CASE 8-2

Improving a Personal Development Plan at Brainstorm, Inc. Part II

Joe, one of the Partners of Brainstorm, Inc., has been looking into development plans as a possible way of increasing the productivity and

morale of the company’s sales force. To help him in this project,Cathy has adapted a development plan form from a business magazine she has recently seen and asks you for feedback. Since Cathy is unfamiliar with the characteristics of good development plans, she is particularly interested in your critique of a development plan that she developed for a sales representative, Jay. Note: Brainstorm, Inc., may not be able to finance much in the way of outside learning; however, the company could provide some paid time off and may be able to negotiate some better rates for attending classes or conferences, based on various industry memberships.

QUESTION

1. How would you improve and/or change the following form and its content?

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