BUS5112 – Marketing Management
BUS 5112 – AY2021-T1: Assignments’ Submission and Avoiding Plagiarism
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Please be sure that you are reviewing the instructions for each assignment so that all questions and prompts are answered fully in complete sentences and in complete paragraphs, and in APA 7th edition format. Remember, a good solid paragraph typically consists of at least three to five complete sentences with a maximum of 10 sentences before transitioning into a new paragraph. Also, remember that it is essential to cite in-text citations according to APA 7th edition guidelines here at the University of the People (UoPeople) to support your claims and to avoid plagiarism. Please note that we only use direct quotes when we cannot change words without changing its meaning and that is why it is best to paraphrase. Therefore, when writing all assignments and discussions, please use your critical thinking and self-reflection skills by extending to the information found in your research and in the course textbooks. In other words, we take the information and idea from other authors’ published works and use our thinking skills and experiences and add and/or build onto that information based on our knowledge, then cite the source to support our claims and to avoid plagiarism. |
Discussion Forum Unit 7
For Unit 7 Discussion Forum, post a substantial response to one of the following question:
· What are the risks of posting information on social media for advertising, marketing, and sales? Provide examples.
· How can an organization use all four social media zones safely and appropriately? Provide examples.
In your response to your peers, compare and contrast your ideas with theirs in complete sentences and complete paragraphs. Please be sure that you respond to at least three of your colleagues’ posts and respond back to your colleagues who have responded to your original post to help strengthen the discussion on social media for marketing, advertising, and sales based on Unit 7’s required readings and based on your own knowledge.
Your Discussion should be a minimum of 250 words in length and not more than 750 words. Please include a word count. Use APA citations and references for the textbook and any other sources used.
Written Assignment Unit 7
A direct marketing channel typically involves a producer and a consumer. In contrast, an indirect channel is a channel that includes one or more intermediaries (distributor, broker, or agent). Companies usually employ multiple channels to reach more customers and improve sales. Some organizations may improve sales is by forging strategic channel unions while other firms may seek methods to trim intermediaries within the channel. This process is known as disintermediation. Some of the channels through which companies make efforts to gain entrance into foreign markets include exporting, direct foreign investment, franchising, joint ventures, and licensing. With this in mind, write a short paper which provides answers to the questions below:
· Are direct marketing channels possible for some products and not others? Why or why not?
· Explain the value middlemen can add to product sales and marketing success.
· Think of the products you currently use. Are there any of them you would prefer to buy through different marketing channels? Why?
Submit a 2-3-page paper, (excluding the title page and reference page) double-spaced in Times New Roman font which is no greater than 12 points in size. Be sure to cite any sources in APA Format.
Papers will be peer-assessed using the
Unit 7 Written Assignment rubric.
Portfolio Activity Unit 7
In this Marketing Management course, you have learned advanced concepts and tools for marketing products and services. These are the same concepts and tool which marketing managers around the world use. However, it is important to consider how marketing is perceived in different parts of the world and what the ethical dimensions of marketing strategies are.
Assume that you are a marketing manager in your country and provide responses to the questions below:
· Give some specific examples of where you think marketing “crosses the line” into unethical behavior,
· Then make some recommendations on what should change.
The Portfolio Assignment entry should be a minimum of 500 words and up to 750 words. Use APA citations and references if you use ideas from the readings or other sources.
This assignment is graded by the instructor.
BUS5112 Unit 7 Written Assignment Rubrics
Short Paper Rubric
Unacceptable Beginning Developing Accomplished Exemplary Weight
Topic &
Introduction
The topic is
irrelevant to the
specified area and no
introduction is given
The topic has little
relevancy in the
specified area and
the introduction
does not give any
information about
what to expect in
the essay.
The topic has
somewhat relevancy
in the specified area,
but the introduction
provides little
information on the
topic
Relevant topic is
selected but the
introduction
provides too much
information about
the topic;
simply like a
summary.
The selected
topic is relevant,
and the
introduction
presents a
concise lead-in to
the paper.
20%
Score 0 3 5 8 10
Content Central purpose or
argument is not
clearly identified. No
analysis is provided.
Information
supports a central
purpose or
argument at times.
Analysis is vague or
too general.
Information provides
reasonable support
for a central purpose
or argument most of
the time but is not
able to
display evidence
of a basic analysis of
the
significance of the
topic.
Information
provides
reasonable support
for a central
purpose all the
time or argument
and displays
evidence of a basic
analysis of a
significant topic
Balanced
presentation of
relevant and
legitimate
information that
clearly supports a
central purpose
or argument and
displays evidence
of a thoughtful,
in-depth analysis
of a significant
topic.
30%
Score 0 3 5 8 10
Organization The writing is not
logically organized.
Most of the time,
ideas fail to make
sense together.
The writing is
presented in a
somewhat logical
order. Need a little
bit more efforts in
putting the ideas to
make sense
together.
In general, the
writing is arranged
logically, although
occasionally ideas fail
to make sense
together.
The ideas are
arranged logically
to support the
central purpose or
argument. They are
usually clearly
linked
to each other.
The ideas are
arranged logically
to support the
purpose or
argument. They
flow smoothly
from one to
another and are
20%
clearly linked to
each other.
Score 0 3 5 8 10
Documentation
& Grammar
No references are
documented and
very frequent
grammar and/or
spelling errors.
Minimal references
are documented
and a few grammar
and/or spelling
errors.
Most of the
references are cited
but was poorly
constructed and
more than two
errors in grammar
and/or spelling.
Document most of
the sources with
some
care and most of
the sources are
properly cited and
only one or two
errors in grammar
and spelling.
Documented all
sources and the
sources are
properly cited
and all grammar
and spelling are
correct.
10%
Score 0 3 5 8 10
Synthesis and
Conclusion
No synthesis and no
findings were
found.
Was not logically or
effectively
structured and
presents an illogical
explanation for
findings.
Needs some
effort to make it a
well-constructed
paper and the
findings needs to be
presented more
logically.
Logically organized
and makes good
connections among
ideas. Presents a
logical explanation
for findings.
Information is
logically and
creatively
organized with
smooth
transitions.
Presents a logical
explanation for
findings.
10%
Score 0 3 5 8 10
Attention to Unit
Specified Details
Could not
adequately show
understanding of
unit’s readings
through response
to unit’s questions.
Need some effort to
show
understanding of
unit’s readings
through response
to unit’s questions.
Made some attempt
to show
understanding of
unit’s, readings
through response to
unit’s questions
Showed adequate
understanding of
units, readings
through response
to unit’s questions
Adequately
showed
understanding
of unit’s,
readings
through
response to
unit’s questions
10%
Score 0 3 5 8 10
Total 100%