EXECUTIVE SUMMARY ON Under Armour

Help writing a 2 page executive summary on Under Armour. Please be ready to make changes

See info below attached

james.a.greene
Sticky Note
Should be Essay 3 , Chapter 3 -REFLECTION-BUSB-481-SD12

james.a.greene
Sticky Note
Should Read -BUSB-481-SD12 Strategic Management
Professor Richard Doyle
Essay 3, Chapter 3- Reflection

SWOT

STRENGTHS

WEAKNESSES

· Innovative technology
· Diversity of its Product
· Strong Brand recognition
· Athlete Endorsements
· Eco-friendly/ Green products

· Limited Material/Technology
· Stiff Competition
· Lacks a Top Seller
· Limited Footwear Line

OPPORTUNITIES

THREATS

· International Expansion
· Expansion of athletic footwear
· Development of markets to incorporate women campaigns
· E-commerce

· High competition (Adidas, Nike, Reebok)
· Product Replacement

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