advertising plan integrated marketing

• Research, develop, write and submit your advertising plan on your chosen company.
• A sample advertising plan from The Gap is attached to help guide you.

i have attached the sample plan(GAP) along with my desired plan (coca-cola). I need 10 pages of advertising plan. check attached documents for more details.

1

Coca Cola’s advertising Plan

Proposal Date: 3rd February 2022

Company Name: Coca-Cola Company

Contact Name: 1.800.GET.COKE

Address: 121 Baker Street NW, Atlanta.

City, State, Zip: Atlanta

Website:

https://us.coca-cola.com/

Marketing objectives

Objectives include exceeding the expectations of consumers, increasing customer base, particularly the percentage number per year using grander performances, growing justifiable and viable fiscal management in the corporation where customer value is generated. Staying at the front position as a market trailblazer, especially in introducing innovative products and launching successful products is also an objective.

Markets: Middle-aged individuals which includes teens and the youth. This includes male and female, especially those in colleges and campuses.

Campaign/schedule

2021

2021

Month	Year	Product/comment	price
January			2021	New Coca Cola with Coffee will be a bottled drink and it is to be situated and placed as a ready-to drink product on the market. This beverage has a cola flavor comprising of caramel, vanilla and dark blend.	$ 2 .32
June	Fresca has been refreshing consumers for almost 86 years and has been unveiled with another look while the sweet taste still remains	$ 2
December	The bright and bubbly Fanta drink that intensifies fun and one of Coca Cola’s oldest drink comes in more varieties.	$ 3.50

Larry Jackson +1404 676 5151

Account Executive phone

www.livingmagazine.net All content is intellectual property of Chansen Media Group and Living Magazine

ADVERTISING PROPOSAL
Proposal Date:

Company Name:

Contact Name:

Address:

City, State, Zip:

Website:

Marketing Objective(s)

Market(s)

Campaign/Schedule

*Rates Valid for 60 days

Account Executive Phone

CHANSEN MEDIA GROUP
6 Horizon Court | Rockwall, TX 75032 | 800.296.6020
John Lawing, EVP of Sales

MONTH YEAR PRODUCT/COMMENT PRICE

1. Proposal Date: 3rd February 2022
2. Company Name: Coca-Cola Company
3. Contact Name 1: 1.800.GET.COKE
4. City State Zip 1: Atlanta
5. MONTH 6:
6. Address: 121 Baker St NW, Atlanta, GA 30313, United States
7. Website: https://us.coca-cola.com/
8. Year 6:
9. Product Comment6:
10. Price6:
11. Marketing Objective: Objectives include exceeding the expectations of consumers, increasing customer base, particularly the percentage number per year using grander performances, growing justifiable and viable fiscal management in the corporation where customer value is generated. Staying at the front position as a market trailblazer, especially in introducing innovative products and launching successful products is also an objective.
12. Markets: Middle-aged individuals which includes teens and the youth. This includes male and female, especially those in colleges and campuses.
13. Price7:
14. Product Comment7:
15. Year 7:
16. MONTH 7:
17. Account Executive: Larry Jackson
18. Phone: +1404 676 5151
19. MONTH 1: January
20. Year 1: 2021
21. Product Comment1: New Coca Cola with Coffee will be a bottled drink and it is to be situated and placed as a ready-to drink product on the market. This beverage has a cola flavor comprising of caramel, vanilla and dark blend.
22. Price1: $ 2.32
23. MONTH 2: August
24. Year 2: 2021
25. Product Comment2: Fresca has been refreshing consumers for almost 86 years and has been unveiled with another look while the sweet taste still remains
26. Price2: $ 2
27. MONTH 3: December
28. Year 3: 2021
29. Product Comment3: The bright and bubbly Fanta drink that intensifies fun and one of Coca Cola’s oldest drink comes in more varieties.
30. Price3: $3.50
31. MONTH 4:
32. Year 4:
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34. Price4:
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58. Price12:

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