MArketing assignment
The chosen brand is nesquik in Russia
BCO112 MARKETING MANAGEMENT – FALL, 2020 ASSESSMENT – Second Part Task brief & rubrics
Task
· Individual project, each student will pick a brand from a list of brands provided by the instructor.
· Answers must be written in essay format, which means that you shall provide you opinion on each topic.
· Use official cover provided on Moodle. Clearly identify each question with its answer. PDF is mandatory.
· Questions:
· Define what is an Integrated Communications Strategy. What would be the Integrated Communications Strategy for the brand you have been assigned?
· Explain what is Non-Traditional Media and illustrate the definition by describing the Non-Traditional media mix of the brand you have been assigned.
· Define Marketing Myopia and describe what your brand should do in order to avoid it.
Formalities:
· Wordcount: 600-900
· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
· Font: Arial 12,5 pts.
· Text alignment: Justified.
· The in-text References and the Bibliography have to be in Harvard’s citation style.
Submission:
· Week 4 – Via Moodle (Turnitin). Deadline January 17th at 11:59 pm.
Weight:
· This task is a 60% of your total grade for this subject.
It assesses the following learning outcomes:
· Demonstrate understanding of the principles of Marketing and their applicability.
· Improve communication and analytical skills
· Evaluate and develop marketing messages and communications.
· Illustrate the impact of effective marketing programs and marketing plans
“All grades are provisional, pending moderation.”
Rubrics
Exceptional 90-100
Good 80-89
Fair 70-79
Marginal fail 60-69
Knowledge & Understanding (30%)
Student demonstrates excellent understanding of Marketing key concepts and uses vocabulary in an entirely appropriate manner.
Student demonstrates good understanding of the task and mentions some relevant Marketing concepts and demonstrates use of the relevant vocabulary.
Student understands the task and provides minimum Marketing theory and/or some use of vocabulary.
Student understands the task and attempts to answer the question but does not mention key Marketing concepts or uses minimum amount of relevant vocabulary.
Application (20%)
Student applies fully relevant knowledge from the Marketing Management topics delivered in class.
Student applies mostly relevant knowledge from the Marketing Management topics delivered in class.
Student applies some relevant knowledge from the Marketing topics delivered in class. Misunderstanding may be evident.
Student applies little relevant knowledge from Marketing Management topics delivered in class. Misunderstands are evident.
Critical Evaluation (20%)
Student critically assesses in excellent ways, drawing outstanding conclusions from Marketing topics delivered in class.
Student critically assesses in good ways, drawing conclusions from Marketing topics delivered in class.
Student provides some insights but stays on the surface of the topic. References may not be relevant.
Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.
Communication (30%)
Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck
Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck
Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.
Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.