BZ450 Lesson 1 Exam SCORE 100 PERCENT
Colorado Sandwich, Soup and Salad is a casual dining restaurant that has been owned by Stephanie Peterson for the past 14 years. The restaurant offers a menu that is typical for casual dining restaurants and affords Stephanie a level of income that is similar to what she would earn in a
conventional
job. According to the textbook, Colorado Sandwich, Soup and Salad is an example of a(n) ________ firm.
Question options:
a)
salary-substitute
b)
entrepreneurial
c)
quality-of-life
d)
lifestyle
Question 2
5 / 5 points
Montana Sky Trails leads multiday outdoor adventure trips for private groups and corporate clients to various locations across Montana. The company was started by Justin Smith, an individual that gave up a prestigious job in banking because Montana Sky Trails better accommodates his personal lifestyle. Montana Sky Trails is an example of a(n) ________ firm.
Question options:
a)
entrepreneurial
b)
salary-substitute
c)
standard-of-living
d)
lifestyle
Question 3
5 / 5 points
The number one characteristic shared by successful entrepreneurs is:
Question options:
a)
a desire to achieve financial rewards.
b)
a passion for the business.
c)
a desire to employ other people.
d)
a desire to fulfill a lifetime dream.
Question 4
5 / 5 points
Casey Griggs is a very capable computer engineer. Recently, he noticed a problem that computer engineers have and thought of a solution to the problem that might represent an
opportunity
for a new software product. Casey’s
idea
for a new software product is an example of a ________ discovery.
Question options:
a)
chance
b)
serendipitous
c)
traditional
d)
conventional
Question 5
5 / 5 points
Which of the following statements regarding survival rates of entrepreneurial firms in the United States is correct?
Question options:
a)
As high as 50 percent after four years
b)
As high as 60 percent after four years
c)
As high as 70 percent after four years
d)
As high as 80 percent after four years
Question 6
5 / 5 points
A(n) ________ is a favorable set of circumstances that creates a need for a new product, service, or business.
Question options:
a)
idea
b)
opportunity
c)
design
d)
proposal
Question 7
5 / 5 points
A common way that gaps in the marketplace are recognized is:
Question options:
a)
by observing changing environmental trends.
b)
by recognizing problems that need to be solved.
c)
via studying industry reports.
d)
when people become frustrated because they can’t find a product or service that they need and recognize that other people feel the same way.
Question 8
5 / 5 points
An opportunity has which four essential qualities?
Question options:
a)
attractive; timely; durable; and anchored in a product, service, or business that creates or adds value for its buyer or end user
b)
practical; opportune; appropriate; and anchored in a product, service, or business that is efficient and effective
c)
realistic; striking; timely; and anchored in a product, service, or business that is timely
d)
attention-getting; attractive; timely; and anchored in a product, service, or business that creates or adds value for its buyer or end user
Question 9
5 / 5 points
Economic forces impact the opportunities available to entrepreneurs. Which of the following alternatives reflects a set of economic forces that would be of interest to entrepreneurs?
Question options:
a)
Level of disposable income, new uses of old technologies, and new laws and regulations
b)
New technologies, consumer spending patterns, and new laws
c)
Interest rates, consumer spending patterns, and level of disposable income
d)
Social and cultural trends, level of interest rates, and what people think is “in”
Question 10
5 / 5 points
Which of the following is NOT an example of a social force?
Question options:
a)
Changes in interest rates
b)
Increasing participation in social networks
c)
Increasing diversity of the workplace
d)
Aging of the population
Question 11
5 / 5 points
The three ways to identify an opportunity include:
Question options:
a)
observing trends, solving a problem, and finding gaps in the marketplace.
b)
studying industry trade journals, talking to consumers, and solving a problem.
c)
observing trends, conducting brainstorming sessions, and studying industry trade journals.
d)
observing trends, talking to consumers, and finding gaps in the marketplace.
Question 12
5 / 5 points
A(n) ________ is a favorable set of circumstances that creates the need for a new product, service, or business. A(n) ________ is a thought, an impression, or a notion.
Question options:
a)
scheme; notion
b)
opportunity; idea
c)
idea; design
d)
idea; opportunity
Question 13
5 / 5 points
In 2000, TishCirovolo realized that there were no guitars on the market made specifically for women. As a result, she started Daisy Rock Guitars, a company that makes guitars just for women. Daisy Rock Guitars are stylish and come in feminine colors, and incorporate design features that accommodate a woman’s smaller hand and build. The best way to describe how Cirovolo’s business idea was recognized is:
Question options:
a)
brainstorming.
b)
talking to consumers.
c)
finding a gap in the marketplace.
d)
observing trends.
Question 14
5 / 5 points
Google is a firm that is proactive, innovative and risk-taking. From this description, we can most accurately conclude that Google has a high level of:
Question options:
a)
enterprise focus.
b)
innovative intensity.
c)
entrepreneurial intensity.
d)
creative intensity.
Question 15
5 / 5 points
Stacey Wills, who is at heart a craftsperson, recently started a firm to manufacture a new innovative food blender. Stacey’s desire is to sell her food blender to as many people as possible because she firmly believes in the merits of her product. Stacey’s story best illustrates which of the following characteristics, or attributes, of a successful entrepreneur?
Question options:
a)
Product/customer focus
b)
Execution intelligence
c)
Tenacity despite failure
d)
A desire to please consumers
Question 16
5 / 5 points
Brad Johnson is starting an upscale men’s clothing store in a mall near Seattle. He wants to open his store during the time period in which a business like his can realistically enter the new market. Brad is trying to open his business while the ________ is open.
Question options:
a)
safe harbor
b)
window of opportunity
c)
portal of entry
d)
doorway of opportunity
Question 17
5 / 5 points
________ is the process of creating something new, which is central to the entrepreneurial process.
Question options:
a)
Creative destruction
b)
Modernism
c)
Innovation
d)
Creativity
Question 18
5 / 5 points
An event that prompts an individual to become an entrepreneur, such as losing a job, inheriting money, or accommodating a certain lifestyle, is referred to as a(n):
Question options:
a)
prompting event.
b)
entrepreneurial prompt.
c)
initiating event.
d)
triggering event.
Question 19
5 / 5 points
According to the Global Entrepreneurship Monitor (GEM) 2013 survey, about ________ percent of adults in the United States are either starting a business or are running a business that has been in existence for less than 3 1/2 years.
Question options:
a)
12.7
b)
5.5
c)
9.0
d)
7.6
Question 20
5 / 5 points
Jessica Smith is thinking about starting a chain of fitness centers for young adults ages 18-30. Which of the following is NOT an appropriate criterion for Jessica to test her idea against?
Question options:
a)
Determine whether the “window of opportunity” is open.
b)
Determine whether a fitness center for young adults ages 18-30 meets the threshold of being a good idea.
c)
Determine the extent to which the notion takes advantage of an environmental trend, solves a problem, or fills a gap in the marketplace.
d)
Determine whether opening a fitness center for young adults ages 18-30 is timely.