BUS401 Case2 and SLP2
Please read instructions and keep the Case and SLP separated
Module 2 – Case
MARKETING AND STRATEGY
Case Assignment
Global Food and Beverage
Select one of these multinational food and beverage companies as the basis for this case.
McDonald’s Around the World
Dunkin’ Donuts Global Presence
KFC (Kentucky Fried Chicken)
·
Choose two countries (not used in the Module 1 SLP) in which the company does business and research target markets. Consider if there are culturally prescribed dietary restrictions (such as dairy products, red meat, shellfish, or pork).
· Research traditional menu choices in the country (this may be accomplished by an internet search).
· Provide rationale for at least three regional menu items per country.
Information for this section should come from a reputable source. The
World Factbook
(maintained by the CIA) is a good place to start. Another government site,
U.S. Department of State’s country information
, also links to embassies. The use of government-maintained websites adds to the credibility of the information presented. Supplement the government research with articles from the library’s full-text databases. Steer away from reference books like encyclopedias or dictionaries and focus on information from periodicals. Do not copy and paste tables from sources.
Assignment Expectations
Since you are engaging in research, be sure to cite and reference your sources in APA format. Your paper should be written in the third person; this means words like “I,” “we,” and “you” are not appropriate. For more information, see
Differences Between First and Third Person
. NOTE: failure to use the specific, required research with accompanying citations will result in reduced scoring (no higher than 75%) for all components of the grading rubric.
Use the attached APA-formatted template (
BUS401 Case2
) to create your submission.
Your submission will include:
· Trident University International’s cover page
· A 4-page paper with APA citations (2- or 3-sentence introduction, 4-page body, 2- or 3-sentence conclusion)
· The reference list page in APA format
·
Module 2 – SLP
MARKETING AND STRATEGY
Types of International Strategies
Research and find an example of three multinational corporations (MNC) that each use one of the three
international strategies
: Multidomestic, Transnational, and Global. Do not use an example provided in the background readings for the module.
Explain techniques used in multidomestic strategy (¾–1 page)
· Analyze the MNC’s use of this strategy
· Discuss the pros and cons of the strategy
Explain techniques used in transnational strategy (¾–1 page)
· Analyze the second MNC’s use of this strategy
· Discuss the pros and cons of the strategy
Explain techniques used in global strategy (¾–1 page)
· Analyze the final MNC’s use of this strategy
· Discuss the pros and cons of the strategy
Use articles from the Trident Online Library’s full-text databases like (Academic Search Complete, Business Source Complete and/or ProQuest Central). Do not use any quotations.
SLP Assignment Expectations
Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I,” “we,” and “you” are not appropriate. For more information, see
Differences Between First and Third Person
. NOTE: failure to use the specific, required research with accompanying citations will result in reduced scoring (no higher than 75%) for all components of the grading rubric.
Use the attached APA-formatted template (
BUS401 SLP2
) to create your submission.
Your submission will include:
· Trident University International’s cover page
· A 2- to 3-page paper with APA citations (2- or 3-sentence introduction, 2- to 3-page body, 2- or 3-sentence conclusion)
· The reference list page in APA format