Business Plan

Website: How will your website promote your products or services or add credibility to your business? What are the primary objectives of your website and selling your products and services?

SEO/SEM: Will you drive traffic to your website using wither paid or unpaid search engine marketing? If so, how?

Email Newsletters: Will you connect with your customers through regular email communication? If so, how will you build the email list and what type of content will you use?

Social Media: Will you use social media? If so, what platforms and will you use paid advertisements?

Other Online Advertising: Will you use paid advertising on other websites? If so, which ones?

Other Online Tactics: Will other resources be used (e.g., YouTube, podcast, etc.)

Chapter 10, page 177

Executive Summary

Foodaholic is an online food delivery business that seeks to deliver quality food of consumer’s choice at their doorstep with a convenient method of ordering and paying, it belongs to the food industry. Foodaholic is a web-based and has mobile web integration that allows users to order their food online and wait for the delivery of the food. Foodaholic are very careful in providing a quality online food delivery business that offers the best food and the quickest dining experience.

The Business

Foodaholic is a business that aims to serve individuals, families, college students as well as people on business trips. The system makes it possible for people to order their food from several restaurants that are subscribed to Foodaholic. According to research, 60% of US consumers order delivery once a week. Also, it’s estimated that mobile orders will become a $38 billion industry by 2020 (Resendes, 2020). Foodaholic intends to incorporate social media platforms such as Facebook, Instagram, YouTube and Twitter, among others in the marketing strategy. Using our subscribed restaurants to post attractive pictures of their delicious food, having promoted advertisements will surely increase contact with customers. Also, collaborating with influencers will go a long way in boosting the business targeting their audience as potential clients. However, Foodaholic expects competition from GrubHub and Postmates companies and intends to remain the best in the market to beat such competition.

Competitive Advantages

Foodaholic has several outstanding features that make it the ideal delivery company for clients. The business provides the quickest transport services around to desired destinations for its clients. Offers discounts and free deliveries on special occasions such as, thanksgiving, new year’s, Memorial Day etc. Also, Foodaholic is also going to provide a monthly delivery subscription that charges customers a small amount but offers free delivery throughout the month. The company also has plans to expand to more states and more college campuses. To improve integration, Foodaholic has automated customer communication, and easy refund policies.

Foodaholic is positioning itself as a national entity and expect annual growth of ten percent for the next five years. The business will have a great gross margin by the second year and a modest net margin in its third year. By the time it is the fifth year, the business will have grown an enormous annual net profit.

Describe your company’s philosophy in terms of the areas listed below.

Range/Nature of Products or Services Offered:

Foodaholic food delivery intends to deliver food to customers in different destinations. It is a courier service in which a restaurant delivers food to a customer. The delivered items can include entrees, sides, drink, and desserts which are typically delivered in boxes or bags.

Quality: to ensure the quality of food and our delivery services, Foodaholic is going to develop systems and procedures to track delivery service activities and other variables affecting food quality and safety. These actions ensure that critical aspects of the food products delivered to consumers and the delivery process are consistent with the specifications of the delivery service.

Price:

Since Foodaholic is relatively new in the market, it is necessary that we set a price that will allow our customers patronize our services and for this purpose, Foodaholic would offer it services at a reduced rate for the first 6 months of operation. However, lowering the price won’t be as significant as we don’t with Foodaholic business to crumble.

Service: Foodaholic food delivery intends to deliver food to customers in different destinations.

Overall Relationship to Customer:

Foodaholic is a business that deals constantly with customers, our employees are highly trained in customer care and are able to provide excellent customer care. They are available during operating hours through calls or emails.

Management Style/Relationship to Employees:

Foodaholic employees are professionals who understand the business thoroughly. Employees are all assigned to the right available positions and are allowed the freedom to be able to draft strategies and implement plans. It is important that all employees

Remain satisfied and productive at work. Foodaholic ensures that they work in a conducive environment and that they have good welfare packages.

Nature of Work Environment:

Foodaholic is a very friendly environment, all employees are treated as family, and flexible. It can be challenging but it helps all employees to be engage more and supports their growth.

Relationship to Rest of Industry: the e-commerce industry has really helped the delivery industry. As well as the food industry. The delivery business industry is a huge one and not one where demand is likely to die anytime soon. So, this business could continue to boom for a long time.

Incorporation of New Technology:

Foodaholic is looking to incorporate more online payment options on the website and the phone application. As well as, using search engine optimized (SEO) to be able to pop out during searches for goods delivery businesses.

Growth/Profitability Goals:

This business has a big room for growth since the number of people that shop online or buy via phones are increasing by the day. Therefore, it means that the demand for goods delivery service will continually increase. Foodaholic expects annual growth of ten percent for the next five years. The business will have a great gross margin by the second year and a modest net margin in its third year. By the time it is the fifth year, the business will have grown an enormous annual net profit.

Relationship to Community/Environment/Other Social Responsibility Goals:

Ensure that Foodaholic customers are treated right.

Employees have fair growth opportunities at work and constantly trained.

Maintain a good reputation with customers and the restaurants we work with.

Other Personal/Management Goals:

Using Foodaholic savings and sale stocks to generate capital

Expand delivery services to different targets.

References:

Resendes, S. (2020, August 18). 31 Online Ordering Statistics Every Restaurateur Should Know in 2020. Retrieved October, 2020, from https://upserve.com/restaurant-insider/online-ordering-statistics/