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Production Planning & Control
The Management of Operations

ISSN: 0953-7287 (Print) 1366-5871 (Online) Journal homepage: https://www.tandfonline.com/loi/tppc20

An empirical assessment of the operational
performance through internal benchmarking: a
case of a global logistics firm

Arijit Bhattacharya & Dhyan Albert David

To cite this article: Arijit Bhattacharya & Dhyan Albert David (2018) An empirical assessment
of the operational performance through internal benchmarking: a case of a global logistics firm,
Production Planning & Control, 29:7, 614-631, DOI: 10.1080/09537287.2018.1457809

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Production Planning & control, 2018
Vol. 29, no. 7, 614–631
https://doi.org/10.1080/09537287.2018.1457809

An empirical assessment of the operational performance through internal
benchmarking: a case of a global logistics firm

Arijit Bhattacharyaa    and Dhyan Albert Davidb

anorwich Business School, university of East anglia, norwich, uK; bHilti Emirates, dubai investment Park, dubai, united arab Emirates

ABSTRACT
This article solves an operational performance measurement problem of a global logistics firm through an
internal benchmarking tool. The intended impact is to enable logistics firms to form a deeper understanding
of their own internal processes and metrics. The methodology of this in-depth action research involves
a sequential approach with a series of interviews, questionnaire-based surveys, operations data collated
through observations and process mapping yielding real-world data. A series of statistical tests are
conducted to analyse the collated data. Strategic priorities of the firm are integrated with the firm’s
operational performance to ascertain the effective performance by considering both the tangible and
intangible measures. The outcomes inform both practitioners and academics how the firm could improve
its freight forwarding business’s profitability by ensuring that its operations meet the prioritised criteria.
The ‘best practice’ derived from internal benchmarking forms an intermediate step towards external
benchmarking. The outcomes facilitate investigating the current business strategy, the standard operating
procedures and the scope of improving those.

  • 1. Introduction
  • This article contributes towards the development of an internal
    benchmarking tool to measure the effectiveness of the opera-
    tional performance of each department of a global logistics firm.
    Today’s companies are driven by the need to shorten business
    cycles and improve quality while simultaneously containing
    operating costs; hence, company management requires more
    than simply reports upon historic data. Rather, it needs to have
    better operating information and greater insight into what can
    support and sustain the organisation in the foreseeable future.
    As the logistics industry is endeavouring to develop real-time
    information systems (Ahmad and Mehmood 2016) to improve
    performance (Lu and Yang 2010), it is essential to benchmark the
    performance (Andersen and Jordan 1998) of logistics operations
    with the objective of identifying the best practices and their
    implementation, together with formulating strategies, tech-
    niques and technologies for enhanced organisational respon-
    siveness and competitiveness (Gunasekaran 2002).

    The objective of benchmarking is to identify and understand
    the best practices from the case of a global logistics firm. A ‘best
    practice’ is, simply, the best way to execute a process; it is deemed
    one of today’s most effective business strategies, currently deliv-
    ering results for organisations of all sizes and in all industries. In
    particular, it has the potential to propel quantum improvement
    in internal auditing (Julien 1993). Therefore, benchmarking could
    introduce the notion of continuous improvement in a concrete

    and positive way in assessing operational performance. It can
    identify paths for innovation in a firm’s processes, activities and
    attitudes (Spendolini 1994).

    This article contributes to the literature by pinpointing the
    gaps that have developed over time in the standard operating
    procedures (SOP) and policies of a specific global firm’s operations
    compared to today’s industry requirements. Identification of the
    knowledge gaps and appropriate recommendations are used to
    improve the performance of the firm’s operations. In particular,
    the priorities and requirements of the firm’s shipping profession-
    als are determined, and these are used to shape the firm’s prod-
    uct offerings to thereby meet their customers’ needs. The study’s
    further implications relate to examining the firm’s usage of its
    current business strategy and SOPs, and identifying the scope
    for improving the same.

    The aim of the research is to understand what the studied
    global logistics firm could do to ensure profitability in the work-
    ings of its freight forwarding business, and to identify if the
    firm’s operations meet performance metrics. A paradigm shift is
    reported in this article through implementing a novel, holistic,
    internal benchmarking tool within the firm by exploring the fol-
    lowing research questions:

    • How can the operational performance of the depart-
    ments in a global logistics firm be assessed, measured and
    improved, prioritising the requirements of shipping profes-
    sionals in the industry?

    ARTICLE HISTORY
    received 12 June 2017
    accepted 26 February 2018

    KEYWORDS
    Freight forwarding industry;
    operational performance;
    internal benchmarking;
    logistical strategies

    © 2018 informa uK limited, trading as taylor & Francis group

    CONTACT arijit Bhattacharya a.Bhattacharya@uea.ac.uk, arijit.bhattacharya2005@gmail.com

    http://orcid.org/0000-0001-5698-297X

    mailto:A.Bhattacharya@uea.ac.uk

    mailto:arijit.bhattacharya2005@gmail.com

    http://www.tandfonline.com

    http://crossmark.crossref.org/dialog/?doi=10.1080/09537287.2018.1457809&domain=pdf

    PRODUCTION PLANNING & CONTROL 615

    2010). Every identified factor has to be measured and included
    in the benchmarking tool (Kablan and Dweiri 2003), whether
    a financial dimension or otherwise (Gunasekaran, Patel, and
    Tirtiroglu 2001).

    2.1. Internal benchmarking

    ‘Benchmarking’ is defined as the process of improving perfor-
    mance by continuously identifying, understanding, analysing
    and adapting the best practices or processes inside and outside
    an organisation to gain and maintain up-to-date understanding
    of the appropriate performance levels and drivers behind suc-
    cess (Camp 1995; Kelessidis 2000; Zairi 1996). Benchmarking
    tools have been successfully utilised by Xerox, Nissan/Infiniti, ICI
    Fibers, Texaco, American Express, Kodak Rover, AT&T, Chevron
    and 3  M to enhance their business success (Soni and Kodali
    2010; Wong and Wong 2008).

    The process of benchmarking provides ideas to a company,
    enabling identification and implementation of the most effec-
    tive solutions for realising breakthroughs in performance (Tutcher
    1994). Benchmarking provides both motivation and learning in
    performance improvements, as benchmarking team in the com-
    pany compares all of its internal practices with the best practices
    of the industry (Gunasekaran 2001; Hyland and Beckett 2002).
    Feedback from benchmarking usually provides considerable
    scope for improvements and suggests ways to imitate strategies
    with the potential to achieve better operational performance.

    Earlier studies of benchmarking in logistics have reported
    types of performance or practice, including achievable perfor-
    mance levels for comparison, setting performance targets and
    possible benchmarking methods (van Hoek 2000). However, most
    of the prior research relates mainly to benchmarking schemes
    for companies whose logistics activities were not central to their
    operations. Hanman (1997) and Gunasekaran (2002) employed
    the leaders–laggers analysis to compare a firm’s performance to
    best practice. Gilmour (1999) proposed a set of benchmark meas-
    ures based on given collection of capabilities. Van Landeghem
    and Persoons (2001) proposed a causal model as a means to iden-
    tify possible

    initiative

    s to bridge the performance gap between
    a company and the best-in-industry performers.

    The majority of the research conducted in logistics bench-
    marking is focused on performance appraisal, integration and
    information systems through external benchmarking tool (Binder,
    Clegg, and Egel-Hess 2006; Salem 2010; Southard and Parente
    2007; Suzuki 2015). However, these studies do not focus on
    the elements of enterprises’ internal competencies, which thus

    • In what ways can an internal benchmarking tool contribute
    to better operational performance of the global logistics
    firm?

    • In what ways does the firm’s multi-domestic strategy have
    a major impact on the factors influencing the performance
    of its freight forwarding business?

    • What operational and strategic recommendations can the
    devised internal benchmarking tool generate to enable the
    firm to achieve better operational performance?

    To address these research questions, a set of objectives are
    framed. The first objective is to identify the priorities and
    requirements of shipping professionals in the firm’s freight for-
    warding business in the UAE. The second objective is to derive
    the relative importance of the firm ‘s stakeholders (both external
    and internal) through a weighted average framework, and to
    measure the critical factors/priorities earlier identified and rated
    by the organisation. The third objective is to provide an internal
    benchmarking tool for the firm and render, thereby, appropri-
    ate strategies for continuous improvement of their operational
    performance.

    The article is organised as follows. Section 2 provides the
    operational details of the studied firm’s freight forwarding
    departments. Section 3 then examines the study’s theoretical
    foundations. The details regarding the research methodology
    are presented in Section 4, followed by the results and analyses
    in Section 5. Finally, in Section 6, the article concludes with rec-
    ommendations of operational strategies, theoretical and practical
    implications and the scope for further research.

  • 2. Theoretical background
  • Application of the benchmarking technique in logistics has
    grown extensively in the last three decades (Dattakumar and
    Jagadeesh 2003; Wong and Wong 2008). Benchmarking leads
    to achieving improved operational performance (Francis 2008;
    Voss, Åhlström, and Blackmon 1997). A literature review on per-
    formance measurement in supply chain and logistics manage-
    ment reveals that there have been relatively few attempts to
    systematically collate measures for assessing the performance
    of freight forwarding firms through internal benchmarking
    (Table 1).

    Anderson and McAdam (2004) envisaged benchmarking as
    a possible means of achieving increased radical and innovative
    transformation in enterprises. Financial performance is no longer
    the key driver of benchmarking (Adebanjo, Abbas, and Mann

    Table 1. literature on benchmarking and operational performance.

    Literature Description
    chung et al. (2015) compared the operational efficiency of major cargo airports through a benchmarking tool to examine various aspects of oper-

    ational efficiency
    Southard and Parente (2007) determined criteria for internal benchmarking and applied a qualitative benchmarking tool to internal processes
    Binder, clegg, and Egel-Hess (2006) Proposed a benchmarking methodology and deployed it within a large and complex organisation to benchmark its ‘packing

    and filling’ processes
    Salem (2010) determined benchmarking criteria for manufacturing organisations, assessing their key capabilities and prioritising them

    using an analytic hierarchy process
    niemi and Huiskonen (2008) a stepwise benchmarking process was conducted to identify the best logistical practices and to implement them utilising an

    internal benchmarking approach
    amaral and Sousa (2009) developed a categorised list of barriers to internal benchmarking, validating them with the case of an internal benchmarking

    initiative

    616 A. BHATTACHARYA AND D. A. DAVID

    represent a gap in the prior literature. Internal benchmarking pro-
    vides the benefits of identifying, assessing, and transferring the
    practices from a high-performing logistics company to another
    similar organisation, using the best practices prevailing in logistics
    companies as an intermediate step towards external benchmark-
    ing (Soni and Kodali 2010).

    There is a knowledge gap regarding the measurement of
    logistics performance using internal benchmarking, which should
    include financial and non-financial measures, including tangibles
    and intangibles, as reaffirmed by Gunasekaran (2002). The direc-
    tion of addressing benchmarking is no longer process-oriented;
    rather, a holistic approach encompassing strategies where sys-
    tems orientation is adopted (Yasin 2002). This indicates that inter-
    nal benchmarking in logistics performance is required to affect
    a paradigm shift in performance measurement techniques and
    applications. Therefore, it is appropriate that discourse and dis-
    cussion regarding logistics performance should give adequate
    attention to benchmarking.

    Overall, freight forwarding is essentially a logistical service-ori-
    ented sector. Although a number of cases and studies on internal
    benchmarking have reported on the manufacturing sector, many
    of their results are not clearly implementable as these studies fail
    to focus on the elements of enterprises’ internal competencies.
    Further, there is a growing need to develop a methodology to
    guide benchmarking in supply chain collaboration (Simatupang
    and Sridharan 2004). This research aims to fill this knowledge
    gap by focusing specifically on the operations and performance
    measures most relevant to today’s freight forwarding industry.

    2.2. Performance measures for the logistics industry

    One of the most important issues in the logistics benchmarking
    process is to define what performance measures are to be stud-
    ied (Moffett, Anderson-Gillespie, and McAdam 2008). The cor-
    rect metrics are critical elements to a company’s performance
    (Wong and Wong 2008). A performance measure is construed
    as a metric to quantify the efficiency and effectiveness of opera-
    tions (Neely and Gregory 1995). Even today, most organisations
    tend to benchmark based on ‘hard’ rather than ‘soft’ data (Cassell,
    Nadin, and Gray 2001), ignoring non-financial measures, e.g.
    quality, reliability, customer satisfaction, human resources and
    other criteria, including learning (Geanuracos 1994). It is, thus,
    imperative that performance measurement should be based on
    not only quantitative data but also qualitative data that help to
    improve performance at all managerial levels.

    There have been relatively few attempts to systematically col-
    late measures for evaluating the performance of freight forward-
    ing organisations (Chung et al. 2015). Industry experts perceive
    that cost, quality and efficiency are the most important criteria
    (Lockamy and McCormack 2004; Wie 2014). Concurrent commit-
    ment to both quality and supply chain improvement has been
    found to have the greatest effect on performance (Tan 2001).
    Emphasis on the measurement of cost, time, quality, flexibility and
    innovativeness is required (Shepherd and Günter 2006). Customer
    service performance of ocean freight forwarding industries can
    be enhanced through the industries’ innovation capability (Yang
    2012).

    A performance measurement system can be internally compa-
    rable if trade-offs among disparate performance criteria are made

    (Caplice and Sheffi 1995). However, on some levels, it is impossible
    to assign measures neatly into just one of these criteria. The most
    common missing measures are flexibility and innovativeness. All
    categories and levels have at least one missing aspect. Only the
    joint usage of all the measurement categories can provide a pos-
    sibility of properly monitoring logistics performance (Shepherd
    and Günter 2006).

    Although extensive research has been conducted to find the
    factors impacting the supply chain and transportation industry,
    there is a significant knowledge gap in pinpointing which of these
    factors impact the freight forwarding industry, specifically for air
    and sea shipping. The current research contributes to the litera-
    ture by bridging the identified knowledge gaps in the SOPs, strat-
    egies and policies developed over time in the studied global firm’s
    operations compared to today’s industry requirements. A critical
    examination of the literature suggests the following knowledge
    gaps which are addressed in this article:

    • assessment of the operational performance of a freight
    forwarding firm by developing an internal benchmarking
    tool considering both tangible and intangible measures is
    missing;

    • a holistic approach encompassing strategies and systems
    orientation in the development of an internal benchmark-
    ing tool is also missing;

    • an approach to systematically collating measures for evalu-
    ating the performance of freight forwarding firms using the
    prevailing factors is unavailable;

    • identification, assessment and transfer of the best opera-
    tional practices of a logistics company derived from inter-
    nal benchmarking has not been reported; and

    • scope for improving future operational strategies to ame-
    liorate operational performance in the areas of internal
    coordination, use of technology, resource allocation, exter-
    nal coordination/communication and software upgrada-
    tion has not been reported.

  • 3. Operations of the target global logistics firm
  • The global logistics firm is a part of world-leading transporta-
    tion and logistics corporation Deutsche Bahn AG. The firm offers
    integrated freight forwarding services from a single source. The
    firm’s seamless transportation chains across all carriers – includ-
    ing freight train, truck, ship and airplane – are combined with
    complex additional logistical services. It has a strong global
    presence in 140 countries.

    The firm’s reputation is premised upon performance and
    service, irrespective of the complexity of the logistics tasks and
    requirements. As it constantly seeks to act with increasing speed
    and flexibility on a global scale there is a need for continuous
    improvement. Locally, it operates in Dubai, UAE, and provides a
    complete range of international air and ocean freight forward-
    ing services, together with integrated logistics services from its
    premises in Dubai and Abu Dhabi.

    The firm currently employs a multi-domestic strategy for its
    operations, which has worked relatively well in the past. This
    strategy enables the firm to customise its products to meet
    the needs of each local market. The multi-domestic approach
    also ensures that the firm can quickly and quite effectively

    PRODUCTION PLANNING & CONTROL 617

    3.1. The ocean freight division

    In the UAE region, the firm’s ocean freight operations division
    comprises import and export sub-departments, each manned
    by a team of 34 employees. The teams are further divided into
    sub-teams working on full container loads (FCL), less than full
    container loads (LCL), and the hub team (HUB), the latter being
    responsible for consolidating the LCLs into a single container.
    These departments collaborate to provide the following core
    operations (Table 2).

    3.2. The air freight division

    The firm’s air freight in the UAE offers a variety of operations,
    as depicted in Table 2. Broadly, air freight is classified into two
    departments, viz. air exports and air imports and all of these
    operations are provided by these two departments.

    3.3. Service scheduling approach

    The usage of scheduling approaches, Make to Order (MTO)
    or Design to Order (DTO), necessitates a massive emphasis

    adapt to any changes in the marketplace. Hence, it has helped
    the firm to develop a variety of product offerings. The organ-
    isation’s UAE division is further divided into air freight, ocean
    freight, sea-air freight, exhibition, contract logistics and oil
    and gas.

    This research aims to develop a deeper understanding of the
    firm’s own internal processes, through which the current gaps in
    the firm’s operations may be identified and sources of continuous
    improvement suggested. The internal benchmarking tool in this
    study measures and compares the performance of the following
    four of the firm’s UAE operating departments:

    • Ocean export;
    • Ocean import;
    • Air export; and
    • Air import.

    The operations of the firm’s four freight forwarding departments
    are discussed in brief in the following sections to develop under-
    standing of the firm’s current operations. An overview of the
    export and import operations of the freight forwarding firm is
    illustrated in Figure 1.

    Figure 1. overview of the export and import operations of the freight forwarding firm.
    notes: dn – delivery note, lPo – local purchase order, co – country of origin, BoE – bill of entry.

    618 A. BHATTACHARYA AND D. A. DAVID

    questionnaire was developed to analyse the results of the first
    questionnaire, as it is necessary to understand the relative
    weightage to be applied to the factors previously identified.

    4.2. Data collection procedure

    The data were collected from the respondents over two sepa-
    rate intervals. The first questionnaire was administered at the
    beginning of the research, while the second questionnaire was
    administered towards the end of the study, approximately six
    months after the first questionnaire was administered. Printed
    survey forms were used, together with online data collection
    procedures, such as Google Forms. The latter were used as most
    of the external stakeholders could not be contacted offline.
    Additional data were collected using observations and inter-
    views over the span of six months. The respondents include sev-
    eral members from the firm’s operations departments, including
    management.

    4.3. Sample criteria and design

    A total sample size of 155 respondents was selected, includ-
    ing members from the operations, finance, marketing and HR
    departments, and external stakeholders, including employees
    from several shipping and airline companies, local truckers and
    haulers. Respondents from numerous companies participated
    in the survey, including DNATA, Emirates Air, shipping liners
    (such as Maersk) and other freight forwarders (such as Kuehne
    Nagel). The employees of these companies were selected based
    on the following criteria:

    • working in the logistics department of any firm based in
    the UAE;

    • possessing a sound knowledge of the functioning of the
    freight forwarding industry in the UAE; and

    • having practical experience in logistics, specifically
    transportation.

    As required by the second research objective, it is necessary
    to ensure that the respondents (i.e. internal stakeholders) are
    employees of the UAE division of the studied global logistics
    firm. These respondents include members from the core man-
    agement, employees from operations and representatives from
    all supporting departments.

    on strong internal and external communication (Wang and
    Rosenshine 1983). Conversely, a multi-domestic strategy places
    less emphasis on extensive communication in terms of infor-
    mation sharing between counterparts as compared to a trans-
    national strategy (Segal-Horn and Faulkner 1999). Later in this
    research, it is explored whether this strategy has a major impact
    on the factors influencing performance in the freight forwarding
    industry.

  • 4. Materials and method
  • To develop an internal benchmarking tool for measuring the
    performance of the studied departments, the factors driving
    the target global logistics firm are identified. Prioritisation of the
    firm’s operations narrows down these factors to those most rel-
    evant factors. A quantitative approach supported by statistical
    techniques is employed to facilitate systematic empirical investi-
    gation. This study examines the quantified data, condensing the
    results collected from the target population sample to measure
    the incidence of various views and opinions within the chosen
    sample. Further, analysis of the data obtained from the firm is
    performed based on the identified parameters.

    A multiple method approach (Figure 2) is adopted in this
    empirical action research, including a series of interviews, ques-
    tionnaire-based surveys and data collected by observation of
    the processes. These yield real-world data to measure the per-
    formance of the firm’s various departments, which influence the
    formation of the internal benchmarking tool and ultimately serve
    to measure internal performance.

    To meet the first objective, only qualitative data are used, by
    administering the questionnaire. A mixture of both quantitative
    and qualitative data is used to address the second objective. A
    factor analysis is performed on the qualitative data to investigate
    the variable relationships. Every identified factor is measured and
    included in the benchmarking tool, irrespective of its financial and
    non-financial dimensions. The inclusion of these factors is further
    justified by the addition of varied weightage given to each factor
    as per the firm’s vision, management and employees.

    4.1. Instrument development

    A questionnaire was developed to identify the current trends
    in the freight forwarding industry by identifying the priori-
    ties provided to the factors affecting their business. A second

    Table 2. operations of the firm’s freight division.

    Operations Description of the ocean freight division’s operations
    ocean freight FirMcomplete a solution for full-container requirements (Fcl transport)

    FirMcombine consolidation of container part loads (lcl transport)
    FirMskybridge combines the advantages of air and sea freight: twice as fast as sea transport; half the price of air transport
    FirMicm integrated cargo Management: shipment organisation and control from purchase order through to delivery
    FirMbeverages a comprehensive logistics solution for transporting wines and other spirits
    FirMrecyclables a special solution for transporting recyclable paper, plastic, metal, and timber
    FirMperishables a special sea freight solution for perishable consumer goods

    air freight FirMjetcargo a fast and flawless service for airport-to-airport transport. there are three standard service packages for fixed periods, in addi-
    tion to charter options to suit individual requirements

    FirMjetxpress a premium product for door-to-door transport. there are no size or weight restrictions, and the service includes customs
    clearance

    FirMskybridge combines the advantages of air and sea freight: twice as fast as sea transport; half the price of air transport
    FirMicm integrated cargo management: organisation and monitoring of shipments from order entry to delivery
    FirMflightops this links the central hubs of every continent several times each week using the firm’s own services

    PRODUCTION PLANNING & CONTROL 619

    sections. In section one, the respondents are asked to provide
    their views on the extent to which each of the identified factors
    (i.e. indicators of firm’s performance) impacts freight forwarding
    business today. This was to identify which of the factors are cur-
    rently the most important in the freight forwarding business. A
    factor analysis on these factors was then performed to identify
    the most relevant factors.

    The 10 factors identified through the literature were validated
    and consolidated by interviewing several of the firm’s operations
    experts, possessing years of experience in the freight forwarding
    industry. The following factors were identified:

    • Cost (De Toni and Tonchia 2001; Gunasekaran 2001);
    • Quality of service (Tan 2001);

    4.4. Profile of the respondents

    Ten attributes for the freight forwarding industry were identified
    from secondary data available in the literature. The survey ques-
    tionnaires containing these factors were distributed among 155
    freight forwarding and logistics professionals who have worked
    in the UAE. People from top management, operations, finance/
    HR and marketing/customer services departments were the
    respondents who participated in this research.

    4.5. Scale development and data analysis

    A seven-point Likert scale was used, as an interval scale is neces-
    sary for factor analysis. The questionnaire was divided into two

    Figure 2. the research methodology.

    620 A. BHATTACHARYA AND D. A. DAVID

    impacting the decisions of freight forwarders in the UAE today.
    The data were analysed using SPSS v.22.

    4.6. Application of relevant weights

    As this research aims to develop deliverables for a specific organ-
    isation, it is important that every result should be aligned with
    the target firm’s vision, mission and objectives (Desmidt 2016).
    The firm’s current approach does not provide the weights that
    should be assigned to the identified factors. Thus, a weighted
    average approach was applied to the results of the second ques-
    tionnaire, which was administered to the same set of respond-
    ents. The intention was to analyse and identify which of the
    above factors should be given greater priority as compared to
    the others illustrated in the process mapping diagram (Figure 3).

    • Quality of data (Schönsleben 2004);
    • Resource utilisation (Chan and Qi 2003);
    • Efficiency of SOP (Neely and Gregory 1995);
    • Flexibility (Beamon 1999);
    • Transparency (Chan and Qi 2003);
    • Innovativeness (Chan and Qi 2003);
    • Consistency of service (Tan 2001); and
    • On-time delivery (Schönsleben 2004).

    These factors are the inputs to the factor analysis, for which
    they were re-named: cst, servqual, servdata, util, eff_of_sop,
    flex, transparency, innovation, constncy, and on_time
    respectively.

    The collected data were analysed using descriptive statistics,
    reliability analysis, and factor analysis to identify the key factors

    Figure 3. Process mapping with cycle time and steps for the ocean freight exports department.

    PRODUCTION PLANNING & CONTROL 621

    4.10. Measurement of service quality

    Perceived service quality includes the quality of data, quality of
    service and the consistency or reliability of the service offered.
    The firm uses a tool, known as ‘Events’, which measures the data
    quality, data consistency and data reliability. Quality scores for
    the benchmarking tool have to incorporate additional data, such
    as each department’s inclination towards assigning additional
    processes to maintain reliability in the sent data. The integration
    of these data along with the data received from the ‘Events’ tool
    assists the assessment of each department’s inclination towards
    quality maintenance during the study period.

    Once the methodology was finalised and established, data
    were collated from the firm and the obtained results were
    analysed. This was undertaken to assess the operational per-
    formance of the departments, based on the relevant factors
    impacting the freight forwarding industry, which would assist
    in developing the benchmarking tool and suggest future oper-
    ational strategies.

  • 5. Results and analysis
  • 5.1. Reliability analysis

    Factor analysis is a widely utilised statistical technique (Beavers
    et al. 2013). The technique continually refines and compares
    solutions through a cyclical process until the most meaningful
    solution is reached (Tabachnick and Fidell 2001). Factor analy-
    sis was used in this research to reduce the number of variables,
    establish underlying relationships between the measured varia-
    bles and constructs, and provide construct reliability and valid-
    ity. This was done using the Kaiser–Meyer–Olkin (KMO) test and
    Bartlett’s test (Table 3). These tests measure the strength of rela-
    tionships among the variables. In the KMO test, an α value of 0.5
    and above indicates a good reliability for the scale (Cerny and
    Kaiser 1977; Kaiser 1974). The KMO test result, α = 0.849, indicates
    that the scale has good reliability. This confirms that the sample
    is adequate for the study. The Bartlett’s test confirmed that the
    test of sphericity is significant (0.000), i.e. the significance level is
    small enough to reject the null hypothesis. This means that the
    correlation matrix (Table 4) is not an identity matrix.

    It is observed that the cost, service quality, service data, utility,
    efficiency of SOP, flexibility, transparency, innovation, consistency
    and on-time delivery variables are highly correlated amongst
    themselves. The correlations across cost and service quality, cost
    and service data, cost and efficiency of SOP, cost and transpar-
    ency, cost and innovation, cost and consistency and cost and
    on-time delivery is comparatively small.

    4.7. Application of relevant sub-weights

    The pool of respondents – comprising employees, management
    and external stakeholders – were asked to report their priorities.
    Each of them responded with respect to their individual priori-
    ties. An addendum to the second question was thus added only
    for the firm’s UAE top management, who were asked the follow-
    ing question: ‘Which of the above respondents are to be given
    higher priority?’. This process aimed to assign priorities to each
    respondent and thus prioritise consistently with the top man-
    agements’ perspectives and, hence, fulfil the firm’s vision.

    4.8. Measurement of operational costs

    To develop the benchmarking tool, live data from the produc-
    tion environment was taken with regard to the above factors
    and integrated with the designated weights to assess the actual
    performance of the studied departments. It is relatively easier
    to measure the rolling cost of operations for each of the stud-
    ied departments as each quarter’s financial summary is metic-
    ulously maintained by the finance department. These costs
    include all the variable costs for quarter 3 of 2015, which range
    from staff salaries to machine maintenance, even down to cap-
    turing the money spent on stationery.

    4.9. Measurement of processes’ efficiency

    Most organisations today are compelled to measure their finan-
    cial performance every quarter; some even move beyond this by
    building tools to measure conformity with service-level agree-
    ments (SLAs) and efficiency. However, very few organisations
    measure the efficiency of their defined SOPs. Understandably,
    the measurement of SOPs is an arduous and time-consuming
    undertaking. The measurement of the efficiency of SOPs, ser-
    vice consistency and time of delivery are crucial for internal
    benchmarking.

    Therefore, each of the department’s operations was measured
    and timed. This necessitated measurement of the cycle time in
    terms of the time taken to process one standard package or con-
    tainer. This is reflected in the process mapping diagrams for the
    ocean (Figure 3) and air freight exports and imports departments
    (Figures A1–A3).

    Table 3. KMo test and Bartlett’s test for sample adequacy.

    Kaiser–Meyer–olkin measure of sampling adequacy 0.849
    Bartlett’s test of sphericity approx. χ2 1137.903

    df 45
    Sig. 0.000

    Table 4. correlation matrix table.

    cst servqual servdata util eff_of_sop flex transparency innovation constncy on_time
    cst 1.000 0.268 0.288 0.502 0.211 0.341 0.285 0.282 0.296 0.262
    servqual 0.268 1.000 0.791 0.252 0.278 0.446 0.377 0.507 0.764 0.354
    servdata 0.288 0.791 1.000 0.401 0.364 0.468 0.465 0.502 0.750 0.417
    util 0.502 0.252 0.401 1.000 0.448 0.465 0.394 0.378 0.279 0.456
    eff_of_sop 0.211 0.278 0.364 0.448 1.000 0.753 0.755 0.613 0.206 0.818
    flex 0.341 0.446 0.468 0.465 0.753 1.000 0.813 0.561 0.399 0.831
    transparency 0.285 0.377 0.465 0.394 0.755 0.813 1.000 0.616 0.341 0.836
    innovation 0.282 0.507 0.502 0.378 0.613 0.561 0.616 1.000 0.416 0.510
    constncy 0.296 0.764 0.750 0.279 0.206 0.399 0.341 0.416 1.000 0.306
    on_time 0.262 0.354 0.417 0.456 0.818 0.831 0.836 0.510 0.306 1.000

    622 A. BHATTACHARYA AND D. A. DAVID

    findings of Mundfrom, Shaw, and Ke (2005). As observed from
    Table 6, three factors (i.e. components) can be extracted from
    the data where all the factor loadings that permit assignment of
    an item to a specific factor exceed 0.291.

    The first factor includes two items, viz. efficiency of SOP and
    on-time delivery, and explains 37.51% of the variance. This fac-
    tor could be termed ‘efficiency of processes’. The second factor,
    termed ‘perceived quality’, encompasses quality of service, quality
    of data and consistency, and explains 27.2% of the variance. The
    third factor, termed ‘cost effectiveness’, includes cost and resource
    utilisation, and explains 15.57% of the variance. These three fac-
    tors together explain 80.30% of the variance (Table 7). It can be
    seen that, starting from factor 4 onwards, the factors have an
    eigenvalue of less than 1; therefore, only first three factors were
    retained for further analysis. Through the aforementioned anal-
    ysis the three factors broadly realised comprise:

    • efficiency of processes;
    • perceived quality; and
    • cost effectiveness.

    5.3. Application of weights

    This section provides insight into the parameters on which
    the performance of each of the defined departments could be
    measured. Though the parameters are rudimentary, they define
    the core premise of the workings of the logistics industry today.
    Each of the parameters identified are conflicting in nature.
    Therefore, assignment of equal weightage to all of these param-
    eters would be an incorrect approach. In developing the internal
    benchmarking tool for the firm, its vision, objectives and mis-
    sion must be considered by attributing appropriate weight to
    each factor.

    The administration of the second questionnaire revealed the
    propensities of each department towards each of the factors
    and sub-factors (Table 8). Figures reveal the firm’s upper man-
    agement’s inclination towards the priority to be given to each of
    the respondents, and the propensity of external stakeholders and
    the firm’s operations department, marketing/customer services/
    sales department, HR/finance department and top management,
    respectively, towards the factors. With the factors and weights
    thus identified, it is possible to measure the actual parameters
    considering the management’s priorities. The results are detailed
    in Tables 8 and 9.

    The table of communalities (Table 5) indicates how much of
    the variance in the variables is accounted for by the extracted fac-
    tors. The ‘Extraction’ value is the proportion of variance that each
    variable has in common with other variables. For example, it is
    revealed that 86.7% of the variance in ‘service quality’ is accounted
    for, while 57.7% of the variance in ‘innovation’ is accounted for. A
    communality value of more than 0.5 (Beavers et al. 2013; Costello
    and Osborne 2005) is considered necessary for further analysis.
    Therefore, all of the variables can be analysed further.

    5.2. Exploratory factor analysis

    Exploratory factor analysis is used to determine the correlation
    among different variables. This analysis focuses on grouping the
    variables based on strong correlations (Levine 2015). In total, a
    useable sample size of 155 questionnaires each containing 10
    factors suggests that the study has exceeded the minimum
    requirement for case-to-item ratio. This is consistent with the

    Table 5. communalities.

    note: Extraction method: Principal component analysis.

    Initial Extraction
    cst 1.000 0.813
    servqual 1.000 0.867
    servdata 1.000 0.833
    util 1.000 0.726
    eff_of_sop 1.000 0.848
    flex 1.000 0.825
    transparency 1.000 0.843
    innovation 1.000 0.577
    constncy 1.000 0.833
    on_time 1.000 0.864

    Table 6. component scores and coefficient matrix.

    notes: Extraction method: Principal component analysis. rotation method:
    Varimax with Kaiser normalisation.

    Table 7. total variance table.

    PRODUCTION PLANNING & CONTROL 623

    the importance of this factor, it has already implemented soft-
    ware for measuring the quality of data, data availability and con-
    sistency. Aside from company-specific sensitive information, the
    top-level management allowed extraction of the events scores
    for each department. The scores for the studied period are illus-
    trated in Table 11.

    5.6. Actual performance measurement of cost
    effectiveness

    The third factor comprised cost and resource utilisation.
    Understandably, the firm’s top-level management was reluc-
    tant to share confidential financial information. Therefore,
    for the sake of comparison, ratios of the cumulative oper-
    ating costs were identified ( Table 12). These costs include
    everything from staff salaries to vehicle maintenance, and are
    segregated departmentally. The costs span the entire studied
    period.

    5.4. Actual performance measurement of efficiency of
    processes

    The first factor encompasses efficiency of SOP and on-time deliv-
    ery. To build the internal benchmarking tool, the individual per-
    formance of each department was measured for these factors.
    Thus, the SOPs of each department were thoroughly studied for
    a period of seven months, using the same led to identifying the
    cycle time of each department. The cycle time is the time taken
    by each department to process and ship one standard package.
    The cycle time (Table 10) of each department is found from each
    department’s process maps.

    5.5. Actual performance measurement of perceived
    quality

    The second factor encompasses quality of service, quality of
    data and consistency, which together comprise customer qual-
    ity perception. As the studied firm under had earlier identified

    Table 8. Factor priority matrix table.

    Top management
    priority

    (%)

    Efficiency of processes Perceived quality Cost effectiveness

    Efficiency of
    SOP (%)

    Maintenance of
    low cycle times

    (%)

    Maintenance of
    good quality of

    data (%)

    Maintenance in
    consistency in

    service delivery
    (%)

    Maintenance
    of lower cost of
    operations (%)

    Efficient use of
    manpower (%)

    25 External stake-
    holders

    16 10 23 19 19 13

    25 operations
    department

    17 11 24 16 20 12

    9 Hr/Finance
    department

    14 12 25 17 20 12

    29 top Management 15 9 21 20 23 12
    12 Marketing/ cus-

    tomer services
    14 12 24 16 20 14

    100 total weightage

    Table 9. application of weights to factors table.

    Table 10. departmental cycle time.

    Department

    Time spent on
    inbound communi-

    cation

    Time spent on
    recording and

    sorting

    Time spent on
    outbound commu-

    nication
    Time spent on new
    document creation

    Total cycle time
    (min/file)

    Percentage contri-
    bution

    ocean Export 35 min/file 64.2 min/file 43 min/file 33 min/file 175.2 0.2916
    ocean import 23 min/file 52 min/file 40 min/file 24 min/file 139 0.2314
    air Export 22 min/file 55.5 min/file 42 min/file 33 min/file 152.5 0.2539
    air import 23 min/file 51.5 min/file 36 min/file 24 min/file 134.5 0.2239

    624 A. BHATTACHARYA AND D. A. DAVID

  • 6. Discussion
  • The operational performance measurement results are illus-
    trated in Table 14. From Table 14, it is interpreted that ocean
    exports is the firm’s best-performing department; it there-
    fore becomes the benchmark for all of the other departments.
    Overall, it is concluded that the firm’s exports sub-division is per-
    forming relatively well compared to the imports sub-division.
    On further analysis of the observed data, it was concluded that
    the exports departments have significantly higher scores due to
    the following reasons:

    • consistent maintenance of high data quality scores, and
    • operating under significantly lower costs compared to the

    imports departments.

    As quality and efficiency in utilising finances have been given
    higher weightage in the internal benchmarking tool, viz. 40.97%
    and 33.11%, respectively, the results are skewed towards them.
    Figure 4(a) indicates that the imports departments’ SOP efficiency
    is significantly better than that of the exports departments. The
    exact figures in terms of dollar values could not be provided
    in this article to protect the firm’s confidentiality. However, the
    weighted the average ratios of each department’s costs provide a
    representative comparison of the spending of each of the studied
    departments. Figure 4(b) explores a non-weighted score compar-
    ison of the factors for each department, which does not consider
    the benchmarking tool. A close comparison of Figure 4(a) and (b)
    reveals that inclusion of the strategic priorities of the firm’s vision,
    objectives, and mission results in targeting different operational
    performance measures in Figure 4(a), intended to benefit the
    firm’s strategic goals.

    6.1. Practical implications

    The implementation of the internal benchmarking tool to
    enhance the operational performance of this worldwide freight
    forwarding giant explores a number of practical implications
    in regard to operational strategies. These contribute to the five
    main pillars of the studied global logistics firm: internal coordi-
    nation, use of technology in the departments, resource alloca-
    tion, external coordination and communication and software
    upgradation.

    (a) Internal co-ordination:
    The results reveal that the air exports department scores

    excellent points as their SOPs are very efficient. They have excel-
    lent external collaboration with their suppliers, with better tools
    for data processing, such as the M2 text generator used by the
    air freight customs division. This tool significantly reduces the
    amount of time spent on data entry tasks. However, this knowhow
    is not shared across the organisation. If this tool were introduced
    in the ocean freight division, it would significantly improve that
    division’s SOPs. The failure to share process improvements across

    5.7. The internal benchmarking tool

    All the above findings were carefully selected and analysed to
    realise the third objective: formulating the actual performance
    measurement of each of the departments. The observed data
    collected through all of the above techniques is consolidated
    below.

    The first observation is that the cycle time is the inverse of the
    studied factor, i.e. efficiency of processes (Table 13). Thus, the
    higher the cycle time value, the less efficient is the department’s
    SOP. Similarly, cost and cost effectiveness are opposites, in the
    sense that if the conserved costs for the department are high,
    then it is not efficient in using its resources appropriately. Hence,
    the said factors have been inverted and the normalised values
    are found in Table 13.

    The actual internal benchmarking performance of the firm’s
    operations is not only based on observed values but also on the
    parameters set by the freight forwarders. Relevant weights were
    assigned with respect to the top-level management’s priority
    over the rest of the stakeholders. The weights are highlighted in
    blue in Table 9. These weights are integrated with the normalised
    performance measures obtained from Table 13, resulting in the
    operational performance measurement through internal bench-
    marking (Table 14).

    Table 11. Quality (events scores).

    Depart-
    ment

    June 2015
    (%)

    July 2015
    (%)

    August
    2015 (%)

    Cumula-
    tive Score

    (%)

    Per-
    centage

    Contribu-
    tion

    ocean
    Export

    99.93 99.73 99.19 99.94 0.2529

    ocean
    import

    99.94 98.47 99.12 99.17 0.2509

    air Export 99.13 99.35 96.43 98.30 0.2488
    air import 97.32 97.43 98.43 97.72 0.2473

    Table 12. the firm’s observed cost scores.

    Department Ratio of cumulative operating costs
    ocean Export 0.1137
    ocean import 0.3045
    air Export 0.1706
    air import 0.4112

    Table 13. observed scores for the logistics firm’s operations.

    Department Cycle time Perceived quality Cost
    ocean Export 0.316681072 0.252929416 0.113714
    ocean import 0.240276577 0.25098069 0.304539
    air Export 0.266724287 0.248778883 0.170571
    air import 0.176318064 0.247311012 0.411176

    Table 14. operational performance through the internal benchmarking tool.

    PRODUCTION PLANNING & CONTROL 625

    demand is seasonal and the number of new shipments is higher
    than the air freight, a pool-based resource allocation structure
    gives far more efficient results, especially as it ensures that all the
    employees have practical experience regarding every job. The
    number of idle employees is significantly smaller in the ocean
    freight compared to air freight division.

    (d) External coordination/communication:
    There are several variations in export versus import processes

    due to differences in their customs and process requirements.
    The major difference between ocean and air freight operations
    lies in the viable urgency from customers in the processing of air
    shipments. Hence, the customer’s requirements, the documents
    and the material often arrive only a few hours before, or often just
    in time for, departure. This fact has shaped the firm’s air freight
    division to make its operations more agile compared to its ocean
    operations. For example, the ocean import department employs a
    pigeonhole for efficient sorting of the shipments, whereas in the
    air import department, a dedicated employee sorts and assigns
    the jobs instantaneously.

    Several other approaches to shorten the throughput time
    are employed in air freight as compared to ocean freight due
    to the aforementioned need for rapid turnaround. High supplier
    integration is another example. Through collaboration with most
    of its carriers, the air freight departments can now book airline
    tickets through their internal enterprise resource planning (ERP)
    tool, whereas the ocean freight departments must book through
    the shipping liner websites. This means that they do not have to
    wait a day to print the booking confirmation, thereby requiring
    less manpower from both the firm and the airliner. This software
    integration also means that the firm’s air exports department can
    print the original airway bill on their own printers, whereas the
    ocean exports department must spend hours of manpower and
    incur costs by sending a runner every day to the carrier office to
    collect the original ocean master bill of lading (MBL).

    (e) Software Upgradation:
    While studying the internal SOPs of each department, the bot-

    tleneck processes were identified as steps 11 and 12: in essence,
    every department spent considerable time on cost booking and
    invoicing. Although these processes are essential to daily oper-
    ations, the software interfaces are not user-friendly. Therefore,
    there is a scope of significant improvement of SOP efficiency with
    even module-specific upgrades focusing on easing the entry of
    data into the database.

    the departments accounts for a huge opportunity loss. There are
    several communication gaps within and between the studied
    departments.

    (b) Technology:
    During the process mapping stage, it was noted that the

    worldwide freight forwarding giant employs a multi-domestic
    approach, especially in terms of information gathering and stor-
    age. Each of their local offices has an individual set of databases.
    Information between the firm’s regional offices is seldom shared.
    For example, if there is a shipment between the firm’s regional
    offices based in Dubai and Italy, it is triggered by the Italy office.
    The possibility of the shipper/consignee information being stored
    in the Italy database is quite high, as the shipment is triggered
    from there. However, the sharing of this information is limited
    since the local databases are not completely integrated. The
    firm’s Dubai office would have to re-create the shipper/consignee
    information by gathering and entering all the details about the
    Italian shipper/consignee in their local database. This activity is
    time-consuming, especially as the firm’s operations in Dubai do
    not have the authority to create/update any user in the database.

    (c) Resource allocation:
    The firm’s multi-domestic strategy dictates that the current

    resource allocation structure is substantially influenced by exter-
    nal demand patterns, in terms of the number and types of con-
    tracts won by the firm’s sales teams for that fiscal year. Demand
    patterns for ocean freight generally consist of few shipments to
    varied destinations, and the number of new customers (shipper
    and consignees) are significantly higher than for air freight, for
    which the bulk of the shipment orders come in the form of sev-
    eral long-term contracts. Hence, the operational department’s
    job allocation structure for each of these departments has been
    formulated to ensure that each of the departments performs
    highly on local responsiveness, in tandem with the multi-do-
    mestic strategy.

    The air freight departments have arranged for their employees
    to service specific clients, resulting in client service with greater
    efficiency, lower throughput times and flexibility. The service is
    less formalised as compared with other departments as the num-
    ber of steps needed to process these shipments is significantly
    reduced in terms of complexity and time.

    The complexity in handling an ocean shipment is far greater in
    comparison with air freight due to the higher levels of standard-
    isation in the current pool-based resource allocation system. As

    (a) Score comparison obtained from the (b) Non-weighted score comparison
    internal benchmarking tool

    0

    0.05

    0.1

    0.15

    Ocean
    Export

    Ocean
    Import

    Air Export Air Import

    Efficiency of processes Perceived quality. Cost effectiveness

    0
    0.1
    0.2
    0.3
    0.4

    Ocean
    Export
    Ocean
    Import
    Air Export Air Import
    Efficiency of processes Perceived quality. Cost effectiveness

    Figure 4. Score comparison with and without internal benchmarking tool.

    626 A. BHATTACHARYA AND D. A. DAVID

    assess, measure and improve operational performance of the
    departments in a global logistics firm. Several knowledge gaps
    are identified from a critical examination of the literature. The
    four research questions enumerated in Section 1 have been
    answered through the outcomes of this pragmatic research. The
    outcomes of this research, through an in-depth action research
    and a series of statistical tests, enable the global logistics firm
    to form a deeper understanding of their own internal processes
    and metrics and contribute to better operational performance.
    The outcomes derived from the internal benchmarking tool
    provide the ‘best practice’ which forms an intermediate step
    towards external benchmarking. The implementation of the
    internal benchmarking tool explores several operational and
    strategic recommendations for the studied global logistics firm
    to achieve better operational performance. Further, several
    theoretical implications are derived to improve the operational
    performance of the logistics firm. It is found that the firm’s mul-
    ti-domestic and localised strategies have a major impact on the
    factors influencing the performance of its freight forwarding
    business. The research outcomes facilitate investigating the cur-
    rent business strategies, the SOPs and the scope of improving
    those.

    The main purpose of developing the internal benchmarking
    tool was not to discover the best-performing department among
    the four studied but rather to find the reasons why it is perform-
    ing better than the others and, simultaneously, to examine if its
    process improvements could be disseminated across the firm’s
    various other departments. The lessons of this study’s internal
    benchmark are clear. The global logistics firm’s exports depart-
    ments generally fared better than its imports departments due
    to the following reasons. One of the main reasons for the lower
    costs and higher perceived quality of the exports departments is
    attributable to the employees. The number of employees in the
    exports departments, especially ocean exports, is far lower than
    the employee number in the imports departments, resulting in
    lower personnel costs. The export departments’ employees have
    been working in the firm for more than seven years and they are
    solely responsible for the excellent quality scores and increased
    inter-departmental communication. This implies that a smaller
    team of more experienced employees is preferable to the import
    departments’ strategy of engaging a high number of less expe-
    rienced employees.

    Although the imports departments were not identified as the
    benchmark, they did achieve higher scores regarding efficiency
    of processes in comparison with the exports departments. The
    SOP for the import departments, especially air imports, has been
    constantly updated by the firm over time to ensure fulfilment of
    large incoming orders. Consequently, there have been dozens
    of software upgradations to the existing systems, with the sole
    purpose of integrating them with those of the major suppliers,
    including Emirates, Etihad and other carriers. This implies that
    further improvement of SOPs could be achieved though further
    software integration with the major suppliers, as this would save
    time in both co-ordination and external communication. Another
    interesting observation is that only the air imports department
    actually owns a fleet of trucks. This increases the efficiency of the
    internal processes and greatly helps to reduce the time spent on
    external communication, compared to the other departments
    that continue to rely on external haulers to transport packages

    6.2. Theoretical implications for logistics industry

    Through implementation of the internal benchmarking tool
    the following set of theoretical implications are observed to
    improve operational performance in a logistics firm:

    • An improved means of internal communication and kno-
    whow should be consistently maintained, not only within
    the logistics firm’s division but also across all of its offices
    globally. There should be a strategic shift towards a trans-
    national movement from the currently followed multi-do-
    mestic strategy. Substantial emphasis should be focused
    on internal and external collaboration to improve opera-
    tional performance.

    • If the firm employs a transnational strategy, the time spent
    and data capacity required to store duplicate information
    could be eliminated, as a single global database is able to
    store all of the firm’s records.

    • The demand patterns for ocean and air freight departments
    are substantially seasonal. Therefore, it is recommended that
    the firm should employ a mix of multi-domestic and local-
    ised strategies for job allocation, leading to an improved
    operational performance. As the numbers and sizes of ship-
    ments vary often, emphasis should be placed upon contin-
    uous improvement, as envisaged in Coulter, Baschung, and
    Bititci (2000) and MacKerron, Masson, and McGlynn (2003),
    in terms of the existing job allocation method employed.

    • The acquired wisdom from air freight operations regard-
    ing external coordination/communication can be imple-
    mented within ocean freight. High supplier collaboration
    and many other benefits would also facilitate shorter pro-
    cessing times, thus increasing also the overall operational
    efficiency and performance of the ocean departments.

    • An upgrade of the software can facilitate lowering com-
    munication barriers within and across the organisation,
    thereby improving operational performance.

    The ‘best practice’ derived from internal benchmarking is an
    intermediate step towards external benchmarking. These best
    practices can be transferred to other departments of the firm.
    Therefore, the benchmarking tool enables departments to inte-
    grate to some extent by sharing the operations processes of com-
    mon strategies. The firm’s multi-domestic strategy, coupled with
    its local strategies, strengthens its operations in terms of respon-
    siveness. Thus, an appropriate performance measurement seeks
    to thoroughly investigate the firm’s operations through process
    mapping, which in turn facilitates assessing the performances of
    disparate functional entities. Consideration of both the tangible
    and intangible measures benefits the firm in assessing the current
    operational situation. This is consistent with the study of Karia and
    Wong (2013). The firm’s strategic priorities must be integrated
    with its operational performance to ascertain the effective perfor-
    mance of the firm. This is consistent with those reported in earlier
    studies on benchmarking and performance (Coulter, Baschung,
    and Bititci 2000; Meybodi 2009).

  • 7. Conclusions
  • This article reports a paradigm shift by designing and imple-
    menting a novel and holistic internal benchmarking tool to

    PRODUCTION PLANNING & CONTROL 627

  • References
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    the air imports department increases by the addition of vehicle
    maintenance and drivers’ payroll expenses. The firm has to decide
    whether this trade-off justifies the required costs.

    7.1. Scope for future research

    The internal benchmarking tool can facilitate careful examina-
    tion to identify any scope to reduce waste (Tseng et al. 2014)
    from operational processes. This will lead to achieving lean
    operations. Adequate thrust can be provided to innovation
    capabilities of the firm (Yang 2012), which is currently a weak-
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    area provides significant scope for further research through the
    internal benchmarking tool.

  • Acknowledgements
  • The authors sincerely convey thanks to the three anonymous reviewers for
    their constructive comments. The authors also acknowledge the assistance
    provided by the executives of the anonymous German global logistic firm
    based in Dubai, UAE, who had provided support to carry out the work.

  • Disclosure statement
  • No potential conflict of interest was reported by the authors.

  • Notes on contributors
  • Arijit Bhattacharya is working as a senior lecturer in
    Operations and Supply Chain Management at Norwich
    Business School of the University of East Anglia. He
    worked at the University of Dubai, Brunel University
    London, Dublin City University and Patent Office, India.
    His research interests are in sustainable operations and
    supply chain management. Till date, he has published
    more than 70 articles in prominent international journals,
    refereed conferences and book chapters. He guest edited

    special issues of prominent journals. Bhattacharya is a reviewer of many
    prominent international journals. He is associated with refereed interna-
    tional conferences as a programme committee member.

    Dhyan Albert David is currently working as a materials
    manager at Hilti META, Dubai. He is responsible for power
    tool accessories, tool inserts and diamond tools business
    units. He is also responsible for measuring equipment for
    marketing organisations in Qatar and Bahrain. He did his
    MBA majoring operations and logistics management
    from Dubai Business School of the University of Dubai
    and T.A. Pai Management Institute, India. His undergrad-
    uate degree was in electronics and communication engi-

    neering from St Joseph Engineering College, Mangalore, India.

    ORCID
    Arijit Bhattacharya   http://orcid.org/0000-0001-5698-297X

    http://orcid.org

    http://orcid.org/0000-0001-5698-297X

    628 A. BHATTACHARYA AND D. A. DAVID

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    PRODUCTION PLANNING & CONTROL 629

    Appendix

    Figure A1. Process mapping with cycle time and steps for the ocean freight imports department.

    630 A. BHATTACHARYA AND D. A. DAVID

    Figure A2. Process mapping with cycle time and steps for the air freight exports department.

    PRODUCTION PLANNING & CONTROL 631

    Figure A3. Process mapping with cycle time and steps for the air freight imports department.

    • Abstract
    • 1. Introduction
      2. Theoretical background
      2.1. Internal benchmarking
      2.2. Performance measures for the logistics industry
      3. Operations of the target global logistics firm
      3.1. The ocean freight division
      3.2. The air freight division
      3.3. Service scheduling approach
      4. Materials and method
      4.1. Instrument development
      4.2. Data collection procedure
      4.3. Sample criteria and design
      4.4. Profile of the respondents
      4.5. Scale development and data analysis
      4.6. Application of relevant weights
      4.7. Application of relevant sub-weights
      4.8. Measurement of operational costs
      4.9. Measurement of processes’ efficiency
      4.10. Measurement of service quality
      5. Results and analysis
      5.1. Reliability analysis
      5.2. Exploratory factor analysis
      5.3. Application of weights
      5.4. Actual performance measurement of efficiency of processes
      5.5. Actual performance measurement of perceived quality
      5.6. Actual performance measurement of cost effectiveness
      5.7. The internal benchmarking tool
      6. Discussion
      6.1. Practical implications
      6.2. Theoretical implications for logistics industry
      7. Conclusions
      7.1. Scope for future research
      Acknowledgements
      Disclosure statement
      Notes on contributors
      References

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