Assignment Due 4/25 5 Page APA & Power Point
Please find attached document for instruction
New idea
Name: Virtual Valet
Virtual valet is a portable parking garage vending machine such as caravan but its portable. The garage will travel with big events such as concerts, fairs, festivals, inaugurations and so on. The purpose of virtual valet is to maximize parking space, decrease theft, make valet 10 time easier, faster and convenient.
How does it work
Customer will reserve their parking spot with an app. Once the customer arrives to their destination, they will drive their car up to the virtual valet (vending machine) and treat it as if they are going into a car wash. They will leave their car in neutral and hand their keys to the worker. Customer either have a chose to walk or use our transportation service to get from the parking area to their events. Once their event is done the customer can order their car to be ready from the app. Once they get back to the parking area the app will show exactly where their car is located and then they can be on their way.
Write 5 pages minimum in APA format on Marketing.
Also do a PowerPoint APA format
Examples
· Billboard
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SuperBowl
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Youtube
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There are a few pricing example and research below.
Billboard
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Format |
Rate |
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Bulletin (Large Billboard) |
Range of $1,500 – $30,000 per location per 4 week period |
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Poster (Medium Billboard) |
Range of $750 – $2,000 per location per 4 week period |
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Junior Poster (Small Billboard) |
Range of $300 – $750 per location per 4 week period |
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Digital/Video/LED Bulletin (Large Digital Billboard) |
Range of $3,500 – $25,000 per location per 4 week period for an ~8 second spot in a loop of ~64 seconds |
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Wallscape |
Range of $10,000 – $50,000 per location per 4 week period |
Range of rates depends on timing, duration and market.
Minimum Purchase:
Minimum purchase requirement is
$5,000
per market or higher (depending on market), which may be spread over displays and periods. May be reduced in certain cases.
Discounts:
Government and nonprofit organizations are eligible for a discount on billboard advertising rates.
https://www.bluelinemedia.com/billboard-advertising
Orlando, FL Billboard Advertising Rates
(Estimated per location per 4 weeks.)
|
$4,000 |
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Digital Bulletin (Large Digital Billboard) |
$5,000 |
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$1,450 |
|
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Digital Poster (Medium Digital Billboard) |
$2,450 |
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Est. Impressions/Views |
|
Range of 20,000 to 50,000 per location per day. |
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Range of 10,000 to 20,000 per location per day. |
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Range of 8,000 to 12,000 per location per day |
|
Range of 35,000 to 65,000 per location per day. |
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Range of 50,000 to 100,000 per location per day. |
SuperBowl
2020: Super Bowl LIV
• Cost of a 30 second spot
$5,600,000
Last year’s event drew in 102.1 million viewers through TV or online streaming
Youtube
First and foremost, it’s important to note when you have to pay for your ad. If someone watches the entirety of your ad or clicks on your ad, you will be charged for that action. Whether you pay for views or clicks is dependent upon the type of ad you create.
YouTube
video ads can cost anywhere from $0.10 to $0.30 per click.
This isn’t a standard cost every time, but it is the typical rate that businesses experience when they invest in YouTube advertisements. This cost will vary depending upon the video quality, your target audience, and your campaign goals.
Advertising on YouTube offers several advantages, which these statistics demonstrate:
·
YouTube reaches almost one-third of the Internet
·
Mobile ads on YouTube are 84% more likely than TV ads to hold a user’s attention
·
90% of American Internet users (between the ages of 18-44) use YouTube
·
68% of YouTube users watch videos to help them make purchase decisions
When you advertise on YouTube, you gain instant access to a massive audience. This audience size makes it easier for you to reach your target audience via
YouTube’s targeting options
. In comparison, advertising on a smaller platform limits your access to valuable audience members.
The targeting options available via YouTube advertising allow you to create relevant ads for users too. That’s why YouTube ads perform better than traditional advertising mediums, like TV. Even better, you can use targeting to reach users at the perfect moment, like when they’re researching a purchase.
Social Media
| Social Media Advertising Costs | ||
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Social Media Platform |
Minimum Ad Budget |
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|
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$1 per day for impressions $5 per day for clicks, likes, or views $40 per day for app installs or offer claims |
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| YouTube |
$10 per day |
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$2 per click $10 per day |
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No minimum |
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$2.00 for impressions $0.10 for clicks |