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1 & 1/2 PAGE COMMUNICATION PLAN
- By collaborating with your team members, select one of the communication pieces that you would have used that is listed in your communication plan, and write the communication in a Word document (either the text or the script, if the communication would have been oral). Be sure to review the Week 6 information and the examples of communication plans and types there for more assistance on this piece of the project. If you use any form of communication from templates you find online or in a textbook, be sure to cite your source. Your instructor will grade this based on how well it relates to the audience/stakeholder group to which it is intended.
- Use one of the topics from the attached excel sheet to write the plan
Your Grid for Week 6 assignment
| [Click, and type your name.] | ||||||||||||||||
| Change Plan Grid | ||||||||||||||||
| Topic | Frequency | Stakeholders/ | Audience | Purpose | Communicator | Message | Author | Delivery | Measure | |||||||
| Increasing Production Capacity | Updated versions as needed | All employees, shareholders, independent contractors, consultants | To keep everyone involved aware of the changes and how it can affect them. | CEO | Allow for more Tesla cars to be out on the road. Put more pressure on the competetion because Tesla will be dominating the market. | Elon Musk | Pre-recorded video, | Numbers – verifying production numbers each quarter | ||||||||
| Reducing number of meetings | Once | All employees | To promote productivity | Focus on tasks at hand, unless pressing matters arise | Productivity and involvement | |||||||||||
| Ending third party contracts | Updated as needed | Shareholders, contractors impacted, consultants specifically involved | Reduce dependence on outside influence and keep money internal | We will be doing more internal and saving ourselves money from outsourcing | email and letters | Numbers – Fiscal year gains/losses |
Definitions
| Topic | What is the topic of the communication (a “re” statement)? |
| How often will this message go out? Regularly? Will there be updated versions? Once? | |
| Who will get this message? Why? | |
| What is the goal of the communication—what should it achieve? | |
| Who is going to actually have their name/voice on this communication? | |
| What is the foundation of the message? (Key points listed) | |
| Who is going to write the communication? (Use the name of the officer/change agent, i.e., the CIO, CFO, CEO or the “CA” (change agent), HR Director, etc.) You don’t actually write a person’s name. | |
| How will the message be delivered, and why that method (i.e., e-mail/phone conference/in person, etc.)? | |
| How will you measure or determine if the message successfully conveyed the information? |