marketing
Homework 2
Brands Messages: Nissan Sentra
Brands create strategic marketing plans and campaigns to achieve objectives
In the case of this Nissan Sentra marketing program, the brand has several objectives including:
Reposition the car brand
https://usa.nissannews.com/en-US/releases/release-d2a3dba6c2ac9fd2fcde7fa7ef00a0e5-nissan-actress-brie-larson-team-up-for-an-empowering-nissan-sentra-launch-campaign
Introduce the car to new priority target customer segments
Achieve sales goals
Nissan is using multiple media in this marketing program
Including:
Big budget tv advertising (see youtube video following)
Website (see page reference following)
Nissan Sentra: “Drop the Taco”
Assignment
Write a PPT (6 page maximum) in which you address the following:
Who is the primary target customer for this brand now? Going beyond demographics how would you describe a typical person in this target group?
How is the car positioned? Include a positioning statement using the format presented in class.
What is the purpose of the tv ad and the website in achieving the marketing objectives?
What are the top two messages that are communicated on these media?
Identify one additional marketing medium that you think the brand should use. Describe why it should be used and what purpose it should serve in the marketing program.
Deliverables
Create a succinct powerpoint in which you address the assignment questions.
You may add additional research, data or references
6 pages maximum
Use declarative headlines and charts/graphs as needed
Due: January 14 at 11:59 pm ET (NYC) Grading:15 points total
10 Points: Complete
9-10 All topics covered completely. Demonstrates understanding of key concepts. Good and thorough insights.
7-8 Missing some topic(s). Fewer insights. Fewer references to course concepts.
<7 Significant elements mission
5 Points: Presentation