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Lesson 4 Discussion Post
In terms of decision-making sequences, how would you explain and describe: (a) 25-year-old, health worker who sees the same physician for minor medical needs; (b) the retired individual who calls the state medical society and seeks a second opinion prior to open-heart surgery; (c) the consumer who sees a new brand of headache remedy on the shelf and decides to try?
At least 250 words
APA Format
At least 2 references
One reference can be from the textbook.
Textbook: Essentials of Health Care Marketing 9781284094312 Eric N. Berkowitz Jones & Bartlett Publishers
The refence for that textbook is:
Berkowitz, E. N. (2017). Essentials of health care marketing.