Discussion #5

• Marketers are often using the geographic information systems (GIS) technique to map target markets for market segmentation. For example, go to www.gis.com and understand the use of GIS in business and other marketing related fields. 
• Your task is going to http://www.esri.com/data/esri_data/ziptapestry and entering your ZIP code to see a demographic map about where you live or where you work. After exploring the community lifestyle and demographic information about your neighborhood, please describe competitive advantages of using GIS in market segmentation compared other traditional approaches

USE zip code: 72712

REQURIEMENTS:

-250 words !!

-2 external sources !!

-Turnitin must be attached 

Turnitin Requirements:

• For each post, your similarity score must meet a threshold of no more than 20%.
• A post with greater than 20% similarity must be revised and resubmitted to Turnitin until the 20% threshold is achieved.
• For resubmissions, it may take up to 24 hours for a new similarity score.
• It is the student’s responsibility to allow enough time for resubmission of their assignment to Turnitin if their initial report did not meet the 20% threshold.
• A post with more than 20% threshold will receive a zero.