Business Operations

Company Name: Uptown Swirl

Operations:

Describe the day-to-day operation/functions of Uptown Swirl. The response must be detailed and answer the primary question and subpart of the primary question.  Write clearly, concisely, use proper grammar and writing mechanics. You must use APA format and cite (3) references. Additional details for this essay are attached.

How will Uptown Swirl operate/describe the operation practice? You must describe in detail the below areas for Uptown Swirl. The response must be detailed and answer the primary question and subpart of the primary question.  

>  Facilities

> Production Process

(How will you produce the product)

> Inventory Control

(How much inventory you will have)

> Distribution  (How will you distribute the product)

> Customer Service (How will you handle customers and returns/refunds)

> Research and Development

 (How will you improve the product and how will you continue to search for new combinations/flavors)

  

You must show (Cost) in the (4) four subpart of the primary question/areas listed below.

> Facility

> Production Process
> Inventory Control
> Research and Development

Remark: Write clearly, concisely, use proper grammar and writing mechanics. You must use APA format and cite (3) references.

Uptown Swirl

Strategic Mgmt. 599

7 January 2020

Uptown Swirl – Fayetteville, NC MILKSHAKES/FROZENYOGURTS

BITE-SIZE DESSERTS

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Strategic Mgmt. 599
7 January 2020

Uptown Swirl offers a range of non-alcoholic beverages and desserts of different flavors and intensities.

The name represents the quality of a swirl flavored beverage and desserts that will stand out from the competitors for the brand in the market to gain its share.

The company aims to target consumers looking for a different flavor for an extra health benefit rather than the existing flavors in the market.

It is a unique business that will close the gap present in the market from its product and services offered.

Company Name: Uptown Swirl

Deborah Hughes

Uptown Swirl – Fayetteville, NC MILKSHAKES/FROZENYOGURTS
BITE-SIZE DESSERTS
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Strategic Mgmt. 599
7 January 2020
The business would be dealing in frozen yogurt, milkshake and quick bite desserts.
The company’s aim would be marketing fruit and berries that are organic products and collected directly from the local farmers.
Uptown Swirl milk ingredients consists of fruits, berries, gluten-free flour, almond and 2% milk.
Uptown Swirl looks forward to showcasing their bite size desserts which are homemade gluten-free replacement for all-purpose flour. The company would make quality their priority with affordable pricing.

Uptown Swirl and its Products
Deborah Hughes

Uptown Swirl – Fayetteville, NC MILKSHAKES/FROZENYOGURTS
BITE-SIZE DESSERTS
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Strategic Mgmt. 599
7 January 2020
Uptown Swirl would satisfy the taste of public as we would be promoting an alternative living among consumers.
The strengths about Uptown Swirl’s products are that it does not exclude any age. All individuals, young and old can enjoy and partake in Uptown Swirl’s products.

Uptown Swirl “Mission”
Deborah Hughes

Uptown Swirl – Fayetteville, NC MILKSHAKES/FROZENYOGURTS
BITE-SIZE DESSERTS
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Strategic Mgmt. 599
7 January 2020
“To be the best business in Fayetteville, North Carolina that offers the unique flavor of products for generation to generation with a compelling track of consumer satisfaction through our refreshments.”

Mission Statement
Deborah Hughes

Uptown Swirl – Fayetteville, NC MILKSHAKES/FROZENYOGURTS
BITE-SIZE DESSERTS
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Strategic Mgmt. 599
7 January 2020

References
Deborah Hughes
Retrieved from: https://www.berries.com/blog/bite-size-desserts
Retrieved from https://www.gettyimages.com/photos/frozen-yogurt?sort=mostpopular&mediatype=photography&phrase=frozen%20yogurt
Retrieved from https://www.shutterstock.com/image-photo/delicious-milkshakes-on-wooden-background-528691546
[Image of painting]. Retrieved from https://www.gnom-gnom.com/paleo-keto-frozen-yogurt/
[Image of painting]. Retrieved from https://www.shutterstock.com/image-photo/strawberry-smoothie-frappuccino-latte-milkshake-take-1048203883
[Image of painting]. Retrieved from https://purelytwins.com/2012/02/03/raw-mini-triple-chocolate-cream-cake-recipe/

Uptown Swirl – Fayetteville, NC MILKSHAKES/FROZENYOGURTS
BITE-SIZE DESSERTS
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Strategic Mgmt. 599
7 January 2020

STRATEGIC MANAGEMENT
BUS599164VA016-1202-001
WEEK 2 DISCUSSION

COLLAPSE

Uptown Swirl

Uptown swirl is a unique company that offers organic products to its clients who are aimed at
buying health desserts and non-alcoholic beverages. The company is located in a very strategic area
North Carolina where the demands for its products is very high. However, the firm faces a high
competition from similar companies in this industry who are founded in this area or other international
companies that have expanded here due to the demand. Therefore, it is important for Uptown Swirl to
use the opportunities available to them to set up a big business that is focused on fulfilling the needs of
the clients so as to mitigate the risks that are in the markets.

Strengths

The major strength of this company is that it offers a wide variety of products to the consumers
which are sold at affordable prices. The numerous products are able to attract individuals from all
demographic categories; the products produced by Uptown Swirl are able to cater for all the needs of
the clients thereby bringing satisfaction. Due to the focus of the company to offer healthy beverages
and desserts, the company is able to produce products which are of high quality as a competition
strategy (Hidiroğlu, 2019). Through getting its raw materials from the local farmers, the company
establishes a mutual relationship with the local community and thus increases their tendency to
purchase the products that it offers.

Weaknesses

The main business of this company requires that the company preserve the products under low
temperature which implies that a lot of money is spent to investing in refrigerators and freezers. In
addition, these products cannot stay for long periods and thus the company has to ensure that they are
consumed as fast as possible to avoid losses. The high competition posed by already established
companies which are widely known in the region greatly affects this small company. The ingredients
used in the production of these products make it hard for the company to maintain low prices for its
products (David.et.al, 2017). The variety of refreshments that the firm produces requires a lot o labor
costs which the firm is unlikely to afford due to its size of capital and business.

Opportunities

Uptown swirl has a chance to expand its business since the raw materials required in its
production are locally found. The low cost of the ingredients saves a lot of money for the firm which
helps in reducing prices and increasing the variety of products. The already established businesses in this
industry have created a way for the Uptown swirl to thrive since the people are hard-core fans of
beverages (Rothaermel, 2017). The newly created flavors by Uptown swirl will maximize its sales
because many people are looking for new kinds of beverages and desserts. Interacting with local
farmers and promoting livelihood in this area enables the firm to stand higher chances of being popular
in this area and thus be able to promote its sales

Threats

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There is a risk of Uptown swirl losing some of its targeted consumers to the already established
brands in this locality which have thrived before the company was created. The increased variety of
flavors introduced by the companies increases the costs of production due to the required capital in
refrigeration which might hinder the firm from producing them. Threat of copied ideas by other firms is
common which might pose great competition against uptown Swirl. Maintaining the production of
organic products might pose a threat of having marginalized income in the company.

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Unsatisfactory Basic Satisfactory Excellent

1. Original Post
– Weight: 21
points

0 (0.00%)
Did not respond
or demonstrates
no critical
thinking or
original
thoughts in
initial post.
Initial post is
either non-
existent or
severely limited.
Student
demonstrates
no
content/subject
knowledge in
initial post.

7
(19.44444%)

Student’s post
demonstrates
an incomplete
analysis of the
topic. Student
addresses most
of the elements
of the
discussion
prompt, and
demonstrates a
basic
knowledge of
the discussion
topic. Student
may not relate
the content in
initial post to
course content,
or to real-life
situations.

15
(41.66666%)

Student’s post
indicates
thought and
analysis, but
may lack depth
or detail
Student
thoroughly
addresses all
elements of the
discussion
prompt, and
demonstrates a
solid knowledge
of the topic.
Student relates
content in initial
post to course
content, or to
real-life
situations,
though the
connection may
lack depth.

21
(58.33333%)

Student’s post
indicates
thoughtful
analysis and
provides
valuable insight
into the topic.
Student
thoroughly
addresses all
elements of the
discussion
prompt, and
demonstrates
an advanced
knowledge of
the topic.
Student makes
strong and
precise
connections to
previous and/or
current course
content, or to
real-life
situations, in
initial post.

2. Peer
Response –
Weight: 10
points

0 (0.00%)
Student did not
respond to at
least one (1)
peer or the
comment was
too brief and
lacks
substance.

4
(11.11111%)

Student
respond to at
least one
student. Peer
responses lack
adequate
analysis,
offering a
superficial
reaction to the
peer’s initial
post.

8
(22.22222%)

Student
responds
substantively to
at least one
student,
partially relating
the response to
relevant course
concepts.

10
(27.77777%)

Student
responds with
thorough and
constructive
analysis to at
least one peer,
relating the
response to
relevant course
concepts.
Student may
pose pertinent
follow-up

Name: Discussion Rubric 1196 – Points
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Unsatisfactory Basic Satisfactory Excellent

thoughts or
questions
about the topic.

3. Grammar &
Mechanics –
Weight: 5
points

0 (0.00%)
Posts contain
numerous
major errors
related to
grammar,
spelling, and
sentence
structure.

2
(5.55555%)

Posts contain
numerous
minor errors
related to
grammar,
spelling, and
sentence
structure.

4
(11.11111%)

Posts contain
several minor
errors related
to grammar,
spelling, and
sentence
structure.

5
(13.88888%)

Posts contain
very few, if any,
minor errors
related to
grammar,
spelling, and
sentence
structure.

Name:Discussion Rubric 1196 – Points
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