BU480 Lesson 4 & 5 Exam SCORE 92.5 PERCENT
Online Exam 4
Question 1
An __________ model is a method by which the organization sustains itself in the long term using information technology, including its value proposition for partners and
customer
s as well as its revenue streams.
Question options:
e-business
i-business
m-business
u-business
Question 2
__________ focuses primarily on cost reduction through the elimination of redundancy and wasted
activity
.
Question options:
Optimization of efforts
Reinforcement of activities
Consistency between activities
Lock-in
Question 3
__________ innovations enter the market from below and improve over time until they meet the demands of mainstream customers.
Question options:
Radical
Sustaining
Differentiated
Disruptive
Question 4
Sources of
differentiation
include all of the following EXCEPT:
Question options:
convenience.
speed of delivery.
product position.
product range.
Question 5
__________ can be achieved by extending into different markets and sectors of an industry.
Question options:
Economies of scale
Dis-economies of scale
Economies of scope
Benefit proximity
Question 6
__________ focuses primarily on improving the customer experience by linking up separate activities.
Question options:
Optimization of efforts
Reinforcement of activities
Consistency between activities
Lock-in
Question 7
The strategic gameboard framework raises three key questions. Which of the following is NOT one of the questions?
Question options:
Which competitive advantage do we aim for?
Why have we selected this competitive advantage?
Where do we want to achieve the competitive advantage?
How do we want to achieve the competitive advantage?
Question 8
__________ means that a firm needs to fulfil at least all threshold criteria.
Question options:
Economies of scale
Economies of scope
Benefit proximity
Critical success factors
Question 9
__________ help a firm differentiate itself from its competitors by creating superior consumer benefit.
Question options:
Critical success factors
Threshold features
Competitive features
Economies of scale
Question 10
Those companies that succeed with
disruptive
innovations leverage __________ and serve those customers that their competitors are unable to or do not want to serve.
Question options:
the competitive radar
asymmetric motivation
R&D
imminent changes in industry structure
Question 11
In e-business, commitment and risk are lower at the __________ level and rise with each level.
Question options:
business process
enterprise
activity
customer
Question 12
The main e-business models at the __________ level are customer relationship management, knowledge management, supply chain management, community building online, database marketing, enterprise resource planning, and mass
customization.
Question options:
business process
enterprise
activity
customer
Question 13
If a firm can offer comparatively higher
performance
than competitors, it will aim for a __________
strategy.
Question options:
performance
outpacing
leadership
differentiation
Question 14
If a firm can offer cost leadership and differentiation, it aims for a(n) __________ strategy.
Question options:
performance
outpacing
leadership
coordinated
Question 15
__________ is a way to deal with disruptive innovations that is based on a conscious decision to “milk existing resources.”
Question options:
Defending
Straddling
Migrating/harvesting
Not responding
Question 16
__________ is traditional, Internet-wired, e-commerce.
Question options:
B-commerce
I-commerce
M-commerce
U-commerce
Question 17
__________ is defined as the means to achieve a goal.
Question options:
Innovation
Implementation
Deployment
Strategy
Question 18
In order to succeed in their e-commerce initiatives, it is important that companies identify the key __________ attributes for their e-strategies and related business models.
Question options:
diversified
disruptive
sustaining
redefining
Question 19
The price/benefit ratio is also called:
Question options:
value for money.
benefit proximity.
costing.
customer perceived value.
Question 20
__________ is a way to deal with disruptive innovations that relies on the old business model while simultaneously introducing the new model.
Question options:
Defending
Straddling
Migrating/harvesting
Not responding
Online Exam 5
Question 21
__________ are usually financially well-off and have the ability to comprehend complex technical knowledge. They are risk takers.
Question options:
Early Adopters
Early Majority
Late Majority
Innovators
Question 22
Value
creation is the difference between a customer’s
perceived use value
from a given product and the:
Question options:
price that a customer is prepared to pay for the product.
emotional benefit derived from a product.
firm’s costs for providing that product.
costs resulting from customer incentive programs.
Question 23
Amazon.com recognized the power of __________ when it launched its personalized book recommendation service, which suggests to customers a list of books that might be of interest to them based on their previous purchases.
Question options:
specific markets
strategic groups
substitute industries
complementary products
Question 24
From the individual customer perspective, switching from a network that is built around a large installed user base is sensible only if:
Question options:
the value of switching can be
measure
d.
first mover influences are strong.
it becomes more useful to consumers in proportion to the number of people using it.
everybody else switches as well.
Question 25
Companies usually operate in a competitive environment where the __________ provided by rival companies determines the customer’s choice.
Question options:
consumer surplus
produce
r surplus
value creation
perceived use value
Question 26
__________ is benefits received by the consumer from a product relative to total costs.
Question options:
CRM
Efficiency
Value
Differentiation
Question 27
According to Porter’s Five Forces Model, __________ mainly influences the cost position and thereby the value creation of a company.
Question options:
the bargaining power of suppliers
the competition within the industry
the threat of new entrants
perceived use value of customers
Question 28
There are a number of reasons why a late entrant might actually accrue some benefits. These reasons are all EXCEPT:
Question options:
technological uncertainty.
the product category.
market uncertainty.
free-rider effects.
Question 29
Summarizing the value innovation thinking, there are five characteristics that differentiate this type of thinking from conventional competitive thinking. Which of the following is NOT one of these characteristics?
Question options:
Specific markets
Strategic focus
Resources
Different assumptions
Question 30
Porter’s Five Forces highlights the fact that profitability depends not only on the internal activities of a company but also on:
Question options:
the bargaining power of suppliers.
its business environment.
value creation.
the perceived use value of customers.
Question 31
A firm needs to analyze the way it wants to __________ by “looking outside the box” – i.e. outside the standard business practices of its own industry. Doing so can lead to the discovery of uncovered market spaces between separate industries.
Question options:
target specific markets
segment the population
create value
differentiate themselves from the competition
Question 32
Four sources of non-contractual switching costs include all of the following EXCEPT switching costs:
Question options:
because of increased
market share.
because of customized offerings.
from relearning.
resulting from customer incentive programs.
Question 33
Companies that come to market first with a new product or way of conducting business impress consumers quite strongly, thus gaining reputation and:
Question options:
market share.
competitive advantage.
publicity.
brand awareness.
Question 34
__________ adopt new ideas just after the average person.
Question options:
Early Adopters
Early Majority
Late Majority
Laggards
Question 35
In order to sustain a competitive advantage over time, a company needs to ensure that its value created is difficult to __________, since only value created that can be shielded against current and future competitors will ultimately lead to sustainable profitability.
Question options:
measure
produce
capture
imitate
Question 36
Whether a firm can benefit or not from network effects depends largely on:
Question options:
the nature of the network.
product category.
the market.
the industry.
Question 37
Early-mover disadvantages include all of the following EXCEPT:
Question options:
market uncertainty.
competitive uncertainty.
technological uncertainty.
free-rider effects.
Question 38
Conventional thinking tells us that the primary goal is to retain and expand the existing customer base through segmentation and:
Question options:
customization.
strategy.
competition.
complementary products.
Question 39
__________ are present when a product becomes more useful to consumers in proportion to the number of people using it.
Question options:
Switching costs
Adoption drivers
Network effects
First mover influences
Question 40
Early-mover advantages include all of the following EXCEPT:
Question options:
switching costs.
the product category.
learning effects.
brand and reputation.