Dicussion 3

  

· Locate a research study regarding marketing to subcultures. You must use any of the following journals using the

FIU Library e-journal database (Links to an external site.)

: Journal of Consumer Research, Consumer Culture Theory, Journal of Consumer Behaviour, Journal of Behavioral Studies in Business, International Journal of Marketing Studies , or Research in Consumer Behavior. If you choose another journal, get my prior approval.

· Post a summary of conclusions (300 words) and citation of a research article. Remember the topic needs to be marketing to subcultures. You can use any of the following populations.

o African-Americans

o Hispanics

o Native Americans

o Asian Americans

o Asian Indian Americans

o Arab Americans

o Religious Subcultures

· In addition to the summary, explain if marketing has the responsibility or not to influence cultural values?  Use specific examples to support your position.

· Provide the full citation of the article with journal title, authors, article title, volume, date, page number, issue, and year.