Marketing Conference

  

MARKETING CONFERENCE You are invited to attend the American Intercontinental Brainstorming Conference, a meeting of elite entrepreneurs and marketing executives. Use this forum to discuss a NEW product or service you wish to launch. It is acceptable to create a small service-oriented business that is unique to your service area. During the class, you will develop a comprehensive strategic marketing plan. This venue provides a unique opportunity to share ideas with peers about your product/service so that it may evolve over the next few weeks. 

MAIN DISCUSSION POST: Due by Sunday The goal is to apply learned concepts and later build a strategic marketing plan for your product or service. You will not be allowed to mimic plans or ideas from larger or already “in-place” campaigns. You must think on your own two feet. 

1.     Develop a product or service upon which you would like to focus for the remainder of the class. Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. (At this point, there is NO NEED to discuss the aspects of your marketing strategy.)    This post should be 3 paragraphs in length (300 words). Since you are engaging in research, be sure to cite and reference the source(s) in APA format. 

2.     Create a 5-slide Powerpoint Show that outlines the highlights of your product/service. Add the file as an attachment to this post. Be professional and creative with your presentation. Your main discussion post must be submitted to the discussion board by Sunday. (Please do not use attachments other than the PowerPoint; answers should be pasted or typed directly to the discussion board).