Business environment II
Reflection
Adapt to the Future,
Invest in Yourself,
and Transform Your Career
the
start-up of
Reid Hoffman
cofounder and chairman of Linked …………
— and
Ben Casnocha
24 The START- UP of YOU
entrepreneurship. Instead, we draw on the entrepreneurial
strategies that can help you achieve the following two goals.
First, we will show how to survive in times of change and
uncertainty to avoid the fate of Detroit. We’ll show you how to
get healthy stability in your career by adapting. Adaptability
creates stability.
Second, we aim to equip you with the strategies that help
you break out from the pack and flourish as a globally com-
petitive professional. Whether you want to move up in a cor-
poration, start your own small business , or transition into an
entirely new industry-whatever your ambitions for a suc-
cessful career , we’ll show you how you can achieve them by
thinking and acting like an entrepreneur. These entrepreneur-
ial career strategies aren’t a magic bullet. But they will help
you move up that jammed escalator and not only survive, but
thrive, in today’s fractured world of work.
Let’s get going. You have a start-up to run .
2
Develop a Competitive
Advantage
ASPIRATIONS
MARKET REALITIES