Business Planning Worksheet For a Personal trainer P2

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BUSINESS PLAN
PART I

Student Name:

Business Name

Executive Summary
Brief History- include a brief history of your business here
Mission Statement (why you are in business) This should be a short statement about what your company does and what value it provides to your customers.

Executive Summary
Discussion of your revenue and your business model briefly describe how your business will make money (how will you charge customers? How much? Where will you find them? .

Executive Summary
Overview of Product/Service brief overview of the product or service that you provide (include pictures)
Key Features of Your Market brief overview of the market you’re in.

Executive Summary
Background of your Management Team briefly describe key members of your management team and their backgrounds (include pictures)

The Company Overview
Organizational and Management Structure what management team do you have in place? Names/Roles
Description of Products/Services what type of products do you sell? What are their key features?

The Company Overview
Overview of Trends in the Industry and Marketplace where you compete what’s new in this industry? Where are there opportunities? Where are there threats? What value can you add here?
Key Strengths and Weaknesses of the Company what do you well or better than competitors? Where are you strong/unique/better? What are your weaknesses compared to competitors? What do they do better than you?

Market Analysis
Analysis of key competitors and likely future competitors and how your business model will change or evolve in order to face the new competitors. Who are your three main competitors? Are others likely to enter the market? What measures will you take to adapt and compete? How will you stay ahead of them? What offerings do you have planned for the future?
Description and analysis of key clients (current and anticipated) who are your customers/main target segments? What are their demographics? What are their values/interests/hobbies? What do you they value your product? Will you target additional segments?

Market Analysis
Market research supporting current and anticipated product lines- what evidence do you have to support that there is a market for the product(s) that you are offering. What hole/need in the market does it fill?
Analysis of barriers to entry and your sustainable competitive advantage– are there any roadblocks to prevent you from entering the market where you hope to compete? Is there anything to prevent you from maintaining a competitive advantage here? Any future competitors or issues that may hinder your business?

References
Reference 1
Reference 2
Reference 3
*If you would like to tailor this assignment to better match your current business goals and position, please contact your professor to discuss.