mgmt
Ch 3 Evaluating a Company’s Environment
LO 1 How to recognize the factors in a company’s broad macro-environment that may have strategic significance.
LO 2 How to use analytic tools to diagnose the competitive conditions in a company’s industry.
LO 3 How to map the market positions of key groups of industry rivals.
LO 4 How to use multiple frameworks to determine whether an industry’s outlook presents a company with sufficiently attractive opportunities for growth and profitability.
THIS CHAPTER 4 WILL HELP YOU UNDERSTAND:
1. How to take stock of how well a company’s strategy is working
2. Why a company’s resources and capabilities are centrally important in giving the company a competitive edge over rivals
3. How to assess the company’s strengths and weaknesses in light of market opportunities and external threats
4. How a company’s value chain activities can affect the company’s cost structure and customer value proposition
5. How a comprehensive evaluation of a company’s competitive situation can assist managers in making critical decisions about their next strategic moves