BUSA 4126

 

Hi,

thank you for starting this assignment for me. Instructions are listed below:

1. Open the PDF attachment labeled ‘Project Overview’ there you will scroll down to page 3 ‘Written Audit Analysis& Oral Presentation (Team of Five)
2. Review the Green part and complete the necessary information in the form of an APA style paper
3. The green part has to be 7-8 pages long NO- LESS!!
4. Please be sure to thoroughly go into details to explain your findings
5. Have 3-5 Cited sources as well as in-text citations(& please include a work cited page)
6. Be sure to construct an ACTUAL External Factor Matrix & COMPETITIVE Profile Matrix and like I mentioned before please explain in detail each factor!!
7. For the EFE do 5 threats and 5 opportunities 
8. This Paper will be submitted to www.Turnitin.com so please do not plagiarize!! This should be authentic work!! 
9. If you have any questions please message me!! I want this paper perfect! and if I need to message you to add on something I will let you know!
10. And please use updated information, the link below is a 2019 10-K Report for JetBlue
11. I’ve also included some work that I’ve done so far if you want to include some of that information (attachment name: ‘Project Module 1’

The company:

• JetBlue Airlines 

Helpful Links (but you may use other Credible Sources):

http://blueir.investproductions.com/~/media/Files/J/Jetblue-IR-V2/Annual-Reports/jblu015-ar-2019-10k-web
 

Team

Strategic Audit – Instructions Brief Overview #1 – More detailed instructions will

be given in week two.

Quality project papers are usually no shorter than 35 pages and averages approximately 38
pages. This is TEAM project, thus it is only about seven pages per student with
charts/tables. Additionally, your group will do a 15 minute oral presentation with a 5-8
minute Q&A session.

Students will participate in a learning team comprehensive project. The learning teams will
be assigned companies early in the semester to analyze. Each learning team will turn in a
written analysis on the company assigned. The learning teams will be provided a major
company to research and audit by Dr. Torrance. On average, the audit is usually around 38
pages with five to six team members.

Strategic Planning Audit

The strategic planning audit is a learning team assignment, NOT a collection of individual
papers combined to form one big paper. Learning team members are responsible for
contributing to reading, editing, checking citations, and proofreading the entire paper, not
just a portion of it. If portions of the learning team paper contain plagiarized sources or
material, the entire learning team will receive a grade of “F” for the course. You will turn in
throughout the semester elements of YOUR portion of the project. If you fail to turn in
these periodic individual progress assignments or do a poor job on them your individual
portion of the team project grade will be negatively affected. Additionally, an individual
student’s grade could be negatively impacted by the monthly peer evaluations or lack of
correspondence per Dr. Torrance’s discretion.

Dr. Torrance WILL NOT ACCEPT HANDWRITTEN OR POORLY PREPARED assignments.
Since no team projects will be accepted late, the learning team leader (or a member on
the team) must submit one copy of the assignment on the due date. The assignment
must have a cover page with the following information: the assignment and
company’s name, all students’ name in the learning team, date, and course number. If
the assignment does not have a cover page as requested by Dr. Torrance, 10% of the
grade will be deducted. Also, the student should include reference pages and all
assignments must follow APA guidelines. Search Purdue APA OWL for APA style guideline
on Google.com.

See next page for details.

Written Audit Analysis and Oral Presentation (Team of Six)

Each team member will choose a color based on a collective agreement of the team and those bullet points
will each member’s responsibility.

In preparing a written case analysis and oral presentation, provide answers to the following answers:

• Give a brief overview of the company and discuss the company’s industry
• Identify the firm’s existing vision, mission, overall objective, and strategies.
• Evaluate the mission statements for the organization and its competitors according to the nine

mission statement components, and develop an “improved” mission statement for the organization.
• Discuss any ethical issues that the company had dealt with in the past or is dealing with currently.

Did anything adverse come from it and what can they do to make amends?
• Identify the organization’s external opportunities and threats. Construct and explain the External

Factor Evaluation (EFE) Matrix.

• Construct a Competitive Profile Matrix (CPM). Include at least eight factors and two competitors.
• Identify the organization’s internal strengths and weaknesses. Construct and explain the Internal

Factor Evaluation (IFE) Matrix.
• Describe the financial condition. Develop and explain the financial analysis providing ratios, balance

sheet, and income statement. (Must be detailed with clear interpretation of the included financial
charts/tables – Very Important Analysis).

Prepare charts/table and explain each factor of the following:

• Strengths-Weaknesses- Opportunities-Threats (SWOT) Matrix,
• SPACE Matrix,
• IE Matrix
• Grand Strategy Matrix

• Utilizing the strategies developed from your matrices, construct a Quantitative Strategic Planning
Matrix (QSPM) (Most important analysis). Be specific in terms strategies. You should have at least
three strategies including one that state “keep current strategy”.

• Present/detail your recommendations for the company and include justification for these
recommendations. Compare and contrast your recommendations to actual strategies planned by the
company.

• Detailed conclusion

Written Audit Analysis and Oral Presentation (Team of Five)

Each team member will choose a color based on a collective agreement of the team and those bullet points
will each member’s responsibility.
In preparing a written case analysis and oral presentation, provide answers to the following answers:
• Give a brief overview of the company and discuss the company’s industry
• Identify the firm’s existing vision, mission, overall objective, and strategies.
• Evaluate the mission statements for the organization and its competitors according to the nine

mission statement components, and develop an “improved” mission statement for the
organization.

• Discuss any ethical issues that the company had dealt with in the past or is dealing with currently.
Did anything adverse come from it and what can they do to make amends?

• Identify the organization’s external opportunities and threats. Construct and explain the External
Factor Evaluation (EFE) Matrix.

• Construct a Competitive Profile Matrix (CPM). Include at least eight factors and two competitors.
• Identify the organization’s internal strengths and weaknesses. Construct and explain the Internal

Factor Evaluation (IFE) Matrix.
• Describe the financial condition. Develop and explain the financial analysis providing ratios,

balance sheet, and income statement. (Must be detailed with clear interpretation of the included
financial charts/tables – Very Important Analysis).

Prepare charts/table and explain each factor thoroughly for the following:

• Strengths-Weaknesses- Opportunities-Threats (SWOT) Matrix,
• SPACE Matrix,
• IE Matrix
• Grand Strategy Matrix

• Utilizing the strategies developed from your matrices, construct a Quantitative Strategic Planning
Matrix (QSPM) (Most important analysis). Be specific in terms strategies. You should have at
least three strategies including one that state ” keep current strategy”.

• Present/detail your recommendations for the company and include justification for these
recommendations. Compare and contrast your recommendations to actual strategies planned by
the company.

• Detailed conclusion (All members are responsible)

T

ori

Aklin

Dr

.

Torr

a

nce

B

USA 4

1

26

12 March 2021

Project Module

#

1

PM1

:

List three op

portunities

and

three threats and provide details

on

why

.

Op

portunities

1.

Je

t

Blue

can

expand into new and existing

m

arkets

.

W

ith

the adoption of new

technolog

y

and the governments fr

ee trade agree

ment there

is plen

ty room for growth in

the market

.

Under the free trade policy

different

good and

serv

ices

can be sold

internationally with little to no government tariff

s.

T

herefore,

Je

t Blue

services

will

be

used to

transport these items.

2.

Increasing the number of flights

. By

expanding

Jet

Blue can increase the

a

mount of

travel nationally an

d internationally

,

because

more

p

lane

s will be available

. T

his

will

minimize the

competi

t

i

on

fro

m competit

ors like Delta

and Southwest

because Jet Blue

will be more available

.

3.

Free cash flow will provide the company opportunities to invest in

nearby

product

s. With

all this income coming in Jet Blue wi

ll be able to invest in newer

and more competi

tive technology and products.

Along with purchasing things the company will

need to improve flights and speed, they will also a lot more disposable income to invest in simple things such as entertainment for customers to enjoy while flying. Also, improving the comfort their travelers.

Threats

1. Due to Covid-19 people now are less likely to travel and if another shutdown were to take place the company would take huge loss. This pandemic is still very unpredictable so depending on the numbers of people getting sick from it the government may decide to do another shutdown until numbers are lowered. Which means all travels locally and internationally will be suspended until further notice, this will result in unemployment and bankruptcy.

2. Strong competition amongst competitors like Southwest and Delta. In the case Jet Blue decides to expand, their competitors may decide to do the same. They can also lower their prices to create a competitive advantage over Jet Blue. For instance, giving their customers cheaper flights to maximize their clientele because people are likely go where the best price is at.

3. There may not be a regular supply of innovative products. Over some time, Jet Blue has developed numerous products in which they are responses to the development of other competitors. Being that the supply of new products being developed is not regular this can lead to high and low shifts in sales number over a period.

Tori Aklin

Dr. Torrance

BUSA 4126

12 March 2021

Project Module
#
1

PM1
:

List three opportunities and three threats and provide details on why
.

Op
portunities

1.

Jet

Blue can

expand into new and existing markets
.
W
ith
the adoption of new
technology and the governments fr
ee trade agree
ment there
is plen
ty room for growth in
the market
.
Under the free trade policy
different

good and services can be sold
internationally with little to no government tariffs.
T
herefore,

Je
t Blue

serv
ices

will be
used to
transport these items.

2.
Increasing the number of flights
.
B
y
expanding Jet Blue can increase the
a
mount of
travel nationally an
d internationally
,
because more p
lane
s will be available
.
T
his
will
minimize the competiti
on
fro
m

competit
ors like Delta
and Southwest
because

Jet

Blue
will be more available
.

3.

Free cash flow will provide the company opportunities to invest in
nearby

product
s.
W
ith
all this income coming in Jet Blue wi
ll be able to invest in newer

and
more
competi
tive technology and products.
Along with purchasing things the company will

Tori Aklin

Dr. Torrance

BUSA 4126

12 March 2021

Project Module #1

PM1: List three opportunities and three threats and provide details on why.

Opportunities

1. Jet Blue can expand into new and existing markets. With the adoption of new

technology and the governments free trade agreement there is plenty room for growth in

the market. Under the free trade policy different good and services can be sold

internationally with little to no government tariffs. Therefore, Jet Blue services will be

used to transport these items.

2.Increasing the number of flights. By expanding Jet Blue can increase the amount of

travel nationally and internationally, because more planes will be available. This will

minimize the competition from competitors like Delta and Southwest because Jet Blue

will be more available.

3. Free cash flow will provide the company opportunities to invest in nearby products.

With all this income coming in Jet Blue will be able to invest in newer and more

competitive technology and products. Along with purchasing things the company will