3. Preparing an Effective Business Plan

See Attachments.

Business Plan

Part 1

Respond to the following three questions in a minimum of 175 words each question

1. A well-written business plan is critical to a business’ success. (175 words)

2. Explain the components of a small business plan. (175 words)

3. How does a business plan relate to business branding? (175 words)

Part 2

Brand Development Challenge

You are a new business development consultant. You are meeting with a client to discuss the importance of developing his or her brand.

Write a 1,050-word paper that outlines how you will present the topic of brand management to your client, including any charts, illustrations, or other graphics as needed to clearly state the importance of effective branding.

Describe these key branding points:

· Benefits

· Pitfalls

· Recommendations

Evaluate the benefits of brand development.

Explain how you will advise your client to develop and introduce the brand to their customers.

Cite a minimum of three sources.

Format your paper consistent with APA guidelines.

Part 3

Executive Summary

a) Complete Parts 1-2 of the Executive Summary template. (Word Doc)

b) Write a 525-word executive summary using the Executive Summary Data.

Title ABC/ 1 23 Version X

1

Executive Summary MGT/ 4 65 Version 2

4

Material

Executive Summary

Part One: Executive Summary Elements

Vision Statement for the business is:

Executive Summary Data

Complete the following template:

Executive Summary Element	Research Results
Marketing
Product/Service Idea- Describe Product/Service Characteristics
Benefits/Features
Unique Features
Limits and Liabilities
Production and Delivery or Service Execution
Suppliers
Intellectual Property/Permits
Business Location- Describe Planned Business Location
Home Based
Multiple Locations
Lease Facility – Existing Facility
Virtual
New Facility Construction- Own
New Facility Construction- Lease
Other- Specify
Additional Executive Summary Information- Specify Below

Part Two: Reflection and Observations

Answer the following questions:

1) What role did each team member provide to obtain business plan information?

2) What roadblocks did the team face when obtaining required information?

3) What lessons were learned during the week’s Learning Team assignment which can be applied during the specific phase of business start-up?

4) What is the team’s overall observations of this week’s assignment relative to the type of

information needed to develop a comprehensive business plan?

5) How does this week’s Learning Team assignment support the Learning Objectives?

References

APA-formatted citation

APA-formatted citation

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Copyright © 2016 by University of Phoenix. All rights reserved.