Apply: Ethical Issues Presentation

 

Assignment Content

1. Research the ethical issues that may be encountered in marketing and designing a product as well as in conducting market research.

   Prepare an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker notes or audio.

   Include the following in the presentation:

   An introduction slide
   Ethical issues businesses may face in the market research process
   Ethical issues businesses may face in setting the price and promoting the product
   Ethical issues a business may face in a global setting and how they differ from domestic concerns
   A conclusion slide
   A references/citations slide
   Must cite properly and not “paraphrase” too much!
   APA Style