Business Marketing plan ….. due Sunday…… Please read

this is due Sunday…… no late work…… 

Please read below and follow all instructions

I have attached 2 documents that you may use in this assignment. Use the Marketing plan attachment and Executive summary attachment in this assignment. 

Use the business name already being used in the attachments. 

Executive summary has been done already.

Read the Marketing plan attachment it also has information that you need and just copy and paste it in the right spots below ( business challenge: I noted on attachment that info, you may edit it so it is better) 

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 Marketing Plan: The Marketing Plan is due in week 9.  Any papers turned in that are missing any of these sections will lose points. You need to format your paper with these headings:

Executive Summary – This should be a 2 page overview designed to provide a summary for the executives of the company regarding your product or service. Provide an overview of the company and type of industry etc. (2 pages-same as assignment #3-just copy and paste)

Business Challenge – This should be the same as your discussion week 6 post…describes the target audience, offering, and provides a brief rationale for why investors or customers should invest in it. In other words, why is the offering needed? This is where you will list your Marketing Mix (Product, Price, Placement, Promotion, and People) (at least 1 page)

The Marketing Environment – Briefly describe the current environment in the industry that this company operates. Briefly describe who your competitors are…do not say “other restaurants” or other “bicycle shops” in the area…BE SPECIFIC!!!

(1 page)

Customers-WHO ARE YOUR CUSTOMERS? Use Demographic studies (1 page)

Statement of Goals and Core Competencies/Company Analysis – What are the goals of the company? You should also provide a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. (1 page)

Business Climate/PEST Analysis –

• Political Climate
• Economic Climate
• Social and cultural environment
• Technological environment

(1 page)

Budget, Schedule & Distribution – This section can be used to describe an advertising campaign for your product, the budget for the advertising campaign, the schedule for the campaign and the marketing elements. What are the distribution channels that you will use? Use some type of chart in this section (1 Page)

One Page Ad – utilize your creativity to create an Ad for your product or company. (1 page)

Summary/Conclusion (1 page)

CRITERIA:

• At least 9 pages in length (beyond that…You decide)
• 12 pt. font double spaced
• 9 separate headings as described above

Running head: MARKETING PLAN 1

MARKETING PLAN 2

Marketing Plan

Richard Lara

November 15, 2020

· Company Name:Master Jewelry

· Industry:Jewelry industry

· Products and/or services your marketing plan will focus on:the main productsare watches, earrings, necklaces and all jewelry

· Target customers: Middle class and First class customers especially men with a good income. These are people with income of above $45,000 per year.

· Distribution channel(s): The Company will sell to the national market. The distribution channels include the retailers within the city with 75% of the sales being carried out in the headquarters.

· Headquarters (city, state, country):Redmond, Washington, United States

· Number of employees: 30 employees.

· Annual revenue (estimated): $4.5 billion

· Key competitors: Tiny Jewel Box, Market Street Diamonds, and Adore Jewelry

· Why you feel your product(s)/service(s) are needed by the consumer: Jewelry is a part of grooming. Therefore, men and women require these products to enhance their looks.

This was the information from the week 6 module: you may use this and or edit this so it goes with the business challenge part of this assignment.

Target Audience

The marketing campaign will target both men and women in their early thirties because they are the fashion conscious consumers with an appetite for jewelry.

Goals of the marketing plan campaign

 The objective of the marketing campaign is to maximize online presence, brand awareness and acquire new customers. The campaign will also seek to enhance brand awareness, recognition and loyalty. The overall goal is to enhance favorability and familiarity and hence increase the sales of a current established product.

How the marketing campaign plan will be structured

To run a successful marketing campaign, the campaign messages and offers will be customized to appeal to the target audience. Campaign goals and metrics for tracking will be defined. The campaign will be run on multiple platforms and channels. Different strategies for increasing web and social presence will be adopted including online public relations, online partnerships, interactive ads and search engine optimization. Offline communication will be used involving strategies such as direct emails, word of mouth, advertising, and sales promotion.

Running Head: MARKETING PLAN 1

MARKETING PLAN 4

Marketing Plan

Richard Lara

Executive Summary

November 29, 2020

Master Jewelry

Marketing Plan

Executive Summary

Company Description

Master Jewelry is a highly distinguished business entity from within and outside the United States specialized in the Jewelry sector. The business enjoys extensive experience in the industry and continues to embrace emerging challenges and technology as well. Initially founded as a family business entity, Master Jewelry has established exclusive partnerships with other notable business actors both in production and marketing portfolios. The company is currently based in Redmond, Washington with a number of subsidiaries within the United States and other parts of the world. With a labor force of 30 employees, the company’s main products include watches, earrings, necklaces and other types of jewelry. Its key competitors include Tiny Jewel Box, Market Street Diamonds and Adore Jewelry. The company’s annual revenue is estimated at $4.5 billion.

Target Segment

The company’s target customers include the more prosperous members of the societies along with the middle class especially those with annual income of above $45,000. The rich have sufficient financial resources at their disposal to purchase lovely and high quality stuff the company specializes on. Their desire to differentiate themselves with unique and finer objects serves as the company’s key consumers. The middle class also has that craving for magnificent pieces of jewelry to elevate their standards hence a potential customer base. The company targets both men and women in terms of its products and services with a slight preference for the male consumers.

Competitive Advantage

Through its immense experience in the industry, the company has succeeded in establishing strong customer base within and outside the country. Majority of its products are designed and purely hand-crafted within the customers’ preferences. To achieve this, the company has established adequate platforms through which customers place their orders and specifications. Through collaboration with its key partners, the company has worked diligently to establish strong bonds with its customers and preferably retain more referrals.

Positioning Statement

“Your Order will be the Masterpiece of Jewelry by Master!!!”

This is designed to attract more customers through customization of products and the ability to acquire satisfaction on the basis of the customers’ specifications and preferences.

Marketing Plan Objectives

Market share: – The Company aspires to amplify its dominance with both the national and international markets. In a continued effort to capture sustainable market share, the company fosters to encourage more referrals from its existing and emerging customers and attract further recommendations as regards to product design and development.

Sales: – The Company has established significant distribution channels that include retailers within the city aimed at selling to the national market. Approximately 75 percent of the sales are exclusively carried out within its headquarters with the distribution channels projected to assist in increasing its market share and attracting more customer base within the national market. Through other platforms not limited to online and social media outlets, the company aims at extending its market share to international markets by encouraging order placement and delivery where possible.

Profits: – The Company’s estimated annual revenue is $4.5 billion with plans to supplement net profits through increased customized products and services as well.