Assignment 2: Situation Analysis

 

1. Assignment 2: Situation Analysis
   In this assignment, you will create an original Situation Analysis for one of four companies/brands. Each of the four companies you will choose from has been through numerous changes in recent years.
   Instructions

   Download the Assignment 2: Situation Analysis Template [DOCX] to your computer and Save As using the following identifier: LastName_FirstName_Week10_Assignment.
    
   Select one company/brand from the four choices below:

   Mini Cooper

   Clever solutions with iconic design encourage a life full of meaningful experiences. MINI unlocks the city, catering to your individual needs.
   MINI is straightforward, sincere and authentic. MINI blends creativity with cleverness, offering an open platform for people, design and a vibrant urban life. MINI’s spirited attitude to life inspires people.
    

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   Samsung

   “Inspire the World, Create the Future.”
   The Vision 2020 is at the core of our commitment to create a better world full of richer digital experiences, through innovative technology and products. The goal of the vision is to become a beloved brand, an innovative company, and an admired company. For this, we dedicate our efforts to creativity and innovation, shared value with our partners, and our great people. We have delivered world best products and services through passion for innovation and optimal operation. We look forward to exploring new business areas such as healthcare and automotive electronics and continue our journey through history of innovation.
   Samsung Electronics will welcome new challenges and opportunities with joy.
    

   Dairy Queen

   Mission: To create positive memories for all who touch DQ.
   Vision: DQ—the world’s quick service restaurant.
    

   Axe

   Mission:

   We’ve all been there. Been told that “a real man” wouldn’t do that or to “man up.” YAWN. The fact is that over half of us have been told that “real men” have to behave a certain way. Those outdated masculinity stereotypes might have been the norm decades ago, but times have changed, bro. You do you!
   We linked up with Ditch the Label, an anti-bullying charity, to help stop bullying and shed those old expectations of masculinity once and for all. So far, we’ve supported 1,582,079 young people through some pretty tough times and we ain’t stopping there.

   Use this information as well as your own knowledge and research, to complete the Situation Analysis template. Additional research should include the use of the company’s website, the course textbook, and other online sources. Note: Do your own assessment on the business, do not go to the company website and copy their analysis.
   Submit the completed template via the Assignment 2 submission link.
   Formatting Requirements
   This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left hand menu of your course. Check with your professor for any additional instructions.
   The specific course outcome associated with this assignment is:

   Complete a situation analysis for a company.

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Assignment2
Situation Analysis

Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessment questions below. Submit the completed template in the Week 10 assignment submission link.

Name: Professor’s Name: Course Title: Date: Company/Brand Selected (Mini Cooper, Samsung, Dairy Queen, or Axe): NOTE: You will be completing an ORIGINAL Analysis on the business.

1. Customers

Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.

For example: You could include information such as whether the brand is trying to appeal to a certain social or cultural group and how customers perceive the product/brand. It’s also possible to include demographic information related to: age, educational attainment, geographic area, gender, race, employment status and/or home ownership. Additionally, you can discuss psychographic information which includes those attributes that relate to personality, values, attitudes, interests, or lifestyles of people. This area is also related to situational life stages as well as customer beliefs, and how customers want to see themselves and be perceived. Some examples of psychographic groups include video gamers, soccer moms, sports fanatics, hipsters, and single moms. Life cycle stages include: retirees, new homeowners, college students and new parents. Be aware that some products/brands may appeal to a wider customer base than others.

[Insert response-at least 5 good original sentences here)

What do the customers buy/use of value from the business?

[Insert response-at least four good sentences here]

What changes can the company/brand expect in the future? How can the company/brand better serve its customers?

(For example, you could include information about the current demand for the product/brand, and how it is changing or has changed including possible variations or modifications in the future. You may also determine/discuss if the brand/company can take advantage or has taken advantage of the changes. It’s also possible to consider and talk about whether the product/brand is a less expensive substitute, perhaps, or maybe a product/brand that is easier to use with more features.)

[Insert response-at least four good sentences here]

List 3 Opportunities you have identified in your personal assessment of the business: (Make sure you label why you call each item an opportunity):

1. [Insert response] (At least a good sentence or two addressing why you labeled this an opportunity)

2. [Insert response] (At least a good sentence or two addressing why you labeled this an opportunity)

3. [Insert response] (At least a good sentence or two addressing why you labeled this an opportunity)

List 3 Threats you have identified in your personal assessment of the business: (Make sure you label why you call each item a threat):

1. [Insert response] (At least a good sentence or two addressing why you labeled this a threat)

2. [Insert response] (At least a good sentence or two addressing why you labeled this a threat)

3. [Insert response] (At least a good sentence or two addressing why you labeled this a threat)

2. Company

This Section Discusses what the brand is currently.

List 3 Strengths you have identified in your personal assessment of the business (Make sure you label why you call each item a Strength):

1. [Insert response] (At least a good sentence or two addressing why you labeled this a strength)

2. [Insert response] (At least a good sentence or two addressing why you labeled this a strength)

3. [Insert response] (At least a good sentence or two addressing why you labeled this a strength)

List 3 Weaknesses you have identified in your personal assessment of the business: (Make sure you label why you call each item a weakness):

1. [Insert response] (At least a good sentence or two addressing why you labeled this a weakness)

2. [Insert response] (At least a good sentence or two addressing why you labeled this a weakness)

3. [Insert response] (At least a good sentence or two addressing why you labeled this a weakness)

This Section deals with what the company/brand needs to become.

How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well.

[Insert response] (At least 4 good sentences answering all questions)

3. Collaborators

Define the business partnerships.

Discuss the company/brand’s current partnerships. Create a new partnership you think may be a good for the business/brand to undertake and discuss why you suggest this partnership.

Current Partnerships and the discussion on them: [Insert response] (At least two good sentences)

Proposed NEW Partnerships and the discussion them: [Insert response] (At least two good sentences)

4. Competitors

Who are the main competitors? Label and discuss the top three competitors and why you consider them a competitor.

Competitor 1: [Insert response] (Identify Competitor and provide at least two good sentences addressing why you chose business as a leading competitor.)

Competitor 2: [Insert response] (Identify Competitor and provide at least two good sentences addressing why you chose business as a leading competitor.)

Competitor 3: [Insert response] (Identify Competitor and provide at least two good sentences addressing why you chose business as a leading competitor.)

5. Recommendations

Based upon the analysis you just completed in this worksheet, what are three (3) key recommendations that you could pass along to Management regarding the future direction of the company you selected? Discuss why you have created these strategies and why you think they should be undertaken and work for the business.

1.Recommendation #1 and the Defense/Justification of the Recommendation: [Insert response] Create a new recommendation and discuss in at least two good sentences why you created this recommendation for the business.

2. Recommendation #2 and the Defense/Justification of the Recommendation: [Insert response] Create a new recommendation and discuss in at least two good sentences why you created this recommendation for the business.

3. Recommendation #3 and the Defense/Justification of the Recommendation: [Insert response] Create a new recommendation and discuss in at least two good sentences why you created this recommendation for the business.

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MKT 100 Assignment 2 1156 (8-14-2015) Page 1 of 4