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Strategic Marketing
Q. For this assignment, we will apply knowledge & learning’s from this week’s readings on building customer personas. Please develop a consumer persona, outlining the key aspects from the persona template. The provide us a brief overview with your consumer persona profile.
Feel free to embed images, or use PPT, or another tool to outline your recommendation in your post.
– Customer Persona template is attached below
– Notes of the chapter are attached below
| Age |
| Location |
| Language |
| Job title |
| Average income |
| Buying behavior |
| Interests & activities |
| Life stage |
[Persona name]
Details
| Customer pain point | Customer goal | How your business / product can help? |
| [Example: We have trouble keeping our fans on social media engaged because we only have so much time to dedicate to each network.] | [Example: We want to be able to engage our social media audience and save time.] | [Example: Hootsuite allows you to schedule posts and messages across networks from a single dashboard.] |
| Pain point #2 | Goal #2 | Your solution #2 |
| Pain point #3 | Goal #3 | Your solution #3 |
| Pain point #4 | Goal #4 | Your solution #4 |
Pain points and goals