March 2009.
Gross Domestic Product
The UNITED STATES GDP
LG5
2-*

See Learning Goal 5: Discuss the economic system of the United States, including the significance of key economic indicators (especially GDP), productivity, and the business cycle.
U.S. Gross Domestic Product
In 2007, the U.S. gross domestic product was $14,074 billion.
This compares to the GDP of $ 5,803 billion in 1990 and $ 2,789 billion in 1980. As can be seen on the slide the U.S. GDP has grown over 400% since 1980.

*

Chart1

1950

1960

1970

1980

1990

2000

2007

GDP in $ Billion
293.8
526.4
1038.5
2789.5
5803.1
9817
14074.2

Sheet1

GDP in $ Billion Series 2 Series 3

1950 293.8 2.4 2

1960 526.4 4.4 2

1970 1,038.50 1.8 3

1980 2,789.50 2.8 5

1990 5,803.10

2000 9,817

2007 14,074.20

*
*
Source: Fortune Magazine, www.fortune.com July21, 2008.
Gross Domestic Product
PLAYING CATCH UP
Countries Challenging the U.S. in GDP
LG5
2-*

See Learning Goal 5: Discuss the economic system of the United States, including the significance of key economic indicators (especially GDP), productivity, and the business cycle.
Playing Catch Up
America is often referred to as “the engine that runs the world’s economy.” It is easy to see the truth in this statement with gross domestic product far exceeding the four countries listed on the slide.
While China has grown dramatically since 1975, their economy is still dwarfed by that of the United States.
3. Much is made of the economic growth of China, India, Russia and Brazil, but students must understand the sum of these four countries gross domestic products is approximately half that of the United States.
*

Chart1

Brazil

Russia

India

China

United States

GDP in $ Trillions
1.29
1.2
1.14
3.7
13.92

Sheet1

GDP in $ Trillions Series 2 Series 3

Brazil 1.29 2.4 2

Russia 1.2 4.4 2

India 1.14 1.8 3

China 3.7 2.8 5

United States 13.92

To resize chart data range, drag lower right corner of range.

*
*
The Unemployment Rate
Unemployment Rate — The percentage of civilians at least 16-years-old who are unemployed and tried to find a job within the prior four weeks.

Four Types of Unemployment
Frictional
Structural
Cyclical
Seasonal

UNEMPLOYMENT
LG5
2-*

See Learning Goal 5: Discuss the economic system of the United States, including the significance of key economic indicators (especially GDP), productivity, and the business cycle.
While the term unemployment seems simple enough, the Bureau of Labor Statistics (BLS) has a very specific definition. According to the BLS unemployment is the percentage of civilians at least 16-years-old who are unemployed and tried to find a job within the prior four weeks. If that was not confusing enough there are four types of unemployment which students are often surprised to discover.
*

*
*
Source: U.S. Bureau of Labor Statistics, www.bls.gov, March 2009.
The Unemployment Rate
UNEMPLOYMENT RATE of the U.S.
LG5
2-*

See Learning Goal 5: Discuss the economic system of the United States, including the significance of key economic indicators (especially GDP), productivity, and the business cycle.
Unemployment Rate of the U.S.
Unemployment is defined as the percentage of civilians at least 16-years-old who are unemployed and tried to find a job within the prior four weeks.
The unemployment rate in the United States over the past 50 plus years has been as low as 3.9 percent, but more recently has climbed past 9 percent with predictions that it is likely to climb higher.
Although the unemployment rate is climbing in the United States it still has a long way to reach the unemployment rate in Zimbabwe which stands at 80 percent.

Chart1

1950

1960

1970

1980

1990

2000

2001

2002

2003

2004

2005

2006

2007

2008

*2009

% Unemployed
% Unemployed
* As of April 2009
0.053
0.055
0.049
0.071
0.056
0.04
0.047
0.058
0.06
0.055
0.051
0.046
0.046
0.058
0.09

Sheet1

% Unemployed Series 2 Series 3

1950 5.30% 2.4 2

1960 5.50% 4.4 2

1970 4.90% 1.8 3

1980 7.10% 2.8 5

1990 5.60%

2000 4.00%

2001 4.70%

2002 5.80%

2003 6.00%

2004 5.50%

2005 5.10%

2006 4.60%

2007 4.60%

2008 5.80%

*2009 9.00%

*
*
Inflation and
Price Indexes
Inflation — The general rise in the prices of goods and services over time.
Disinflation — When the price increases are slowing (inflation rate declining).
Deflation — Prices are declining because too few dollars are chasing too many goods.
Stagflation — Economy is slowing but prices are going up.
INFLATION
LG5
2-*

See Learning Goal 5: Discuss the economic system of the United States, including the significance of key economic indicators (especially GDP), productivity, and the business cycle.
When discussing inflation, disinflation, deflation and stagflation, introducing the term hyperinflation is particularly interesting to students. Historical examples of countries suffering from hyperinflation post-World War I and currently Zimbabwe bring this topic to life.
*

*
*
Consumer Price Index (CPI) — Monthly statistics that measure the pace of inflation or deflation.

The government computes the costs of goods and services (housing, food, apparel, medical care, etc.) to see if they are going up or down.

The wages, rent/leases, tax brackets, government benefits and interest rates of some citizens are based upon the CPI.
Inflation and
Price Indexes
PRICE INDEX
LG5
2-*

See Learning Goal 5: Discuss the economic system of the United States, including the significance of key economic indicators (especially GDP), productivity, and the business cycle.
After discussing hyperinflation in the previous slide students can appreciate the importance of monitoring a nation’s inflation rate to prevent it from spiraling out of control. As inflation is increasing it acts as a hidden tax increase eroding the purchasing power of the population.
*

*
*
Productivity in
the United States
Productivity in the service sector grows slowly because of less new technology.

Productivity in the U.S. has risen due to the technological advances that have made production faster and easier.
PRODUCTIVITY
LG5
2-*

See Learning Goal 5: Discuss the economic system of the United States, including the significance of key economic indicators (especially GDP), productivity, and the business cycle.

*
*
Productivity in
the Service Sector
The higher the productivity, the lower the costs of producing goods and services. This helps lower prices.
New technology adds to the quality of the services provided but not to the worker’s output.
A new form of measurement needs to be created to account for the quality as well as the quantity of output.
PRODUCTIVITY in the
SERVICE SECTOR
LG5
2-*

See Learning Goal 5: Discuss the economic system of the United States, including the significance of key economic indicators (especially GDP), productivity, and the business cycle.

*
*
The Business Cycle
Business Cycles — Periodic rises and falls that occur in economies over time.
Four Phases of Long-Term Business Cycles:
Economic Boom
Recession – Two or more consecutive quarters of decline in the GDP.
Depression – A severe recession.
Recovery – When the economy stabilizes and starts to grow. This leads to an Economic Boom.
BUSINESS CYCLES
LG5
2-*

See Learning Goal 5: Discuss the economic system of the United States, including the significance of key economic indicators (especially GDP), productivity, and the business cycle.
Yes, it is true that a recession is two or more consecutive quarters of contracting gross domestic product, but students will be interested in knowing that for a recession to be officially labeled a recession it must be declared by the National Bureau of Economic Research. Their website, www.nber.org, provides numerous resources to further explain this part of the business cycle.
*

*
*
Stabilizing the Economy Through Fiscal Policy
Fiscal Policy — The federal government’s efforts to keep the economy stable by increasing or decreasing taxes or government spending.
Tools of Fiscal Policy:
Taxation
Government Spending
FISCAL POLICY
LG6
2-*

See Learning Goal 6: Define Fiscal Policy and Monetary policy, and explain how each affects the economy.
*

*
*
National Deficit — The amount of money the federal government spends beyond what it gathers in taxes.

National Debt — The sum of government deficits over time.
National Surplus — When government takes in more than it spends.
Stabilizing the Economy Through Fiscal Policy
NATIONAL DEFICITS, DEBT
and SURPLUS
LG6
2-*

See Learning Goal 6: Define Fiscal Policy and Monetary policy, and explain how each affects the economy.

*
*
Stabilizing the Economy Through Fiscal Policy
The National Debt has reached over $11 trillion (March 2009)
If $1 bills were stacked, the National Debt would would equal over 750,000 miles. The moon is only 238,857 miles away.
Follow the U.S. National Debt Clock here.
WHAT’S OUR NATIONAL DEBT?
LG6
2-*

See Learning Goal 6: Define Fiscal Policy and Monetary policy, and explain how each affects the economy.
How Much is the National Debt?
Discuss with the class the size of the national debt and what impact this has on the economy. (Increased borrowing by the government takes money out of the consumer and business markets, impacting the cost of borrowing.)
The national debt has continued to increase roughly $3.8 billion per day since September 28, 2007.
On a per person basis, each citizen’s share of this debt is roughly $36,000.
A family of four shares the debt burden of about $144,000.

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Stabilizing the Economy Through Fiscal Policy
A million dollars can buy an Egg McMuffin and a large coffee for President Obama and 2,000 Secret Service members every day for six months.
A billion dollars can buy Egg McMuffins and large coffees for them for 489 years.
A trillion dollars can buy Egg McMuffins and large coffees for them for 488,992 years.
WHAT CAN a ____ DOLLARS BUY?
LG6
2-*

See Learning Goal 6: Define Fiscal Policy and Monetary policy, and explain how each affects the economy.
What Can A ____ Dollars Buy?
Before showing the slide, ask students, “If you were a rich, generous person who wanted to treat President Obama and his 2,000 Secret Services members to an Egg McMuffin every morning, how many days could you treat them if you decided to spend a million dollars? A billion dollars? A trillion dollars?”
Students are usually surprised to see how much a million, billion, or trillion dollars can buy.

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Using Monetary Policy to Keep the Economy Growing
Monetary Policy — The management of the money supply and interest rates by the Federal Reserve Bank (the Fed).
The Fed’s most visible role is increasing and lowering interest rates.
When the economy is booming, the Fed tends to increase interest rates.
When the economy is in a recession, the Fed tends to decrease the interest rates.
MONETARY POLICY
LG6
2-*

See Learning Goal 6: Define Fiscal Policy and Monetary policy, and explain how each affects the economy.
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Name the three economic indicators and describe how well the U.S. is doing based on each indicator.
What’s the difference between a recession and a depression?
How does the government manage the economy using fiscal policy?
What does the term monetary policy mean? What organization is responsible for monetary policy?
Progress Assessment
PROGRESS ASSESSMENT
2-*

The three key economic indicators are the Gross Domestic Product (GDP), the unemployment rate, and the price indexes. The U.S. GDP is approximately about $14 trillion. Our high GDP allows citizens to enjoy a high standard of living. In 2000, the U.S. reached it lowest unemployment rate in over 30 years. However, the recession of 2008-2009 may lead unemployment to at least 10 percent. The consumer price index (CPI) has not risen to high levels keeping inflation in check. However the recession has caused fears of deflation.
A recession is two or more consecutive quarters of decline in the GDP. A depression is a severe recession, usually accompanied by deflation.
Fiscal policy refers to the government’s efforts to keep the economy stable by increasing or decreasing taxes or government spending.
Monetary policy is the management of the nation’s money supply and interest rates. The Federal Reserve controls the money supply in the United States.
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