short paper

Analyzing advertisements can help in crafting effective promotional plans. For this assignment, identify and evaluate three magazine advertisements that you find appealing or disturbing.

Search the internet for three magazine advertisements (use Google Images or Yahoo Images to find advertisements) and answer the following questions below for each ad:

1. What types of consumers do you think would find this ad appealing? Describe the target audience (age, gender, and lifestyle).
2. What motivations does the ad use to grab and hold attention?
3. Does the ad appeal to your emotions? Why or why not?
4. How does the ad get people to buy the product?
5. Does the ad tell the truth (give the whole picture)? Do you detect any exaggeration or suspicious promises?
6. What advertising appeals are used to sell the product? Explain how the techniques are used in the advertisement.

Short Paper/Case Study Rubric (Undergraduate)

Guidelines for Submission: Short papers should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according
to a discipline-appropriate citation method. Page-length requirements: 1–2 pages.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Main Elements Includes all of the main
elements and requirements
and cites multiple examples to
illustrate each element

Includes most of the main
elements and requirements
and cites many examples to
illustrate each element

Includes some of the main
elements and requirements

Does not include any of the
main elements and
requirements

25

Inquiry and Analysis Provides in-depth analysis that
demonstrates complete
understanding of multiple
concepts

Provides in-depth analysis that
demonstrates complete
understanding of some
concepts

Provides in-depth analysis that
demonstrates complete
understanding of minimal
concepts

Does not provide in-depth
analysis

20

Integration and
Application

All of the course concepts are
correctly applied

Most of the course concepts
are correctly applied

Some of the course concepts
are correctly applied

Does not correctly apply any of
the course concepts

10

Critical Thinking Draws insightful conclusions
that are thoroughly defended
with evidence and examples

Draws informed conclusions
that are justified with evidence

Draws logical conclusions, but
does not defend with evidence

Does not draw logical
conclusions

20

Research Incorporates many scholarly
resources effectively that
reflect depth and breadth of
research

Incorporates some scholarly
resources effectively that
reflect depth and breadth of
research

Incorporates very few scholarly
resources that reflect depth
and breadth of research

Does not incorporate scholarly
resources that reflect depth
and breadth of research

15

Writing
(Mechanics/Citations)

No errors related to
organization, grammar and
style, and citations

Minor errors related to
organization, grammar and
style, and citations

Some errors related to
organization, grammar and
style, and citations

Major errors related to
organization, grammar and
style, and citations

10

Total 100%

http://snhu-media.snhu.edu/files/production_documentation/formatting/rubric_feedback_instructions_student