DQ 5

Please review the Discussion Board grading rubric in the Course Resources. This is important information that will ensure that you earn maximum points. Your postings should be qualitative and provide substantive depth that advances the discussion. Your initial response to the prompt should be a minimum of 150 words, and a minimum of two responses to others should be posted on separate days of the week with a minimum of 75 words in length. Assertions should be supported with scholarly evidence from our classroom resources and additional research, including the appropriate use of in-text citations and a corresponding reference list.

Select one of the following to address.

• What developments in healthcare have encouraged the use of more direct marketing techniques?
• What developments in healthcare have encouraged the growth of business-to-business marketing?
• What are advantages and disadvantages of utilizing electronic media instead of print media in healthcare marketing?
• How does geographic location impact the utilization of healthcare marketing tools?