BA 370

Case: Paradigm Shift Part

2

(Social Media Strategy)

Case Prompt:

Dec

ide where and when to run a video ad on social media to target future Paradigm Shift interns.

Team #:

Team Name:

Section:

Part

1

: Video Ad Social Media Strategy

List the following strategy elements for your video ad.

Platforms

On which social media platform(s) would you like to run the commercial (and any specifics on where the ad appears within the platform). Why?

Time

of Year

When should your ad run during the year? Why?

Indicate when you when you would run the ads on the calendar on Part 2.

Time of Day/Week

What days and time of day should your ad run? Why?

Indicate when you would run the ads on the weekly calendar on Part

3

.

Ad Targeting Options

Look at the page titled “ALL OF FACEBOOK’S AD TARGETING OPTIONS.” Assume these options are available on your platform. List at least three options you would choose to effectively target your buyer persona. Explain.

Part 2: Annual Calendar

Highlight / Shade /

Mar

k the times of year to run the ad

Mon

th

Sun

Tue

Wed

Thu

Fri

Sat

Jan

1

4

1

5

1

6

1

7

1

8

1

9

20

2

1

2

2

2

3

24

2

5

2

6

2

7

28

2

9

30

31

Feb

4

8

10

11

12

13

1

5

18

20

25

28

SPRING BREAK

10

11

25

Apr

8

15

22

May

June

July

Aug

Sept

Oct

Nov

Part 3: Weekly Calendar

Highlight / Shade / Mark the times throughout the day and week that you would like to run your ad.

Make any notes to clarify your strategy.

Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Notes

1

2am

1am

3am

4am

5am

6am

7am

9am

10am

11am

1

2pm

1pm

3pm

4pm

5pm

6pm

7pm

8pm

9pm

10pm

11pm

NOTES