Business Project
see attached for directions.
Final Project Int 110
This is a guide with the rubric. The questions provided under each section are meant to guide you through the project- you may be able to answer all you may need
This is a great resource for you project:
https://www.cia.gov/library/publications/the-world-factbook/
It should be a minimum of 4-5 typed pages. Be sure and format with headers that align with the topic.
General Description of Project: There are many different countries and products for investors to choose from. However, there are limited resources with which they can do this. The more research an investor conducts on a foreign country, and a company’s products, the greater the chances of success the investment will yield. Your task is to investigate the feasibility of exporting a Canadian product into a foreign country and provide detailed information as to the viability of this venture.
Purpose
The purpose of this project is to allow the students to demonstrate their knowledge and understanding of international business from a American perspective. The project will assist in their understanding of doing business in other countries and promote a greater understanding of the challenges that companies and countries face in today’s global environment. The research and information gathering for this project will allow students to meet many of the expectations of the course.
1. Students will gather information about doing business in another country.
2. Students will analyze the ways in which various factors influence how business is conducted in another country.
3. Students will examine the marketing challenges of doing business in another country.
Instructions
• Students will choose a local company (Guelph, K-W, Cambridge, GTA) and a country to expand
• The students should gather all of their information and create a final report with recommendations.
• The APA referencing style should be used for this report.
Paper Content
Part 1 – Country Facts and Statistics Choose one of the following countries: China, Japan, UK, France, Germany, Netherlands, Italy, Australia, Brazil, Mexico, India, Norway, Sweden, Finland, Spain, Portugal, South Africa, Turkey, South Korea, Egypt. Country facts and statistics give an investor a starting point with which to study and evaluate the potential of a foreign country. This Part should be formatted as a one- or two-page fact sheet. The geographic data should include at least one comprehensive map, and the democratic and economic data must include several graphic representations. All materials must be referenced using APA referencing. Geographic:
• Country name: conventional long form and conventional short form.
• Map with major cities, ports, international airports, major highways, major rail lines and physical characteristics (mountains, rivers, etc.) marked. This may contain more than one map.
• Area (sq. km) and comparison to Canada (as a percentage of Canada).
• Time zone. When it is noon in Ottawa it is __________ in __________ (country). • Climate/weather conditions. Demographic: Create a graphic representation of the following: • Population and comparison to Canada (as a percentage).
• Population growth rate.
• Age distribution (population pyramid).
• Life expectancies (male, female).
• Rural vs. urban (percentages).
• Culture of the
Company
• Literacy rates (male, female).
• Ethnic groups (percentage of total population).
• Religious groups (percentage of total population).
• Languages spoken (official and other – include percentages). Economic
• GDP per capita.
• Inflation rate.
• Unemployment rate.
• Currency name and current exchange rate to Canadian dollar.
• Currency stability (5 year graph – compared to CAD or USD).
• Income distribution (% GDP to % population).
• GDP by sector (percentages).
• Top 1-3 import partners.
• Top 1-3 export partners.
Part 2 – Political Profile A country’s political structure tells investors a lot about that country. Is the county democratic? How prevalent is corruption? How stable is the government? Investors carefully study these questions and their answers before choosing to invest in a foreign country. This Part should be formatted as a Foreign Affairs Brief providing factual data for investors on the topics outlined below. All materials must be referenced using APA referencing.
Government
:
• Government type. Stability, military
• Head of state (name and position).
• Date government elected or appointed.
• Date of next national election.
• Country’s views on trade.
• Tariffs, quotas, embargoes.
• Labor standards (wages, conditions, etc human rights issues).
Part 3 – Company /
Product
– Current Status In order to successfully market your product in your foreign country, you need to have a thorough understanding of the American situation. Choose a small company in your hometown that sells products such as clothing, boats, water purification systems, or cardboard boxes, etc. Begin by examining the company’s website and news articles related to the company. Once you have determined what products your company sells, you will select a product sold by your company on which to base the remainder of this assignment. Create a Corporate Profile as outlined below for your business that does not exceed 1 page but provides an investor with pertinent information on your company’s domestic structure and market strategies.
Company: • Name, address, locations.
• Owner (person or company).
• Number of employees.
• Corporate structure.
• Product lines (general description).
• Export experience.
• Product: features and benefits, packaging.
•
Price
.
•
Promotion
.
•
Place
: where is it available/sold (retail); distribution and transportation.
Part 4 – International Marketing Plan Complete an international marketing plan for your product. Answering the questions provided.
Name: Country: Company: Product(s): 4 ‘P’s Product:
1. What needs/wants does your product fulfill in your selected country?
2. Who is the target market (consumer) of the product? How often will they purchase the item? 3. Are purchases affected by climate?
4. Are purchases affected by geography; for example infra-structure or transportation problems?
5. Does your product conflict with traditions, habits, or beliefs of the customers in your selected country?
6. What makes your product(s) unique for the country’s market?
7. What competing products are already available in your selected country? If possible state the product and company names that are being sold currently in your selected country.
8. What are the competitive advantages of your product or business over other domestic and international businesses?
10. Will your product be restricted abroad; for example tariffs, quotas, or non-tariff trade barriers?
Price
1. Can consumers in your country afford your product?
2. What factors do you need to consider when setting prices in your selected country?
3. Are your products’ sales very sensitive to price changes?
Promotional Strategy:
1. What advertising materials will you use?
2. What media would you use to advertise your products? e.g. Print, TV, Radio.
3. What cultural concern(s) must be addressed in your advertising? e.g. Language differences, literacy rates, buying influences, religion, attitudes towards change and foreign products
Place (distribution)
Outline your distribution channels from America to your selected country. e.g. Export packing, container loading, inland freight, handling, ocean freight, courier mail, tariffs.
Will you sell directly to the consumer or do a joint venture, license etc.
In this section or
Part 5 – Recommendations and Conclusions
You are now ready to make an informed decision as to whether you would recommend that your company export your selected product into your selected country. Your final task is to write an executive summary which addresses the question: Should your company export the product to your selected country. Your reasons should be justified and based upon the research you have conducted. Your argument should demonstrate the knowledge and understanding that you have obtained throughout this course. Any works cited should be referenced using the APA formatting model.
Here is the general rubric
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Content |
Novice (0-5) |
Competent(6-10) |
Proficient (11-15) |
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Stage 1 Country Facts and Statistics |
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Geographic |
Attempt made Several items on geography there |
Attempt made and most of the elements presents |
Outstanding all elements with an overview and description |
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Demographic |
Attempt made
Several demographic items present |
Outstanding all elements with an overview and description g |
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Economic |
Attempt made
Discussed general economic terms |
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Culture |
Attempt made
Discussed general terms |
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Stage 2 Political Profile |
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| Government | |||||||||||||||||
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Political Issues |
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Human rights |
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Legal Issues |
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Stage 3 Company Status |
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| Company |
Selected a company but lacked data |
Selected a company and did a good overview |
Selected a company, researched the company, provided detailed overview |
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Marketing Mx |
No clear marketing mix present |
Presented all the variables |
Clearly and accurately depicted the company’s marketing mix |
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Stage 4 International Marketing Plan |
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Identified product but not related to country |
Good overview of product as related to country |
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| Price |
Identified price with no discussion as to why |
Good overview of price as related to country |
Demonstrated a valid model for pricing internationally |
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| Place |
Discussed some of place variables but in no detail |
Good overview of a plan to distribute and sell product |
Discussed a legitimate supply channel and place variable identified where they sell product and reflected respect for the vulture and values of the country |
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| Promotion |
Mentioned would promote but no clear plan |
General overview of promotion that shows connection to the country values and systems in place |
Discussed a valid promotional strategy that was feasible, respectful of the culture, and possible given the country’s infrastructure |
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Stage 6 |
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Recommendation and Conclusion |
Made an attempt to summarize and defend choice of country |
Summarized and made 2-3 recommendations |
Excellent summary and recommendations and conclusions that seem plausible and possible |
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Grammar/APA/overall paper mechanics |
Hard to read short, lacking depth, many grammar errors, no references |
Paper had a few grammar errors but they did not detract from content, student made an attempt, references present |
Very few errors, reads as a polished project, that reflects, depth and insight. Refences from multiple sources and few grammar errors, |
References
DOCURI INC. (2017). Retrieved August 2020, from Final Project for HR MBA Students on International Business: https://docuri.com/queue/final-project-for-hr-mba-students-on-international-business-_59a8d44cf581719e12ace0d4_pdf?queue_id=59d7caeff58171622128bba4.
INT 110 Rubric Final Project
Here is the general rubric
Content
Novice (0-5)
Competent(6-10)
Proficient (11-15)
Stage 1 Country Facts and Statistics
Geographic
Attempt made
Several items on geography there
Attempt made and most of the elements presents
Outstanding all elements with an overview and description
Demographic
Attempt made
Several demographic items present
Attempt made and most of the elements presents
Outstanding all elements with an overview and description g
Economic
Attempt made
Discussed general economic terms
Attempt made and most of the elements presents
Outstanding all elements with an overview and description
Culture
Attempt made
Discussed general terms
Attempt made and most of the elements presents
Outstanding all elements with an overview and description
Stage 2 Political Profile
Government
Attempt made
Discussed general terms
Attempt made and most of the elements presents
Outstanding all elements with an overview and description
Political Issues
Attempt made
Discussed general terms
Attempt made and most of the elements presents
Outstanding all elements with an overview and description
Human rights
Attempt made
Discussed general terms
Attempt made and most of the elements presents
Outstanding all elements with an overview and description
Legal Issues
Attempt made
Discussed general terms
Attempt made and most of the elements presents
Outstanding all elements with an overview and description
Stage 3 Company Status
Company
Selected a company but lacked data
Selected a company and did a good overview
Selected a company, researched the company, provided detailed overview
Marketing Mx
No clear marketing mix present
Presented all the variables
Clearly and accurately depicted the company’s marketing mix
Stage 4 International Marketing Plan
Product
Identified product but not related to country
Good overview of product as related to country
Outstanding all elements with an overview and description
Price
Identified price with no discussion as to why
Good overview of price as related to country
Demonstrated a valid model for pricing internationally
Place
Discussed some of place variables but in no detail
Good overview of a plan to distribute and sell product
Discussed a legitimate supply channel and place variable identified where they sell product and reflected respect for the vulture and values of the country
Promotion
Mentioned would promote but no clear plan
General overview of promotion that shows connection to the country values and systems in place
Discussed a valid promotional strategy that was feasible, respectful of the culture, and possible given the country’s infrastructure
Stage 6
Recommendation and Conclusion
Made an attempt to summarize and defend choice of country
Summarized and made 2-3 recommendations
Excellent summary and recommendations and conclusions that seem plausible and possible
Grammar/APA/overall paper mechanics
Hard to read short, lacking depth, many grammar errors, no references
Paper had a few grammar errors but they did not detract from content, student made an attempt, references present
Very few errors, reads as a polished project, that reflects, depth and insight. Refences from multiple sources and few grammar errors,
Answers to questions posed for the project:
This is the first time I am doing this project; I will grade with that knowledge, I am not here to punish for not following exact format but content and quality is great. I do encourage you to proof
1) There is no word count, nor penalty if you go over 4-5 pages that is the minimum. Quality is preferred over quantity.
2) Yes, you must cite the CIA website using APA, MLA, or Chicago Format. If you go to word, there is a reference section and it will guide you or you can do an online search for writing references.
3) As for format, I really like section headers with each Part identified in bold (this will give you a bit of space.
4) As for font and spacing Times New Roman or Arial, 12-point font, 1 inch margins, and double spaced.
5) Last page of paper should be a separate page with references.
6) You can use the CIA Factbook and you can add other resources- no Wikipedia.
7) As for graphics, I like when I see the image with a header and if you cut and past a reference to it. Don’t do more than 2 or 3 and they should not be considered part of your page count.
8) Export is the way I want it done, since I want you to understand from the American Perspective
9) You can do export to any country and I will remove the reference to Canada
10) As for the product, consumer goods are easier to do, it can be an item like sugar that can be used in making another product but those channels and processes may be harder to figure out.
11) Under promotional info, yes you should mention any cultural significant info, like Disney educating how self-gift.
12) This is the first time and I do not have a template.
13) Purdue is a great site:
https://owl.purdue.edu/
14) Trade and Tariffs can be complicated – here is a link (the WTO is a great site.)
https://www.wto.org/english/tratop_e/tariffs_e/tariff_data_e.htm
15) It must be a real product and company but there is freedom to choose but really think about the country you select and the reality of exporting- ie if you want to ship ipads to a developing country they may not have the bandwidth or tech capabilities to run programs in rural areas.
16)