Literature and Problem Statement
For this Discussion, you will evaluate the purpose statements in assigned journal articles in your discipline and consider the alignment of theory, problem, and purpose. You will also explain your position on the relationship between research and social change.
Alignment means that a research study possesses clear and logical connections among all of its various components. To achieve these connections, researchers must carefully craft the components of their study such that when they are viewed together, there is a coherent interrelationship.
As you read the authors’ purpose statements, consider how well the intent of the study, and its connection to the problem and theoretical framework, is presented. Also, consider if the purpose statement reveals the study’s potential for engendering positive social change.
As you know, social change is a distinguishing feature of Walden University’s mission. Positive social change implies a transformation that results in positive outcomes. This can happen at many levels (e.g., individual, family systems, neighborhoods, organizations, nationally and globally); and positive social change can occur at different rates: slow and gradual or fast and radical.
Journal Article
Wilhelmy, A., Kleinmann, M., König, C. J., Melchers, K. G., & Truxillo, D. M. (2016). How and why do interviewers try to make impressions on applicants? A qualitative study. Journal of Applied Psychology, 101(3), 313-332. doi:10.1037/apl0000046
Post a critique of the research study in which you:
- Evaluate the authors’ use of literature.
- Evaluate the research problem.
- Explain what it means for a research study to be justified and grounded in the literature; then, explain what it means for a problem to be original.
The Use of Literature Checklist and Problem Statement Checklist serve as guides for your evaluations. Please do not respond to the checklists in a Yes/No format in writing your Discussion post.
Be sure to support your Main Issue Post and Response Post with reference to the week’s Learning Resources and other scholarly evidence in APA Style.
ResearchTheory, Design, and Methods Walden University
© 2016 Laureate Education, Inc. Page 1 of 1
Use the following criteria to evaluate an author’s use of literature.
• Look for indications of the following ways the author used literature:
• Introduce a problem
• Introduce a theory
• Provide direction to the research questions and/or hypotheses
• Compare results with existing literature or predictions
• Did the author mention the problem addressed by the study?
• Is the purpose of the study stated?
• Are key variables in the study defined?
• Is information about the sample, population, or participants provided?
• Are the key results of the study summarized?
• Does the author provide a critique of the literature?
• Are sources cited to support points?
• Are the citations to recent literature (within the past 5 years with the exception
of seminal works)?
• Does the literature justify the importance of the topic studied?
- Use of Literature Checklist
Research Theory, Design, and Methods Walden University
© 2016 Laureate Education, Inc. Page 1 of 1
Use the following criteria to evaluate an author’s problem statement:
• Is a problem identified that leads to the need for this study?
• Is a rationale or justification for the problem clearly stated?
• Is the problem framed in a way that is consistent with the research approach?
• Does the statement convey how the study will address the problem?
• Are the citations to literature current (i.e., within the past 5 years with the
exception of seminal works)?
- Problem Statement Checklist
Litmus Test for a Doctoral-Level Research Problem
Background on these “litmus test” questions
· The distinguishing characteristic of doctoral-level research (as opposed to masters level) is that it must make an original contribution to the field. However, students may struggle to identify what will authentically contribute to their field or discipline.
· The most critical step in making such a contribution is to first identify a research problem with the 4 doctoral hallmarks below. Identifying a doctoral-level research problem is “necessary, but not sufficient,” to produce doctoral-level capstone.
REQUIRED DOCTORAL HALLMARKS OF THE RESEARCH PROBLEM
In Walden’s scholar-practitioner model, a research problem shows promise of contributing meaningfully to the field ONLY if the answer to ALL of the following questions is “yes.”
Yes
No
1. JUSTIFIED?
Is there evidence that this problem is significant to the professional field?
There must be relevant statistics (expressing an unjust inequality, financial impact, lost efficiency, etc.), documentable discrepancies (e.g., two models that are difficult to reconcile), and/or other scholarly facts that point to the significance and urgency of the problem. The problem must be an authentic “puzzle” that needs solving, not merely a topic that the researcher finds interesting.
2. GROUNDED IN THE LITERATURE?
Can the problem be framed in a way that will enable the researcher to either build upon or counter the previously published findings on the topic?
For most fields, this involves articulating the problem within the context of a theoretical or conceptual framework. Although there are multiple ways to ground a study in the scientific literature, the essential requirement is that the problem is framed in such a way that the new findings will have implications for the previous findings.
3. ORIGINAL?
For research doctorates (Ph.D.):
Does the problem reflect a meaningful gap in the research literature?
For the professional doctorates (Ed.D. and D.B.A.):
Does the problem describe a meaningful gap in practice?
4. AMENABLE TO SCIENTIFIC STUDY?
Can a scholarly, systematic method of inquiry be applied to address the problem?
The framing of the problem should not reveal bias or present a foregone conclusion. Even if the researcher has a strong opinion on the expected findings, scholarly objectivity must be maximized by framing the problem in the context of a systematic inquiry that permits multiple possible conclusions.
Seediscussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/279955332
How and Why Do Interviewers Try to Make Impressions on Applicants? A
Qualitative Study
Article in Journal of Applied Psychology · March 2016
DOI: 10.1037/apl0000046
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Some of the authors of this publication are also working on these related projects:
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Annika Wilhelmy
University of Zurich
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Martin Kleinmann
University of Zurich
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Cornelius J. König
Universität des Saarlandes
168 PUBLICATIONS 3,239 CITATIONS
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Klaus Melchers
Ulm University
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INTERVIEWER IMPRESSION MANAGEMENT 1
How and Why Do Interviewers Try To Make Impressions on Applicants? A Qualitative Study
Annika Wilhelmy and Martin Kleinmann
Universität Zürich
Cornelius J. König
Universität des Saarlandes
Klaus G. Melchers
Universität Ulm
Donald M. Truxillo
Portland State University
This article is currently in press in Journal of Applied Psychology
Author Note
Annika Wilhelmy and Martin Kleinmann, Department of Psychology, Universität Zürich,
Switzerland; Cornelius J. König, Department of Psychology, Universität des Saarlandes, Germany;
Klaus G. Melchers, Institute of Psychology and Education, Universität Ulm, Germany; Donald M.
Truxillo, Department of Psychology, Portland State University, Oregon, USA.
We thank Talya N. Bauer and Adrian Bangerter for their helpful comments on earlier versions
of the paper. We are grateful to Stéphanie Weissert, Lisa Juliane Schneider, Romana Nussbaumer,
and Sabrina Engeli for their help with data collection and analysis, and to Michel Hunziker for his
help with data analysis. We would also like to thank Susanne Inglin, Domenico Amendola, and
Roger Keller for technical and methodological consultations.
Correspondence concerning this article should be addressed to Annika Wilhelmy, Department
of Psychology, Universität Zürich, Binzmuehlestrasse 14/12, 8050 Zurich, Switzerland. E-mail:
a.wilhelmy@psychologie.uzh.ch.
INTERVIEWER IMPRESSION MANAGEMENT 2
Abstract
To remain viable in today’s highly competitive business environments, it is crucial for organizations
to attract and retain top candidates. Hence, interviewers have the goal not only of identifying
promising applicants, but also of representing their organization. Although it has been proposed that
interviewers’ deliberate signaling behaviors are a key factor for attracting applicants and thus for
ensuring organizations’ success, no conceptual model about impression management (IM) exists
from the viewpoint of the interviewer as separate from the applicant. To develop such a conceptual
model on how and why interviewers use IM, our qualitative
study
elaborates signaling theory in the
interview context by identifying the broad range of impressions that interviewers intend to create for
applicants, what kinds of signals interviewers deliberately use to create their intended impressions,
and what outcomes they pursue. Following a grounded theory approach, multiple raters analyzed in-
depth interviews with interviewers and applicants. We also observed actual employment interviews
and analyzed memos and image brochures to generate a conceptual model of interviewer IM.
Results
showed that the spectrum of interviewers’ IM intentions goes well beyond what has been proposed in
past research. Furthermore, interviewers apply a broad range of IM behaviors, including verbal and
nonverbal as well as paraverbal, artifactual, and administrative behaviors. An extensive taxonomy of
interviewer IM intentions, behaviors, and intended outcomes is developed, interrelationships between
these elements are presented, and avenues for future research are derived.
Keywords: employment interview, impression management, signaling theory, recruitment, qualitative
study
INTERVIEWER IMPRESSION MANAGEMENT 3
How and Why Do Interviewers Try to Make Impressions on Applicants?
A Qualitative Study
The employment interview continues to be the most popular selection tool used by both
applicants and organizations to assess and select one another (Macan, 2009). It is characterized by
social exchange processes between applicants (who want to get hired) and representatives of the
organization (who want to attract and select the best candidates). To reach their goals, applicants and
interviewers try to detect what their interaction partner is interested in and try to use this information
to send appropriate signals (Bangerter, Roulin, & König, 2012).
Signaling processes in the interview have mainly been studied in terms of impression
management (IM) efforts (Delery & Kacmar, 1998). Scholars have repeatedly pointed out that
interviewers frequently use IM, and that these deliberate behaviors are a key factor for attracting
applicants and thus ensuring an organization’s economic success (e.g., Dipboye & Johnson, 2013;
Rosenfeld, 1997). However, it is striking that past interview research has rarely addressed the
phenomenon of interviewer IM, as most prior studies have limited their focus on how applicants use
IM (Koslowsky & Pindek, 2011). Furthermore, research has assumed that interviewers use the same
IM behaviors as applicants (e.g., Stevens, Mitchell, & Tripp, 1990) without taking a closer look at
what interviewers actually do when they interact with
applicants.
We define interviewer IM as interviewers’ deliberate attempts to create impressions on
applicants (cf. Schlenker, 1980) and argue that it is important to identify and explain interviewer
IM.
As outlined below, we argue that interviewers’ aims and opportunities may be different from those of
applicants, and therefore their IM efforts should be somewhat different as well. Furthermore, scholars
have noted that signaling theory, which is most often used to explain recruitment phenomena
(Bangerter et al., 2012; Spence, 1973), is currently not well-defined and understood in the context of
interviewers’ IM intentions and behaviors (Celani & Singh, 2011). Thus, to provide a more
INTERVIEWER IMPRESSION MANAGEMENT 4
comprehensive theoretical understanding of how and why interviewers try to create impressions on
applicants, it is crucial to learn more about interviewers’ deliberate signaling behaviors as well as
their underlying intentions.
Therefore, the aim of the present study is to use a qualitative approach to create a taxonomy
and a conceptual model by identifying and analyzing the broad range of possible interviewer IM
intentions, behaviors, and intended outcomes. We use this conceptual model to point out propositions
for future research on interviewer IM. Drawing on interdependence theory (Rusbult & Van Lange,
2003), this study sheds light on how interviewer and applicant IM are similar and distinct.
Furthermore, our study elaborates signaling theory (Bangerter et al., 2012; Spence, 1973) in the
interview context by gaining insights into specific signals that are deliberately used by interviewers,
and why these signals are being sent.
Theoretical Background
Signaling Processes in the Interview
The employment interview is a dynamic exchange in which interviewers and applicants
engage in social interaction, gather information, and create and form impressions (Levashina,
Hartwell, Morgeson, & Campion, 2014). Consequently, in the last two decades, researchers have
increasingly considered both interviewer and applicant perspectives and have given more attention to
how applicants and interviewers intentionally adapt their behaviors to pursue their interests (Dipboye,
Macan, & Shahani-Denning, 2012).
In employment interviews, applicants have information that is of interest to interviewers but
to which interviewers do not necessarily have access (e.g., information about applicants’ personality).
Similarly, interviewers have information that is of interest to applicants but to which applicants do
not necessarily have access (e.g., selection criteria). In situations like this, when two parties have
access to dissimilar information, signaling theory (Bangerter et al., 2012; Spence, 1973) is helpful for
INTERVIEWER IMPRESSION MANAGEMENT 5
describing and explaining behavior. According to this theory, signaling processes consist of several
elements, such as two primary actors – the signaler, sender, or insider (e.g., the interviewer), and the
receiver or outsider (e.g., the applicant) – as well as the actual signals sent by the signaler to the
receiver (Connelly, Certo, Ireland, & Reutzel, 2011). As Connelly et al. (2011) pointed out, the
signaler can also take an active part in this signaling process. For instance, interviewers can
deliberately choose whether and how to reduce information asymmetry by intentionally
communicating (or signaling) certain qualities to applicants who lack this information (Connelly et
al., 2011).
In this vein, IM behaviors reflect an intentional way of sending signals (cf. Schlenker, 1980).
While interviewers’ signals could be anything that is interpreted as a signal by the applicant,
interviewer IM refers to signals that are deliberately sent by the interviewer. In other words,
interviewer IM relates to a deliberate facet of signaling theory (Bangerter et al., 2012). In addition, it
is important to note that any behavior that an interviewer applies could constitute interviewer IM
behavior if this behavior is shown with the intention to create impressions on applicants (e.g., asking
challenging interview questions not only because they are part of the interview guide but also with
the intention to signal the organization’s high performance expectations). Conversely, if an
interviewer’s behavior is not linked with such an intention (e.g., asking challenging interview
questions only because they are part of the interview guide), it does not constitute interviewer IM.
Although signaling theory is the framework most often used to explain recruitment
phenomena, it is currently not well-defined and understood when it comes to organizational
representatives’ intentions and deliberate signaling behaviors (Celani & Singh, 2011). To further
develop signaling theory, there have been calls to view and study signals within their social context,
such as the context of employment interviews. As such, a typology of signals that are sent in certain
contexts – like the employment interview – would be of high value to partition these signals into
INTERVIEWER IMPRESSION MANAGEMENT 6
meaningful categories and thus further understand the signaling phenomenon. In addition, research
would benefit from investigating the incentives of signalers, such as the outcomes they want to
achieve by using signals (Connelly et al., 2011). Thus, the main focus of this study is on signaling
intentions, the signals that interviewers deliberately send through their behavior to create applicant
impressions, and the outcomes interviewers want to achieve.
Potential signaling on the side of the interviewer. When organizations try to attract and
retain promising applicants, deliberate signals such as interviewer IM behavior have been proposed
to be particularly important (Celani & Singh, 2011). Nevertheless, despite extensive calls in the
literature to examine how and why interviewers intend to affect applicant impressions (cf., Delery &
Kacmar, 1998; Dipboye & Johnson, 2013; Gilmore, Stevens, Harrel-Cook, & Ferris, 1999; Macan,
2009), there have been no systematic attempts to examine the broad range of IM behaviors used by
interviewers. However, evidence suggests that interviewers pursue specific goals and that there are
certain interviewer characteristics that positively influence applicant attraction (Chapman, Uggerslev,
Carroll, Piasentin, & Jones, 2005; Derous, 2007).
It is important to note that only vague categories of behavior have been examined with regard
to applicants’ perceptions of interviewer behaviors, (e.g., competent behavior, professional behavior,
friendly behavior, cf. Chapman et al., 2005). Whereas it has been found that certain interviewer
behaviors and characteristics influence recruiting outcomes, such as perceived interviewer
personableness, competence, informativeness, trustworthiness, warmth, humor, and job knowledge
(Carless & Imber, 2007; Chapman et al., 2005), the signals that interviewers deliberately send
through their behavior to create these intended impressions have not been identified. Knowing more
about these specific, deliberate signals is crucial because it would help interviewers to influence
applicant impressions and thus to enhance recruitment success.
INTERVIEWER IMPRESSION MANAGEMENT 7
Furthermore, we do not know to what degree these interviewer behaviors represent IM in
terms of intentional, goal-directed behaviors. For instance, Tullar (1989) examined on-campus
interviewer utterances and found that about two-thirds of the utterances could be categorized as being
structuring (e.g., expanding on a previous statement) and nearly one-third as demonstrating
equivalence such as mutual identification (e.g., “That is interesting”). Nevertheless, it remains
unclear whether, how, and why interviewers intentionally adjust their behaviors to create images on
applicants’ minds, for example, images of being competent, professional, or friendly.
Potential differences between applicants’ and interviewers’ signaling. Applicants and
interviewers find themselves in the same social setting, but it might be misleading to apply existing
applicant IM taxonomies to interviewers. There may be considerable differences in applicants’ and
interviewers’ roles, intentions, and scopes of action. Interdependence theory (Rusbult & Van Lange,
2003) focuses on the causal determinants of dyadic social behavior and provides a conceptual
framework on the structure of interpersonal situations. The main idea of this theory is that
characteristics of the situation (e.g., individuals’ interests, information, and level of dependence)
exert strong effects on individuals’ behavior, for example, IM behavior. Thus, although interviewers
should apply some IM behaviors similar to those of applicants, they should also apply different IM
behaviors because they differ from applicants regarding several situational characteristics.
First, interdependence theory (Rusbult & Van Lange, 2003) suggests that individuals are
likely to use IM in different ways when they pursue different goals. As pointed out by Bangerter et
al. (2012), applicants and interviewers have partly divergent interests. For instance, while applicants’
primary signaling interest is to get a job offer, one of interviewers’ interests is to identify, attract and
finally hire the best performer. With this end in mind, interviewers try to create an image not only of
themselves but also of the job and the organization as a whole (Connelly et al., 2011). In other words,
interviewers need to influence applicants’ image of multiple targets. Thus, in addition to IM
INTERVIEWER IMPRESSION MANAGEMENT 8
behaviors that we know from applicant IM research such as self-promotion or self-focused IM
behaviors (i.e., describing one’s past accomplishments and competencies in a positive way), and
ingratiation or other-focused IM behaviors (i.e., flattering one’s interaction partner), interviewers
may use additional strategies to promote the job and the organization.
Furthermore, many existing taxonomies distinguish between assertive IM behaviors that aim
to enhance one’s own image and defensive IM behaviors that aim at defending against threats to a
positive image (e.g., Ellis, West, Ryan, & DeShon, 2002; Van Iddekinge, McFarland, & Raymark,
2007). However, in addition to the goal of promoting or defending oneself, the job, and the
organization, interviewers have also been given recommendations to provide realistic information to
facilitate self-selection (Wanous, 1976) and to signal honesty (Earnest, Allen, & Landis, 2011). Thus,
in order to create realistic applicant impressions, interviewers may apply behaviors that go beyond
applicant IM and that should result in a broader range of IM behaviors than the ones that applicants
apply.
Second, according to interdependence theory (Rusbult & Van Lange, 2003), individuals’
behavior is influenced by the information that is available to them. This is particularly relevant in
employment interviews, which involve interaction between strangers and are characterized by the
presence of vague information about the other (Rusbult & Van Lange, 2003). For example,
interviewers have access to information on applicants’ past failures, potential weaknesses, and gaps
in the applicants’ CV – whereas applicants usually do not easily get information before the interview
regarding the job, the organization, and the interviewer. This depth of interviewers’ information on
applicants should give them more possibilities to deliberately send signals and should thus translate
into a broader set of IM behaviors as compared to applicants.
For example, while research on applicant IM has primarily focused on verbal IM behaviors
(i.e., the content of applicants’ responses and statements), scholars have pointed out that much more
INTERVIEWER IMPRESSION MANAGEMENT 9
could be considered as part of one’s attempt to create images (Dipboye et al., 2012). For instance,
nonverbal IM has been seen as a fruitful area of research, including IM behaviors such as smiling,
eye contact, body posture (Levine & Feldman, 2002), as well as head nods, handshakes, and hand
gestures (McFarland, Yun, Harold, Viera, & Moore, 2005). In addition, verbal behaviors through
ways other than words may be used, also referred to as paraverbal or paralinguistic behaviors
(DeGroot & Motowidlo, 1999). Examples of paraverbal behaviors include style of delivery (e.g.,
pitch and speech rate) and verbal fluency.
Third, interviewers and applicants are to some extent dependent upon each other, but in
distinct ways, which should result in some differences in their IM (Rusbult & Van Lange, 2003). For
instance, applicants rely on interviewers because interviewers’ evaluations affect their chances of a
job offer (cf. Barrick, Shaffer, & DeGrassi, 2009). Therefore, applicants aim to create positive
images. Similarly, interviewers depend on applicants in terms of applicants’ job choice behavior, and
hence intend to create impressions on applicants (Dipboye et al., 2012). However, interviewers are
usually in a more powerful position than applicants because applicants only get to make a decision
about whether or not to work for the organization if they are offered a job (Anderson, 1992).
Consequently, interviewers might have the intention of signaling this power by using IM behaviors
that go beyond applicants’ IM.
Aims of the Present Study
In summary, interviewers’ goals and opportunities for IM are likely to differ from applicants’
goals and opportunities. Therefore, to enhance our theoretical understanding of this phenomenon, it is
crucial to develop a comprehensive taxonomy and a conceptual model about the deliberate signaling
processes on the side of the interviewer in terms of interviewer IM. To address these empirical and
theoretical gaps, we want to explore three main questions with our qualitative study. Based on these
INTERVIEWER IMPRESSION MANAGEMENT 10
research questions, our aim is to develop a conceptual model and a taxonomy about how and why
interviewers apply IM.
Research Question 1: What do interviewers intend to signal to applicants, that is, what
are interviewers’ IM intentions?
Research Question 2: What signals do interviewers deliberately use to create their
intended impressions, that is, what IM behaviors do interviewers apply?
Research Question 3: What outcomes do interviewers want to achieve by deliberately
sending signals to applicants, that is, what are interviewers’ intended IM outcomes?
Method
Grounded Theory Approach
Grounded theory is a qualitative methodology that is particularly appropriate for our study
because it has been developed to understand phenomena about which little is known (Glaser &
Strauss, 1967) – such as interviewer IM. In addition, grounded theory has been shown to help
researchers understand complex social processes (Willig, 2009). Thus, it has been suggested that
researchers apply qualitative research strategies, like grounded theory, in employment interview and
IM research (cf. Macan,
2009).
A core characteristic of grounded theory research is that data collection and analysis are
closely interrelated to engage with a phenomenon as deeply as possible. As such, analyzing data
influences the strategy of data collection and vice-versa (Glaser & Strauss, 1967). Hence, in our
study, data analysis influenced our subsequent choice of participants, interview questions,
observation emphasis, and our choice of topics for further data analysis.
Furthermore, grounded theory involves collecting data from multiple sources using multiple
techniques and analyzing it from multiple perspectives to create a multi-faceted sense of the
phenomenon (Glaser & Strauss, 1967). Thus, following recommendations by Bluhm, Herman, Lee,
INTERVIEWER IMPRESSION MANAGEMENT 11
and Mitchell (2011), we sampled diverse interviewers and applicants and collected comprehensive
information from in-depth interviews with interviewers and applicants, observations of selection
interviews, the review of memos related to these in-depth interviews and observations, and the
review of informational material that was given or recommended to applicants during the interview.
These data were analyzed and discussed by multiple researchers (following recommendations by
Corbin & Strauss, 2008).
Moreover, according to grounded theory, data collection and analysis continues until no new
information is gained, that is, until no new categories and concepts emerge from the data. In the
present study, this point, which is called theoretical saturation (Glaser & Strauss, 1967), was reached
after analyzing 30 in-depth interviews, 10 observations of real employment interviews, 43 memos,
and 12 pieces of informational material.
Samples
To better understand interviewers’ IM behaviors, we studied samples of populations who had
firsthand experience with the social interaction processes in employment interviews: people regularly
conducting employment interviews (i.e., interviewers) and people who had recently been interviewed
in several employment interviews (i.e., applicants). We included applicants because signalers (i.e.,
interviewers) might not always report all of the signals they apply. Specifically, we used information
provided by applicants to develop ideas about possible interviewer IM intentions and behaviors. We
then asked interviewers whether the behaviors and intentions reported by applicants actually
represented deliberate interviewer IM.
To achieve high heterogeneity of data sources, we began our study with different variables in
mind that might influence interviewer IM, such as gender, age, interview experience, hierarchical
level, and educational level (Dipboye, 2005). Interviewers were 27 to 63 years old (M = 41.5, SD =
12.2), and 60.0% were male. Their interview experience ranged from several months to 40 years, and
INTERVIEWER IMPRESSION MANAGEMENT 12
the number of interviews conducted in the past 12 months ranged from 4 to 300. Furthermore, their
hierarchical levels were very diverse ranging from assistant positions (e.g., HR assistant) to senior
manager positions (e.g., commanding officer in the army), and their vacancies ranged from trainee
and administrative positions to positions with managerial functions. The industry sectors of these
vacancies were also very diverse, such as human health services, financial services, and the army.
Applicants were 25 to 46 years old (M = 31.1, SD = 7.7), and 33.3% were male. Their
interview experience was very diverse, ranging from 5 to 30 interviews, and the number of interviews
in which they had participated in the past 12 months ranged from 3 to 11. Furthermore, our applicant
sample consisted of people applying for various positions such as paid internships, administrative
jobs, PhD programs, executive officer, senior consultant, and senior manager positions in various
industry sectors ranging from human health services, financial services, travel services, to research
and education.
Following an approach within grounded theory called theoretical sampling (Eisenhardt &
Graebner, 2007), we did not determine a priori what kind of and how much data we wanted to
collect. Instead, we used information gathered during the research process to develop ideas about
who could be interviewed and observed next. These new data were used to see whether additional
relevant categories might emerge, whether categories were well established, and whether
relationships between categories were fully developed (Glaser & Strauss, 1967). Thus, later in the
process, we also approached interviewers and applicants from industry sectors that were not yet
included in our sample (e.g., manufacturing and gambling services) because industry sectors were
mentioned as a potentially important aspect by participants. In addition, we purposely included
organizations that were facing difficulties regarding their reputation (e.g., a wholesale trade service
organization that had recently faced a scandal) because participants pointed out that this might help to
capture potential defensive strategies by interviewers. Furthermore, participants’ comments led us
INTERVIEWER IMPRESSION MANAGEMENT 13
additionally to include third-party interviewers (e.g., recruiting consultants) and interviewers within
an employing organization; interviewers with experience in college recruiting and in initial screening
interviews in addition to late-stage interviews; and interviewers and applicants with experience in
telephone interviews, video interviews, and panel interviews (because of the commonness of such
interviews). Sampling was done through job websites, an alumni pool of a Swiss university, and
references from our participants.
Data Collection
For data collection, we applied several methods as suggested by Bluhm et al. (2011): semi-
structured in-depth interviews of interviewers and applicants, observations of real employment
interviews, memos, and review of informational materials provided to applicants. It is important to
note that behaviors that were observed and ones that were reported by applicants provided us with
additional ideas of potential IM behaviors that we could verify in subsequent in-depth interviews to
ensure that these behaviors constituted IM (i.e., that they were applied by interviewers with the
intention of creating impressions on applicants). The in-depth interviews and observations are further
described below. Memos (one to two pages) were written subsequent to each in-depth interview and
observation and during the coding process. They were used to document ideas for data interpretation
and to engage in self-reflection about potential personal biases (see Glaser & Strauss, 1967; Suddaby,
2006). Furthermore, as suggested by Bansal and Corley (2011), informational material (such as
brochures) that was given or recommended to applicants was analyzed.
In-depth interviews. All of the 30 in-depth interviews (1 hour) with interviewers and
applicants were conducted by the first author in Switzerland and Germany. Regarding in-depth
interviews with applicants, the main goal was to develop ideas about what IM intentions interviewers
might have had and what signals they might have applied to create favorable impressions. Regarding
the in-depth interviews with interviewers, however, we placed special emphasis on whether they
INTERVIEWER IMPRESSION MANAGEMENT 14
really reported having had these intentions and whether they deliberately engaged in them in terms of
IM.
Following an orienting theoretical perspective (Locke, 2001), in-depth interviews were based
on semi-structured interview guides derived from insights gained during the review of the existing
literature. As can be seen in Appendices A and B, these interview guides covered four aspects: (a)
whether the particular impressions that applicants form during interviews might be important to
interviewers, (b) impressions that interviewers want applicants to form, (c) behaviors that
interviewers apply to create these favorable impressions, and (d) possible consequences of
interviewer IM. Part (a) of the interview guide ensured that our participants were concerned about the
impressions applicants form during the interview. It also prepared the mind-set of our participants
and stimulated them to take a recruitment perspective on the interview to ensure that we had a
common basis for the data from all interviews.
Furthermore, our interview questions were continuously adapted during the data collection
process depending on the insights we gained (Glaser & Strauss, 1967): Questions asked earlier in the
research process were different from those asked later as we better understood the interviewers’ and
applicants’ experiences and contexts (see Appendices A and B). For instance, to verify ideas that
emerged from applicants’ statements or from observations, we adapted the questions for our in-depth
interviews with interviewers to verify that these behaviors were intentionally applied IM behaviors
rather than some other, naturally occurring behavior. Hence, our in-depth interviews became
increasingly focused over the course of the study.
At the beginning of each in-depth interview, participants were ensured of confidentiality and
anonymity during further data processing. They were instructed to answer our questions based on the
employment interviews they had conducted (or participated in as an applicant) within the past 12
INTERVIEWER IMPRESSION MANAGEMENT 15
months. At the end of each in-depth interview, participants were given a survey that covered
demographic and context information. Furthermore, we audio-recorded all in-depth interviews.
Observations. As interviewer IM behaviors might not always be recognized by either
interviewers or applicants, we decided to observe 10 actual employment interviews. Following
recommendations by Bluhm et al. (2011), these observations served as an additional data source to
develop ideas on possible interview IM categories that could be verified in subsequent in-depth
interviews with interviewers.
The observed employment interviews were between 25 minutes and 2 hours long and took
place in seven different organizations. Two of these employment interviews were with the same
interviewers. Furthermore, one interviewer took part in both the in-depth interviews and the
observations. In addition, three of the employment interviews were not only observed but also audio
or video recorded. To avoid observer-expectancy effects, observation participants were not told that
this study examined interviewer IM behavior (Kazdin, 1977). Instead, they were briefly informed that
we were interested in the social processes taking place in employment interviews and were ensured
confidentiality.
The first author and a trained I/O Master’s level student conducted all of the observations
using an observation guide (see Appendix C). The goal of this observation guide was to help consider
all important aspects of the interview. The guide consisted of three main parts: observations prior to
the employment interview (e.g., what interviewers say and ask prior to the interview), different kinds
of interviewers’ IM behavior during the employment interview (e.g., how interviewers talk to the
applicants during the interview), and observations after the employment interview (e.g., body
language of interviewers after the interview). In addition, the observation guide contained sections
for unstructured observations in order to include data that might lead to new interpretations or
INTERVIEWER IMPRESSION MANAGEMENT 16
themes. Similar to the in-depth interview questions, the content of the observation guide was
constantly adapted in the course of the research process.
During and after each observation, the observers wrote down which IM behaviors
interviewers showed on the basis of the observation guide, and noted verbatim what the interviewers
said. Observed behaviors were described with as much detail as possible. At the end of each
observation, the observed interviewers filled out a survey that covered demographic and context
information. As described above, the observed behaviors were then incorporated into the in-depth
interviews with interviewers to ensure that they actually constituted instances of IM rather than some
other kind of behavior.
Data Analysis
Content analysis. Following grounded theory principles (Glaser & Strauss, 1967; Suddaby,
2006), all data were analyzed in four main steps. First, data were inspected sentence by sentence by
two independent raters of a pool of five raters (the first author, the I/O Master’s level student who
also served as an observer, and three other I/O Master’s level students). Raters participated in a half-
day training session conducted by the first author to learn and practice how to code (e.g., how to
apply and modify categories) using the coding software ATLAS.ti 6 (Friese, 2011). The use of two
coders ensured multiple perspectives on the data, as suggested by Corbin and Strauss (2008) to
increase creativity in the analysis while also decreasing personal bias. Furthermore, to increase
immersion in the data content, one of these two coders had always either conducted, observed, or
transcribed the in-depth interview under investigation and was therefore familiar with the interview
content. Regarding the coding of the in-depth interview data, interviews were transcribed verbatim
until we came closer to saturation (i.e., when the number of new categories was decreasing notably).
This was the case when twenty of the interviews had been transcribed, which totaled 613 double-
spaced pages. For the remaining ten interviews, tape recordings were directly coded. Observations
INTERVIEWER IMPRESSION MANAGEMENT 17
were coded based on observation notes and, if available, based on audio and video recordings.
Following Kreiner, Hollensbe, and Sheep (2009), coding was done based on an evolving system of
categories, a so-called coding dictionary that was continually modified based on iterative
comparisons between newly coded and previously analyzed data. Each word, sentence, paragraph,
and passage was seen as a feasible coding unit and could be coded. The ATLAS.ti 6 software was
used to enter codes, perform text and audio searches, and identify intersections of codes (following
recommendations by Grzywacz et al., 2007).
In a second step, the two coders met in joint coding meetings. They compared individual
codings and discussed discrepancies until consensus was established about which code was
appropriate. Furthermore, the technique of triangulation was used, meaning that agreement and
discrepancies among different data sources and different types of data were examined and discussed
to see whether they led to the same categories (Willig, 2009). For example, our observations of actual
employment interviews provided particularly valuable insights into nonverbal and artifactual
interviewer IM behaviors that were not spontaneously reported by interviewers. These behaviors
were either confirmed when we directly asked interviewers about it (e.g., displaying application
documents on the interview table), or not confirmed and thus not integrated into our system of
categories (e.g., displaying one’s security pass).
In a third step, coders identified abstract categories or concepts at the end of each joint
meeting to enhance the conceptual structure of the categories. The aim was to ‘lift’ the data to a
conceptual level by comparing codes and ideas emerging from the data (Martin & Turner, 1986).
Coders remained attentive to how these abstract concepts were related to existing research, and how
existing research could be used to identify and name new categories (Locke, 2001). After these
meetings, any new categories (including descriptions and example quotes), and any category changes
were documented in the coding dictionary.
INTERVIEWER IMPRESSION MANAGEMENT 18
In a fourth step, to move further from a descriptive to a conceptual level, our analysis focused
mainly on how the categories were linked (Schilling, 2006), especially on links between interviewer
IM intentions, behaviors, and intended outcomes. For this purpose, one rater went back to the
transcripts and audio recordings of the in-depth interviews with interviewers to examine which
categories were reported together in terms of forming a common theme over the course of each in-
depth interview. All of the links that were identified were documented to gain an overview about
which categories were associated, which associations were the strongest, and which patterns of
associations emerged.
Interrater agreement. Given the emergent nature of our categories, it was not possible to
determine interrater agreement during the primary coding process described above. Therefore, we
engaged in a secondary coding process to test the reliability of our categories and to determine the fit
of the emergent categories with the data (Butterfield, Trevino, & Ball, 1996). Following Kreiner et al.
(2009), we gave two of the five coders mentioned above a final version of the coding dictionary that
had emerged as well as a representative transcript subsample of 60 pages (10 percent, following
Bluhm et al., 2011) containing 185 interview passages. The coders were instructed to assign each
interview passage to the category that they believed best represented the passage. The overall
percentage of agreement between the two coders was .91, and Cohen’s Kappa was .88, suggesting
very good agreement (Fleiss & Cohen, 1973).
Member checks. Finally, we conducted member checks (also known as participant checks,
informant feedback, communicative validation, or respondent validation) to give voice to our
participants (Bluhm et al., 2011) and to ensure that the categories derived in this study were indeed
grounded in the data (Yanow & Schwartz-Shea, 2006). Member checks imply that categories are
tested with members of those stakeholding groups from whom the data were originally collected
(Lincoln & Guba, 1985). We went back to the 30 participants in the in-depth interviews and asked for
INTERVIEWER IMPRESSION MANAGEMENT 19
their feedback on our categories. Three of these member checks were conducted by telephone, and 23
were conducted online (an 86.7 % overall response rate).
First, participants were introduced to all of the categories derived in this study. As we were
interested in in-depth feedback, participants were then allocated to one of four different groups. Each
group was given a different subsample of categories to focus on. Regarding this subsample of
categories, participants were asked to what extent they believed each single category was useful for
conceptualizing interviewer IM. Specifically, they were asked to indicate whether the behaviors
represented deliberate interviewer IM in terms of behaviors that are applied to create favorable
applicant impressions. Second, we asked participants whether any categories should be merged,
deleted, divided, or added, and whether they would change the categories’ structure. Third, we
analyzed participants’ ideas and commentaries, went back to our data for confirmation, and
integrated the results into our system of categories.
Results
Overview
The aim of this study was to investigate how interviewers try to create impressions on
applicants in terms of interviewer IM intentions and behaviors, and why they engage in these
behaviors in terms of intended IM outcomes. Regarding interviewer IM intentions, the data analysis
yielded five categories that we organized into two major themes (see Table 1): primary interviewer
IM intentions that refer to interviewers’ overriding goal of representing the organization, the job, and
themselves (i.e., signaling attractiveness and signaling authenticity), and secondary interviewer IM
intentions that refer to interviewers’ actual personal interactions with applicants (i.e., signaling
closeness, signaling distance in terms of professionalism, and signaling distance in terms of
superiority). In terms of interviewer IM behaviors, we found five different types of behavior: verbal,
paraverbal, nonverbal, artifactual, and administrative interviewer IM behaviors (see Table 2). With
INTERVIEWER IMPRESSION MANAGEMENT 20
regard to intended interviewer IM outcomes, we found three different types: outcomes related to the
interview’s recruitment function, related to the interview’s selection function, and related to
interviewers themselves (see Table 3). As can be seen in Tables 1 to 3, these types of IM intentions,
behaviors, and intended outcomes could each be further differentiated into higher-level (left column)
and lower-level categories (right column) based on our data. In addition, many of the emergent
categories were unanticipated by past IM research (indicated by italicized category names in Tables 1
to 3). Our conceptual model of interviewer IM is depicted in Figure 1 and displays how interviewer
IM intentions (square boxes), behaviors (round-edged cells), and intended outcomes (at the end of
arrows outside of boxes) are linked. Please note that the IM behaviors presented in Figure 1 are not
comprehensive, but constitute representative examples to demonstrate the main patterns of
relationships that we found between IM intentions, behaviors, and intended outcomes gleaned from
Tables 1 to 3.
How Interviewers Apply IM
What are interviewers’ IM intentions? To gain insights on how interviewers apply IM, we
analyzed interviewers’ underlying intentions. We found a broad spectrum of impressions that
interviewers intend to create on applicants, and that different aims or foci can be distinguished. We
found that interviewers try to influence applicant impressions not only regarding impressions of the
interviewers themselves, but also regarding impressions of the team, the job, and the organization as
a whole. For example, one interviewer said1 “The impression I create on the applicant concerning
myself as a person and concerning our company and our way of working, I think that’s the basis for
the whole [hiring] process that may start afterwards … What counts is the perception that the
1 For the sake of brevity, quotes supporting these categories are not presented for all categories but are available from the
first author upon request.
INTERVIEWER IMPRESSION MANAGEMENT 21
candidate gets of me and everything I’m representing” (Interviewer 62). Hence, compared to
applicant IM, interviewer IM may be considered as a more complex phenomenon because applicants’
major (and maybe only) aim is to enhance interviewer impressions of themselves (cf. Barrick et al.,
2009).
Furthermore, we noticed that early in the in-depth interviews, participants mainly told us
about the impressions applicants should receive regarding the organization, the job, and the
interviewer as a person. As these IM intentions have to do with the main goal of the interviewer (i.e.,
representing the company) and constitute very basic intentions, we called them “primary” (see Table
1). Data analysis suggested that interviewer IM serves two main purposes: signaling attractiveness
(IM intention 1) and signaling authenticity (IM intention 2).
While the intention of appearing attractive is in line with the dominant understanding of IM
(e.g., Jones & Pittman, 1982), the intention of appearing authentic adds an important new aspect. It
suggests that for interviewers, creating realistic images is important not only in terms of realistic job
previews and self-selection (Wanous, 1976), but also in terms of being perceived as sincere and taken
seriously by applicants.
Furthermore, participants told us about additional IM intentions that we called “secondary”
because in contrast to the two primary IM intentions, these intentions seemed to be more closely
related to interviewers’ personal interaction with the applicant and were usually mentioned later in
the in-depth interviews (see Table 1). Regarding secondary interviewer IM intentions, three major
categories emerged from what interviewers reported in the in-depth interviews: signaling closeness
(IM intention 3), signaling distance in terms of professionalism (IM intention 4), and signaling
2 Quotes are labeled with participant code numbers, which either start with “Interviewer” to indicate that an interviewer
was the source of information or “Applicant” to indicate that an applicant was the source of information. More detailed
information about any quotes presented in this article is available from the first author upon request.
INTERVIEWER IMPRESSION MANAGEMENT 22
distance in terms of superiority (IM intention 5). As can be seen in Table 1, these secondary
intentions could each be further differentiated into lower-level categories based on the data.
Interestingly, the secondary interviewer IM intention of distance in terms of superiority
indicates that interviewers do not always try to be friendly and build rapport with the applicant. In
some cases, interviewers might rather have the intention to signal their status and power (IM
intention 5a) or to convey a feeling of uncertainty to applicants about the likelihood of receiving a job
offer (IM intention 5c).
How are interviewers’ IM intentions interrelated? Data analyses revealed various
interrelations between interviewer IM intentions. For instance, the two primary interviewer IM
intentions of signaling attractiveness and signaling authenticity were found to constitute two separate
dimensions that often co-occur with each other (e.g., “It’s not only about a positive impression but
also about a realistic one,” Interviewer 15). In addition, these two intentions were reported by most
interviewers, which indicates that signaling attractiveness and signaling authenticity are both
fundamental for most interviewers.
Furthermore, our findings show that the secondary IM intentions differ regarding their
importance for interviewers. Whereas signaling closeness was reported in almost all of the in-depth
interviews and thus seems to be a universal and fundamental IM intention, signaling distance in terms
of professionalism and superiority was reported less often and may thus play an important role only
for some interviewers. Interestingly, those interviewers who reported the intention of signaling
distance always reported the intention of signaling closeness as well. This provides some indication
that interviewers can have both intentions simultaneously.
In addition, we found that all interviewers reported multiple primary and secondary IM
intentions, and some of these intentions seemed synergetic while others seemed rather incompatible.
This is also represented in the way the different kinds of impressions are arranged in Figure 1 in
INTERVIEWER IMPRESSION MANAGEMENT 23
terms of being located closer together vs. further apart. For example, interviewers with the intention
of creating an impression of authenticity often also reported the intention of creating an impression of
professionalism, such as “There may be companies … that only present the positive and try to
mislead people, but with us, that’s not the case … I don’t want to persuade [the applicant] of
something that’s not true. One should be truthful, open, transparent. I don’t think this is about putting
on a show” (Interviewer 3). In contrast, interviewers with the intention to signal distance in terms of
superiority rarely reported the intention of signaling attractiveness, indicating that these intentions
may be rather incompatible for interviewers.
What IM behaviors do interviewers apply? We found that interviewers apply a broad range
of different IM behaviors that do not only include verbal and paraverbal behaviors but also
nonverbal, artifactual, and administrative behaviors (see Table 2).
Verbal interviewer IM. Verbal interviewer IM means that interviewers use the content of
what they are saying to influence applicant impressions. As can be seen in Table 2, results suggest
that verbal interviewer IM behaviors can be divided into self-focused (i.e., interviewer-focused; IM
behavior 1), applicant-focused (IM behavior 2), fit-focused (IM behavior 3), job-, team-, or
organization-focused (IM behavior 4), and interview process-focused IM behavior (IM behavior 5).
Additionally, another form of verbal interviewer IM is modifying one’s style of communication (IM
behavior 6), such as modifying the applicants’ speech portion, adapting one’s vocabulary and dialect
to the applicant, and using verbal encouragers (e.g., “mmmh”, “ya”, “yeah”).
Analysis of our in-depth interviews with interviewers indicated that to place themselves, their
organization, and the job in a favorable light, interviewers are likely to present positive information
and express enthusiasm to the applicant (IM behavior 1e). We also found that to induce an
impression of authenticity, sometimes interviewers intentionally state negative aspects of the
company or the job such as, “To be authentic and honest, I indicate weaknesses of the company …,
INTERVIEWER IMPRESSION MANAGEMENT 24
indicate the positive but also weaknesses” (Interviewer 10; IM behavior 4c). Furthermore, we found
that to signal attractiveness despite negative aspects, interviewers often frame negative information in
a positive way (IM behavior 4d). For example, an interviewer reported, “I personally try to do this in
a frank way, in a straightforward way … There are negative aspects regarding the work load but, of
course, that results in a higher quality of our [services]. So negative aspects are justified in a positive
way” (Interviewer 8).
Paraverbal interviewer IM. Paraverbal interviewer IM refers to interviewers’ verbal
behaviors other than words that are applied to influence applicant impressions (cf. Barrick et al.,
2009; DeGroot & Motowidlo, 1999). As depicted in Table 2, we found three different categories of
how interviewers modulate their voice when communicating with applicants: speaking in an
empathetic way to signal closeness (IM behavior 7), speaking in an authoritative way to signal
distance in terms of superiority (IM behavior 8), and speaking in an unobstrusive, neutral way to
signal distance in terms of professionalism (IM behavior 9). The finding that interviewers may
intentionally talk in an authoritative way provides empirical support for propositions by Gilmore et
al. (1999) and Connerley and Rynes (1997), who suggested that interviewers might sometimes have
the goal of intimidating applicants.
Nonverbal interviewer IM. Nonverbal interviewer IM means that interviewers use their body
language to create impressions on the applicant. As shown in Table 2, we found that interviewers
may use nonverbal IM both to create an impression of closeness, for example by laughing (IM
behavior 10a) and making eye contact (IM behavior 10d). For example, an interviewer reported, “To
make sure it’s casual and comfortable, maybe chuckling with the candidates” (Interviewer 7). In
addition, data indicated that nonverbal interviewer IM can also be applied in the form of body
contact. This includes not only handshakes (IM behavior 10i), as suggested by applicant IM research
(e.g., McFarland et al., 2005), but also friendly backslaps (IM behavior 10j), for example at the end
INTERVIEWER IMPRESSION MANAGEMENT 25
of the interview. Furthermore, we found that interviewers apply elements of empathetic listening (cf.,
Bodie, 2011) to influence applicant impressions, such as mirroring the applicant’s posture (IM
behavior 10g) and nodding affirmatively (IM behavior 10c). Data also revealed that a lack of
empathetic listening may serve as IM (i.e., doing something unrelated to the conduct of the interview,
IM behavior 10k). To irritate applicants and convey superiority, some interviewers intentionally
avoided eye contact, for example, by paging through documents or looking out of the window while
applicants were talking. For example, an interviewer stated “Putting on a poker face, well, I try to
restrain myself” (Interviewer 7).
Artifactual interviewer IM. Artifactual interviewer IM refers to how interviewers use “an
object made by a person” (Hornby & Wehmeier, 2005, p. 72), such as manipulating professional,
status, and aesthetic cues to influence applicant impressions (Gardner & Martinko, 1988; Schneider,
1981). As can be seen in Table 2, we found that interviewers use four different kinds of artifacts to
create images: aspects of their appearance (IM behavior 12), premises appearance (IM behavior 13),
visual information displayed during the interview (IM behavior 14), and giveaways or promotional
items for applicants (IM behavior 15).
First, consistent with applicant IM taxonomies, interviewers reported that they modify their
clothing (IM behavior 12a) and accessories (IM behavior 12b) to influence impressions. However, in
contrast to applicants, interviewers were found to also consider the appearance of the interview
building (IM behavior 13a), interview room (IM behavior 13b), and the seating arrangement (IM
behavior 13g) as a very important IM tool. For instance, an interviewer said, “A conference room …
portraying the department, that certainly has a more positive impact than if one gets the impression
that it’s a chilly cubbyhole” (Interviewer 7; IM behavior 13b). Additionally, regarding the seating
arrangement, sitting kitty-corner may aim to create impressions of closeness (e.g., “then he [the
applicant] certainly doesn’t feel so exposed … not like being before the court,” Interviewer 8), while
INTERVIEWER IMPRESSION MANAGEMENT 26
sitting face-to-face may aim to signal superiority (e.g., “it’s always been face-to-face… a typical
exam situation,” Applicant 1).
Second, we found that interviewers provide applicants with visual information during the
interview to convey images. For instance, interviewers reported that they intentionally display
applicants’ application documents on the table (IM behavior 14b), sometimes marked in bright
colors, to create a professional image.
Finally, an aspect that has not been considered in past research is that interviewers may hand
out giveaways and promotional items to applicants to influence the impressions they gain, such as
informational material (IM behavior 15a), promotional gifts (IM behavior 15b), and business cards
(IM behavior 15c). These items can convey appreciation and help to stick in the applicant’s memory.
Administrative interviewer IM. While collecting and analyzing data, we noticed that many
interviewers were telling us about how they time their communication and provide services to
applicants to influence applicant impressions (see Table 2). We called this type of interviewer IM
“administrative” because it refers to behaviors connected with organizing the interview. Regarding
timing of communication (IM behavior 16), our study goes beyond existing work on pre-interview
communication (cf. Carless & Hetherington, 2011) by showing that interviewers may intentionally
ensure timeliness in order to create applicant impressions of closeness. For instance, one interviewer
said, “I think in a way it’s appreciation … So it’s fatal when somebody from the line management is
late for the interview” (Interviewer 8).
Concerning administrative interviewer IM by providing services to applicants (IM behaviors
16 to 19), our data suggest that many aspects of conducting interviews that have only been
understood as standard elements in previous research can actually constitute interviewer IM if these
behaviors are applied with the intention of creating impressions on applicants. For example,
interviewers reported sending confirmations of receipt of application documents to applicants (IM
INTERVIEWER IMPRESSION MANAGEMENT 27
behavior 17a) not only because it was part of the standard procedure, but also because they wanted to
convey appreciation, which makes it IM behavior.
In addition, interviewers seem to provide services for IM purposes not only during the
interview, but also beforehand and subsequently. For instance, to create an impression of closeness
before the actual interview, interviewers may call and invite applicants personally instead of asking
somebody else to extend an invitation (IM behavior 17c): “I prefer a personal telephone call. That
makes a completely different impression than an anonymous e-mail …When I talk to the person by
telephone, it seems much more significant” (Interviewer 11).
During the interview, offering drinks (IM behavior 18c), breaks (IM behavior 18d), site visits
(IM behavior 18f), and refund of travel expenses (IM behavior 18g) can be considered as IM, if these
service features are intended to serve as signals to the applicant (i.e., signals of professionalism). For
instance, one interviewer reported, “I offer something to drink. Often they [the applicants] don’t even
have the courage to pour the water themselves. Then I do that as well” (Interviewer 3). However,
interviewers may also intentionally choose not to offer certain drinks in order to signal
professionalism, such as “I don’t serve any coffee … I want to lay emphasis on professionalism
because to me, a selection interview is not an afternoon coffee party” (Interviewer 10).
After the interview, interviewers were found to intentionally influence applicant impressions
by modifying their way of giving feedback to applicants about interview results (e.g., by providing
feedback by telephone instead of by e-mail, IM behavior 19b). For example, an interviewer told us,
“Usually I do that orally. Communicating that we decided to choose somebody else, I try to do that
orally, if possible” (Interviewer 3).
When do interviewers apply which IM behaviors? Our analyses revealed that interviewers
apply different IM behaviors depending on their IM intentions. These links between interviewer IM
intentions and behaviors are depicted in Figure 1; behaviors (white, round-edged cells) are placed
INTERVIEWER IMPRESSION MANAGEMENT 28
within or touching intentions (light or dark gray, square boxes) to indicate association. First, we
found that most of the IM behaviors are used with a certain purpose, that is, there is a clear link
between each of these IM behaviors and a single IM intention. In Figure 1, this is visualized by cells
of behavioral examples that are located within each larger box representing an IM intention. For
example, expressing enthusiasm (IM behavior 1e) and decorating the interview room (IM behavior
13c) are often used with the intention to signal attractiveness (IM intention 1), whereas demonstrating
similarity (IM behavior 3b) is often used with the intention to signal closeness (IM intention 3).
Second, some IM behaviors are related to multiple IM intentions at the same time. In Figure 1, this is
visualized by cells of behavioral examples that are bridging the boxes of two different IM intentions.
For instance, positive framing (IM behavior 4d) may be used to signal both attractiveness (IM
intention 1) and authenticity (IM intention 2), and the IM behavior of incorporating future colleagues
(IM behavior 18e) may be used to signal both authenticity (IM intention 2) and superiority (IM
intention 5). It is noteworthy that we only found one IM behavior, challenging, with the goal of
creating a professional and superior image. Third, the remaining IM behaviors can be described as
being multipurpose, that is, they can be related to different IM intentions depending on how they are
applied. In Figure 1, these multipurpose IM behaviors are located in the center of the figure. For
example, interviewers can modify applicants’ speech portion (IM behavior 6c) in a way that the
portion is high to signal appreciation (IM intention 3b), or in a way that the portion is low to signal
status and power of decision (IM intention 5a).
As described above, we found that most of the variance regarding underlying IM intentions
lies within the lower-level categories of IM behaviors. However, we also found some indications
regarding how the five broad categories of IM behaviors (verbal, paraverbal, nonverbal, artifactual,
and administrative; see Table 2) might be linked to IM intentions (see Figure 1). For example,
paraverbal and nonverbal IM behaviors may play a particularly important role for signaling closeness
INTERVIEWER IMPRESSION MANAGEMENT 29
versus signaling distance. Paraverbal and nonverbal IM behaviors represent indirect ways of
communicating, which seems especially important regarding interviewers’ personal interaction with
applicants, that is, interviewers’ secondary IM intentions.
In addition, our data suggest that some interviewer IM behaviors are more prevalent than
others. Some IM behaviors were reported by almost all interviewers, which indicates that these
behaviors are rather universally applied and fundamental for interviewers (e.g., challenging,
modifying interview length, offering drinks). In contrast, some IM behaviors were reported only by a
few interviewers, which indicates that these behaviors are rather idiosyncratic (e.g., backslapping,
displaying test results, handing out promotional gifts).
Furthermore, our analyses revealed that those IM behaviors that are linked to the same IM
intention are most likely to be applied in combination. For instance, if an interviewer aims to signal
closeness (IM intention 3), IM behaviors such as demonstrating similarity (IM behavior 3b), referring
to the applicant by name (IM behavior 2a), and thanking (IM behavior 2f) tend to be combined. In
contrast, IM behaviors that are related to rather incompatible IM intentions are unlikely to be
combined.
Additionally, we found that that the use of IM behaviors might depend on the interviewer’s
industry sector. For instance, when we compared interviewers from the army with interviewers from
human health services, we found that those from the army reported more intentions to signal
authenticity and performance expectations to create a realistic image and enhance applicants’ self-
selection. This is in line with the army’s tough image and clear command structure. In contrast,
interviewers from the human health services such as hospitals put more emphasis on signaling
attractiveness by reinforcing the advantages of the job and their respective hospital (IM behavior 4a),
and put more emphasis on signaling closeness, for example, by stepping up to the applicant before
the interview (IM behavior 18a). As hospitals are service providers, these interviewers were also
INTERVIEWER IMPRESSION MANAGEMENT 30
much more concerned about applicants’ future consumer behavior (intended IM outcome 4c) in terms
of choosing their hospital if they require treatment. Thus, an interviewer’s industry sector is likely to
influence the specific set of IM intentions, behaviors, and intended outcomes that is applied.
Furthermore, we found that there are some interviewer IM behaviors that can only be applied
in certain interview settings such as panel interviews. Specifically, regarding nonverbal IM,
interviewers were found to intentionally smile at other interviewers (IM behavior 11a), nod in
response to other interviewers’ questions (IM behavior 11b), and mirror other interviewers’ body
postures (IM behavior 11c) to induce an impression of harmony and signal positive corporate
climate. These findings suggest that panel interviews may offer interviewers additional possibilities
for influencing applicant impressions.
What is more, interviewers may change their IM intentions and behaviors over the course of
the interview. For instance regarding paraverbal IM, interviewers and applicants reported that
interviewers tend to speak in an empathetic way (IM behavior 7) at the beginning and end of
interviews, and when asking delicate questions. In contrast, interviewers tend to speak in an
authoritative way (IM behavior 8) when asking challenging questions. For example, interviewers
reported, “I ask questions rather snappily” (Interviewer 7), and “When I want to hear an answer, then
I express myself in a very bald way, then I’m not welcoming anymore” (Interviewer 11). This
suggests that the way in which interviewers apply IM might depend on the timing in the interview
and on the content of the conversation.
Why Interviewers Apply IM
What are interviewers’ intended IM outcomes? To examine why interviewers apply IM,
we asked interviewers and applicants about their experiences and assumptions on intended IM
outcomes. As can be seen in Figure 1 and Table 3, our data revealed that interviewers try to influence
INTERVIEWER IMPRESSION MANAGEMENT 31
applicant impressions in order to enhance many different outcomes related to recruitment, selection,
and to interviewers themselves.
First, interviewer IM may be applied to improve the interview’s recruitment function such as
a strong organizational image and reputation on the side of the applicant (intended IM outcome 3c).
For instance, an interviewer reported, “Ideally, in the end the applicant says ‘They did not hire me,
but this is a GOOD company.’ That’s the goal” (Interviewer 12). In addition, interviewers reported
that they applied IM to ensure that applicants leave the interview room feeling good about themselves
(intended IM outcome 2), and react with positive attitudes (intended IM outcome 3), intentions, and
behaviors towards the organization (intended IM outcome 4). For instance, an interviewer reported,
“To give the applicant a positive feeling, even in situations where it’s clear that the candidate is not
qualified … So that the applicant gets an impression of the company, what we do, what we stand for,
particularly the positive we stand for, and has a positive attitude towards us” (Interviewer 7).
Second, we found that interviewers not only apply IM for recruitment purposes but also to
enhance the interview’s selection purpose. Specifically, we found that interviewers intend to increase
the amount of personal information applicants reveal during the interview (intended IM outcome 5a)
and the informative value of this information (intended IM outcome 5b) in terms of applicants being
honest and explicit. For example, one interviewer reported “When I find something in the CV where
I have experience myself … when the applicant can tell, aha, this person knows what I’ve
experienced … then he’s more relaxed, tells me more, and is more open towards me” (Interviewer 8).
Third, our interview data revealed that interviewers also apply IM to influence outcomes
related to themselves, such as a strong interviewer reputation (intended IM outcome 6a) and their
own career advancement (intended IM outcome 6b). So far, interview research has primarily focused
on outcomes related to the interview’s selection and recruitment purpose (Dipboye et al., 2012), so
these findings add a new aspect to interview research by stressing interviewers’ aims. Intended
INTERVIEWER IMPRESSION MANAGEMENT 32
interviewer IM outcomes such as interviewer reputation and career advancement indicate that
interviewers have certain self-centered motives and career goals in mind when they interact with
applicants.
When are interviewers’ intended IM outcomes likely to be reached? First, we found that
not all interviewers intend to achieve all of the outcomes presented in Table 3 and Figure 1. Some
intended outcomes were reported more than others in our in-depth interviews and thus seem to be
fundamental to interviewers, such as a strong organizational image and reputation (intended IM
outcome 3c), job choice as well as recommendation and reapplication intention and behavior
(intended IM outcomes 4a, 4b, and 4d). In contrast, some intended outcomes were reported only in a
few in-depth interviews and thus seem more idiosyncratic, such as influencing applicants’ self-
esteem (intended IM outcome 2b), preventing legal action (intended IM outcome 4e), promoting
strong interviewer reputation (intended IM outcome 6a), and improving interviewer career
advancement (intended IM outcome 6b).
Second, as can be seen in Figure 1, our results indicate that there is a pattern to which IM
behaviors and outcomes are most closely linked, that is, certain IM behaviors are more closely linked
to certain outcome components than to others. Interviewers’ IM intentions and behaviors seem to
differ for short-term versus long-term perspectives regarding their intended recruiting-related
outcomes. For example, we found that IM behaviors used to signal attractiveness are primarily linked
to the intended outcome of fast recruiting (filling the vacancy as quickly as possible), whereas IM
behaviors used to signal authenticity are primarily linked to sustainable recruiting (trying to achieve
high job tenure).
Third, the intended recruiting-related outcome of preventing legal action was found to be
primarily related to IM behaviors that are applied to signal distance in terms of professionalism. In
addition, selection-related outcomes such as retrieving a high amount of valid personal information
INTERVIEWER IMPRESSION MANAGEMENT 33
from applicants were found to be primarily associated with IM behaviors applied to signal closeness.
For example, as one interviewer put it “an emotional tie makes the applicant trust in me, so that he
communicates with me in a transparent way” (Interviewer 6).
Fourth, the interviewer-related outcome of strong interviewer reputation was found to be
mainly associated with IM behaviors applied to signal distance in terms of superiority. For instance,
an interviewer told us, “Well, I’m well known because of my reputation … I’m one of the most
ruthless ones in our HR department” (Interviewer 2).
Finally, we found indications that the different intended IM outcomes intertwine in a complex
pattern. For example, an organization’s strong image and reputation partly depend on how applicants
experience the interview process and spread the word, such as “When he goes home with positive
emotions then he’ll tell others about it, he’ll tell his friends and other people he knows, and hopefully
these others will apply, too” (Interviewer 7). Furthermore, the intended outcome of interviewers’
career advancement is not depicted in Figure 1 because we found that this component intertwined
with (and implicit in) other intended interviewer IM outcomes. For instance, if an interviewer
achieves good acceptance rates and gets positive feedback from applicants, colleagues, and
supervisors, this should have a favorable impact on the interviewer’s career.
Discussion
Previous research on IM in interviews has been fruitful, but this literature has lacked a
conceptual model to aid in understanding how and why interviewers try to make impressions on
applicants. Instead, previous work has been based on the assumption that interviewers use the same
IM behaviors as applicants without acknowledging what intentions and opportunities interviewers
actually have when they interact with applicants. Thus, as a response to repeated calls for research on
interviewer IM (e.g., Dipboye & Johnson, 2013; Gilmore et al., 1999; Macan, 2009), our study offers
a new perspective on the selection interview by systematically examining interviewer IM. Following
INTERVIEWER IMPRESSION MANAGEMENT 34
a grounded theory approach, we identified how interviewers apply IM in terms of what they intend to
signal to applicants (i.e., interviewer IM intentions) and which signals interviewers deliberately use
to create their intended impressions (i.e., interviewer IM behaviors). Furthermore, we examined why
interviewers apply IM in terms of the outcomes they want to achieve by deliberately sending signals
to applicants (i.e., intended interviewer IM outcomes).
We developed a conceptual model of interviewer IM that comprises interviewer IM
intentions, behaviors, and intended outcomes, which also shows patterns of relationships among these
elements. In addition to the model, we generated an extensive taxonomy of different interviewer IM
intentions, behaviors, and outcomes. Specifically, we found that interviewers’ primary intentions are
to signal attractiveness and authenticity, while their secondary intentions are to signal closeness and
distance (i.e., distance in terms of professionalism and in terms of superiority). Another finding was
that interviewer IM may have different aims – aims in terms of creating a certain impression of the
interviewer as a person, an impression of the job, of the team, and of the organization as a whole. In
order to create these impressions on applicants, interviewers may deliberately apply a broad spectrum
of signals such as verbal, nonverbal, paraverbal, artifactual, and administrative IM behaviors.
Additionally, we found that interviewers use IM behaviors in order to improve a wide range of
different outcomes related to recruitment, selection, and interviewers themselves.
Implications for Theory
This study makes at least three important contributions to the literature. First, this study
elaborates signaling theory (Bangerter et al., 2012; Spence, 1973) in the context of interviewer
behavior by presenting a conceptual model on the key elements of deliberate signaling processes on
the part of the interviewer. Notably, our model not only focuses on IM behaviors, but also includes
interviewer IM intentions, and intended outcomes, which are particularly important to understanding
the phenomenon of interviewer IM (Dipboye et al., 2012). In addition, as a response to calls to study
INTERVIEWER IMPRESSION MANAGEMENT 35
signals and incentives of signalers within their social context (Connelly et al., 2011), we present an
extensive taxonomy of the impressions that interviewers aim to create, the signals they deliberately
use to create these intended impressions, and the outcomes they want to achieve. As such, we found
that interviewers’ intentions and signals are very broad and complex, and we uncovered numerous
aspects that clearly go beyond those assumed by previous IM research (see Tables 1 to 3). Regarding
intended IM outcomes, interviewers deliberately use signaling behaviors not only to enhance
organizations’ recruitment success and the quality of selection decisions, but also to enhance
outcomes that are directly related to themselves such as their reputation as an interviewer.
Second, this study sheds light on how interviewers’ and applicants’ IM are similar and
distinct. Consistent with interdependence theory (Rusbult & Van Lange, 2003), the present findings
show that while applicant and interviewer IM share similarities, there is a broad range of differences.
Similarities can be found, for example, in categories of verbal IM (e.g., fit-focused IM), nonverbal
IM (e.g., smiling), and artifactual IM behaviors (e.g., modifying one’s appearance). However, in
contrast to assumptions in previous studies (e.g., Stevens et al., 1990), many interviewer IM
intentions and behaviors seem to be distinct from those of applicants. Unlike applicants, interviewers
may have multiple aims of IM (e.g., influencing applicant impressions of the job, the organization,
and themselves) and may have diverse IM intentions that go well beyond mere friendliness (e.g.,
signaling distance).
Another difference between interviewer and applicant IM is that, because interviewers are in a
more powerful position than applicants, they may apply IM behaviors such as applicant-depreciation
and challenging applicants to signal their superiority. Also, as another consequence of interviewers’
more powerful position, they have a greater freedom of action than applicants and are therefore able
to control and modify diverse artifactual (e.g., providing giveaways) and administrative aspects of the
interview (e.g., inviting the applicant personally) to favorably influence applicant impressions.
INTERVIEWER IMPRESSION MANAGEMENT 36
Therefore, because of these differences, interviewer IM should be considered a phenomenon that may
be related to, but is nevertheless quite distinct from applicant IM.
Finally, our results suggest a shift in the way that we think about interviewers in the
employment interview. For instance, our study draws attention to the social nature of the interview
and contributes to a more person-centric picture of the interviewer (following suggestions by Weiss
& Rupp, 2011). We found that interviewers are well aware that they may influence applicant
impressions and explicitly state their aims to do so. Interviewers know very well which specific
impressions they want applicants to form and intentionally use a broad range of different signals to
create these intended impressions. Our findings support efforts by other researchers to enhance the
theoretical understanding and the quality of the interview as an assessment tool by acknowledging
social exchange processes in the interview, such as interviewer IM (cf. Dipboye et al., 2012).
Potential Limitations
Although this study provides valuable insights into how and why interviewers intentionally
try to create impressions on applicants, it has its limitations. This study included a range of different
interview formats, which allowed us to capture a broad range of IM behaviors. However, by the same
token, we did not focus on one individual type of format (e.g., panel interviews), which would have
allowed for more extensive insights about IM behavior within a particular interview format.
However, we believe that the IM behaviors presented in this study that refer to specific interview
formats (e.g., IM behaviors applied in panel interviews) constitute important initial findings.
Another limitation is that even though the application of a qualitative approach can lead to
new research questions and new perspectives (Cassell & Symon, 2011), the generalizability of the
findings might be limited because of small sample sizes (Lee, Mitchell, & Sablynski, 1999).
Moreover, the present study was conducted in Germany and Switzerland. Interviewer IM intentions
and behaviors may vary between different national cultures, as it has been found for applicant IM
INTERVIEWER IMPRESSION MANAGEMENT 37
(e.g., König, Hafsteinsson, Jansen, & Stadelmann, 2011). Hence, more research on interviewer IM
with additional samples is clearly needed. However, the present study sampled a broad range of
interviewers and applicants, included different interview formats (face-to-face, telephone, video, one-
on-one, and panel interviews), and used multiple qualitative methods (in-depth interviews,
observations, memos, and analyses of informational material) to generate a comprehensive taxonomy
of interviewer IM, thus providing insights into associations between interviewer IM intentions,
behaviors, and intended outcomes. In addition, data were collected until theoretical saturation was
reached (Glaser & Strauss, 1967). Taken together, the diversity of samples and methods and the
achievement of theoretical saturation suggest that these results should generalize to other interview
contexts.
Implications and Propositions for Future Research
The goal of our conceptual model is to provide a framework for future research on interviewer
IM, ultimately leading to practical recommendations to organizations and interviewers. Thus, we
believe that the initial qualitative findings presented in this paper should be bolstered by insightful
future research before such practical recommendations can be convincingly made. As can be seen in
Table 4, the conceptual model of interviewer IM presented in this study provides a promising
blueprint for future research in at least three different ways: 1) testing the conceptual model as it is
presented in this paper in terms of the elements and relationships within the model, 2) expanding the
conceptual model on the basis of this study, that is, integrating further factors and relationships that
were indicated by our data and mentioned in our results, and 3) expanding the conceptual model
beyond the scope of our study, that is, connecting the model to ongoing discussions in the literature.
In Table 4 and in the following sections, we point out promising paths for future research and provide
specific ideas for research propositions for each of these three research paths. It is important to note
INTERVIEWER IMPRESSION MANAGEMENT 38
that the research topics and propositions that we present are intended to be illustrative and stimulating
rather than all-inclusive.
On a first level, future research should focus on the elements and associations in our
conceptual model. Each relationship within the model constitutes an actionable proposition for future
research that could be tested using quantitative methods. Specifically, the model can be tested in
terms of the way the boxes of IM intentions are arranged (i.e., structure of IM intentions) and the way
the cells of IM behaviors are embedded within or are bridging boxes of IM intentions (i.e.,
relationships between IM intentions and IM behaviors). Accordingly, researchers could also examine
whether the model as developed from the qualitative methods in this study translates into a factor
structure as determined through quantitative research. In addition, each arrow in Figure 1 that points
from IM behaviors and their underlying intentions to intended IM outcomes might be tested (i.e.,
relationships between IM behaviors and intended IM outcomes).
As a second research path, future research should add additional aspects to the conceptual
model of interviewer IM that have been suggested by our data. One idea to expand the model would
be to integrate the higher-level category structure of IM behaviors that we found (see Table 2). It
would be worthwhile to examine how the five types of IM behaviors (i.e., verbal, paraverbal,
nonverbal, artifactual, and administrative) are linked to primary and secondary IM intentions. For
example, our data suggest that paraverbal and nonverbal IM behaviors may play a particularly
important role for expressing secondary IM intentions because they represent indirect ways of
communicating, which might be especially important for interviewers’ personal interactions with
applicants. Another example would be research on whether intentions as expressed by the interviewer
translate into behaviors as observed by the interviewee. Additional promising themes and
propositions for future research that are suggested by our data refer to the question of how
interviewer IM may depend on the industry sector (e.g., industry sector’s image and the types of
INTERVIEWER IMPRESSION MANAGEMENT 39
services provided), the timing in the interview (e.g., beginning or end of the interview), and the
content of the conversation (e.g., asking delicate vs. challenging questions).
As a third path, future research should connect the conceptual model of interviewer IM to
ongoing discussions in the literature, such as how IM relates to truthfulness in terms of honest vs.
deceptive IM and how the validity of interviews might be affected by IM. Regarding the discussion
on IM and truthfulness, we believe that it would be helpful to weave an additional conceptual layer
into our conceptual model in terms of honest versus deceptive interviewer IM. In line with recent
suggestions by Tsai and Huang (2014), we believe that interviewer IM can be honest or deceptive
depending on whether the signal being sent to an applicant relates to an existing attribute of the
interviewer, the job, or the organization instead of being misleading in terms of creating false
impressions. We see high potential in honest interviewer IM for increasing long-term outcomes that
are highly relevant for organizations and their employees. For example, our data indicate that honest
IM can stress positive attributes of the job and the organization while at the same time creating a
realistic image on the applicants’ minds. In contrast, we believe that there is a risk in deceptive
interviewer IM by leading to unrealistic expectations and psychological contract breach, which
should result in negative long-term consequences for organizations and their employees such as low
levels of job satisfaction, performance, and tenure.
Regarding the ongoing discussion on potential effects of IM on interview validity, one
possibility is that interviewers’ attempts to influence applicants’ impressions might prevent
interviewers from accurately assessing applicant performance (Dipboye et al., 2012). As such, Marr
and Cable (2014) found that interviewers’ selling orientation reduced the accuracy and predictive
validity of their judgments. However, our data indicate an additional possibility, namely that
interviewer IM may also facilitate the quality of selection decisions. Specifically, we found initial
evidence that interviewer IM behavior such as demonstrating empathy may facilitate effective
INTERVIEWER IMPRESSION MANAGEMENT 40
selection by enhancing feelings of trust and reciprocity, which may encourage applicants to open up
and provide not only more but also more honest personal information. This would provide
interviewers with a better basis for performance assessment and would thus enhance valid selection
decisions. We believe that these potential positive impacts on interview validity are well worth
further examination.
In sum, we hope that future research will provide further confirmation and refinement of the
qualitative insights gained in this study. Specifically, we suggest that future research should drill
down further in the direction of both the numerous potential risks and opportunities that are involved
in interviewer IM, hopefully inspired by the research propositions presented. If future research
follows these paths, our theoretical understanding of interviewer IM can be substantially enhanced.
Importantly, this future research will facilitate practical recommendations that will move interviewers
closer to successfully selecting and recruiting applicants.
INTERVIEWER IMPRESSION MANAGEMENT 41
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INTERVIEWER IMPRESSION MANAGEMENT 49
Table 1
How Interviewers Apply IM: Structure of Interviewer IM Intentions
Higher-level categories Lower-level categories
Primary IM intentions: What do interviewers intend to signal to
applicants with regard to representing the organization?
1. Attractiveness
2. Authenticity
Secondary IM intentions: What do interviewers intend to signal
to applicants with regard to their personal interaction with the
applicant?
3. Closeness 3a. Building rapport
3b. Individuality and appreciation
3c. Trustworthiness
4. Distance in terms of professionalism 4a. Fairness
4b. Selection complexity and effort
4c. Straightforwardness
5. Distance in terms of superiority 5a. Status and power of decision
5b. Performance expectations
5c. Suspense
Note. Categories of interviewer IM intentions that are printed in italics are new in comparison to Barrick et al. (2009) and
Jones and Pittman (1982).
INTERVIEWER IMPRESSION MANAGEMENT 50
Table 2
How Interviewers Apply IM: Structure of Interviewer IM Behaviors
Higher-level categories Lower-level categories
Verbal IM behaviors: What do interviewers deliberately
say to influence applicant impressions?
1. Self-focused 1a. Self-enhancement
1b. Demonstrating job knowledge
1c. Demonstrating humor
1d. Telling personal stories
1e. Expressing enthusiasm
2. Applicant-focused 2a. Referring to applicant by name
2b. Demonstrating knowledge of the applicant
2c. Applicant-enhancement
2d. Goal setting for the applicant
2e. Demonstrating empathy
2f. Thanking
2g. Offering support
2h. Giving voice
2i. Challenging
2j. Applicant-depreciation
3. Fit-focused 3a. Fit enhancing
3b. Demonstrating similarity
4. Job-, team-, or organization-focused 4a. Enhancement of job, team, or organization
4b. Goal setting for the job, team, or
organization
4c. Confessing
4d. Positive framing
5. Interview process-focused 5a. Enhancement of the interview process
5b. Apologizing
6. Through style of communication 6a. Paraphrasing and summarizing
6b. Verbal encouragement
6c. Modifying applicant’s speech portion
6d. Modifying one’s detailedness of language
6e. Modifying one’s formality of language
6f. Adapting one’s vocabulary and dialect
Paraverbal IM behaviors: How do interviewers
deliberately use their voice to influence applicant
impressions?
7. Speaking in an empathetic way 7a. Speaking with low pace
7b. Speaking with low volume
7c. Speaking with high pitch
INTERVIEWER IMPRESSION MANAGEMENT 51
8. Speaking in an authoritative way 8a. Speaking with high pace
8b. Speaking with high volume
8c. Speaking with low pitch
9. Speaking in an unobtrusive 9a. Speaking with moderate pace
9b. Speaking with moderate volume
9c. Speaking with moderate pitch
Nonverbal IM behaviors: How do interviewers deliberately
use body language to influence applicant impressions?
10. Towards the applicant 10a. Laughing
10b. Smiling
10c. Nodding affirmatively
10d. Making eye contact
10e. Making hand gestures
10f. Leaning forward
10g. Mirroring
10h. Note taking
10i. Shaking hands
10j. Backslapping
10k. Doing something else
11. Towards other interviewers 11a. Smiling
11b. Nodding affirmatively
11c. Mirroring
Artifactual IM behaviors: How do interviewers
deliberately use appearance, visual information, and
promotional items to influence applicant impressions?
12. Through interviewer appearance 12a. Modifying one’s clothing
12b. Modifying one’s accessories
13. Through premises appearance 13a. Choosing the interview building
13b. Choosing the interview room
13c. Decorating the interview room
13d. Checking the light intensity
13e. Choosing the interview table
13f. Choosing the seating furniture
13g. Placement of seating furniture
14. Through visual information 14a. Showing printed information material
14b. Displaying application documents
14c. Displaying notes taken prior to the
interview
14d. Displaying test results
15. Through promotional items 15a. Handing out printed information material
15b. Handing out promotional gifts
15c. Handing out one’s business card
INTERVIEWER IMPRESSION MANAGEMENT 52
Administrative IM behaviors: How do interviewers
deliberately use timing of communication and provide
services to influence applicant impressions?
16. Through timing of communication 16a. Ensuring timeliness of pre-interview
communication
16b. Modifying timeliness of interview start
16c. Modifying interview length
16d. Ensuring timeliness of feedback
16e. Offering time to think the offer over
17. By providing services to applicants before the
interview
17a. Confirming receipt of application
17b. Giving directions
17c. Inviting the applicant personally
17d. Inviting the applicant by telephone
17e. Accommodating with the interview date
17f. Accommodating with the interview location
17g. Preventing interruptions
17h. Modifying the room temperature
17i. Airing the interview room
18. By providing services to applicants during the
interview
18a. Approaching the applicant
18b. Taking the applicant’s jacket
18c. Offering drinks
18d. Offering a break
18e. Incorporating future colleagues
18f. Offering a site visit
18g. Offering refund of travel expenses
18h. Escorting
19. By providing services to applicants after the interview 19a. Giving feedback personally
19b. Giving feedback orally
19c. Giving detailed feedback
Note. Categories of interviewer IM behaviors that are printed in italics are new in comparison to Barrick et al. (2009),
Bolino et al. (2008), DeGroot and Motowidlo (1999), Ellis et al. (2002), Levashina and Campion (2007), McFarland et al.
(2005), Peeters and Lievens (2006), and Schneider (1981).
INTERVIEWER IMPRESSION MANAGEMENT 53
Table 3
Why Interviewers Apply IM: Structure of Intended IM Outcomes
Higher-level categories Lower-level categories
Recruitment-related IM Outcomes: What outcomes in
terms of the interview’s recruitment function do
interviewers want to achieve by deliberately sending
signals to applicants?
1. Organizations’ recruiting success 1a. Fast recruiting
1b. Sustainable recruiting
2. Applicants’ positive emotions 2a. Positive affective state
2b. Self-esteem
3. Applicants’ positive attitudes towards the
organization
3a. Job-organization attraction
3b. Identification with the organization
3c. Strong organizational image and reputation
4. Applicants’ positive intentions and behaviors
towards the organization
4a. Job choice intention and behavior
4b. Recommendation intention and behavior
4c. Consumer intention and behavior
4d. Reapplication intention and behavior
4e. Prevention of legal action
Selection-related IM Outcomes: What outcomes in
terms of the interview’s selection function do
interviewers want to achieve by deliberately sending
signals to applicants?
5. Information disclosed by applicants 5a. Amount of personal information disclosed
5b. Informative value of personal information
Interviewer-related IM Outcomes: What outcomes in
terms of self-centered motives do interviewers want to
achieve by deliberately sending signals to applicants?
6. Interviewers’ career 6a. Strong interviewer reputation
6b. Interviewer career advancement
Note. Categories of intended interviewer IM outcomes that are printed in italics are new in comparison to Chapman et al.
(2005) and Hausknecht et al. (2004).
INTERVIEWER IMPRESSION MANAGEMENT 54
Table 4
Examples of Propositions for Future Research
Level 1: Testing relationships within the conceptual model of interviewer IM (see Figure 1)
Examples of research issues Examples of specific propositions
Structure of IM intentions P1-1 Five kinds of interviewer IM intentions can be distinguished,
which differ regarding their interrelations: intentions that are
located closer together in the figure co-occur more often than
intentions that are located further apart.
P1-2 There are two major themes of interviewer IM intentions: (a)
primary IM intentions that refer to interviewers’ goal of
representing the organization, the job, and themselves, and (b)
secondary IM intentions that refer to interviewers’ personal
interaction with the applicant.
Relationships between IM intentions and IM
behaviors
P1-3 There are three kinds of IM behaviors that differ in how they
are related to IM intentions: (a) behaviors that are most
strongly related to one single IM intention, (b) behaviors that
are most strongly related to two IM intentions, and (c)
behaviors that are multipurpose, that is, they are related to
different IM intentions depending on how they are applied.
Relationships between IM behaviors and
intended IM outcomes
P1-4 IM behaviors used to signal attractiveness are related to
intended short-term outcomes such as fast recruiting, whereas
IM behaviors used to signal authenticity are related to intended
long-term outcomes such as sustainable recruitment.
Level 2: Expanding the conceptual model of interviewer IM on the basis of this study
Relationships between the five types of IM
behavior and IM intentions
P2-1 Paraverbal and nonverbal IM behaviors are more strongly
related to secondary IM intentions than to primary IM
intentions, whereas verbal, artifactual, and administrative IM
behaviors are related to both primary and secondary IM
intentions.
Influence of industry sector P2-2 The specific set of IM intentions, behaviors, and intended
outcomes depends on the industry sector such as the industry
sector’s image and the types of services provided.
Influence of timing P2-3 The IM intention of signaling closeness is more predominant in
the beginning and at the end of interviews.
Influence of interview content P2-4 The IM intention of signaling closeness is more predominant
when interviewers ask delicate questions, whereas signaling
distance in terms of superiority is more predominant when
interviewers ask challenging questions.
Level 3: Expanding the conceptual model of interviewer IM beyond the scope of this study
Honest vs. deceptive IM P3-1 Deceptive interviewer IM decreases long-term outcomes such
as employees’ job satisfaction, job performance, and job tenure
through unrealistic job expectations and psychological contract
breach.
Interview validity P3-2 Interviewer IM of signaling closeness increases (a) the amount
and (b) the informative value of personal information provided
by applicants, which, in turn, positively influences interview
validity.
INTERVIEWER IMPRESSION MANAGEMENT 55
In
te
nd
ed
IM
O
ut
co
m
es
IM behaviors to create
an attractive image,
e.g.
• Expressing
enthusiasm
• Decorating the
interview room
Attractiveness
IM behaviors to create
an attractive and
authentic image, e.g.
• Positive framing
• Demonstrating job
knowledge
IM behaviors to create
a close relation image,
e.g.
• Demonstrating
similarity
• Laughing
Authenticity
Closeness Distance in terms of professionalism Distance in terms of superiority
IM behaviors to create
a professional image,
e.g.
• Displaying application
documents
• Note taking
IM behaviors to create
a superior image, e.g.
• Applicant‐
depreciation
• Speaking in an
authoritative way
IM behaviors to create
an authentic and
superior image, e.g.
• Giving voice
• Incorporating future
colleagues
IM behaviors to create
a professional and
authentic image, e.g.
• Goal setting for the
applicant
• Offering a site visit
IM behaviors to create
an attractive and
professional image, e.g.
• Demonstrating
knowledge of the
applicant
• Offering support
IM behaviors to create
an attractive and close
relation image, e.g.
• Demonstrating
humor
• Shaking hands
IM behaviors to create
a close relation and
professional image, e.g.
• Inviting the applicant
by telephone
• Making eye contact
IM behavior to create a
professional and
superior image
• Challenging
IM behaviors that can
be used in a
multipurposeway, e.g.
• Modifying applicants’
speech portion
• Placement of seating
furniture
IM behaviors to create
an authentic image, e.g.
• Confessing
• Mirroring
Pr
im
ar
y
IM
In
te
nt
io
ns
Se
co
nd
ar
y
IM
In
te
nt
io
ns
Amount of personal information
disclosed, informative value of personal
information disclosed
Applicants’ positive affective state,
applicants’ self‐esteem
Prevention of legal action Strong interviewer reputation
Fast recruiting
Job‐organization attraction
Job choice intention and behavior, recommendation intention and
behavior, consumer intention and behavior, reapplication intention
and behavior
Sustainable recruiting
Identification with the organization, strong
organizational image and reputation
Figure 1. Conceptual model of how interviewers apply impression management (IM) in terms of IM intentions (light and dark gray, square boxes) and IM behaviors
(white, round-edged cells), and why interviewers apply IM in terms of intended IM outcomes (at the end of arrows outside of boxes). Behaviors (cells) are within or
touching intentions (boxes) to indicate association. The IM behaviors presented in this figure are not comprehensive, but constitute representative examples of the
links that were found between IM intentions, behaviors, and intended outcomes gleaned from Tables 1 to 3 to demonstrate the main patterns of these links.
INTERVIEWER IMPRESSION MANAGEMENT 56
Appendix A
Interview guide for in-depth interviews with interviewers
Examples of questions asked throughout the whole research process
(a) In what ways are the kinds of impressions applicants form during your employment interviews important
to you?
(b) Could you please describe the specific types of impressions you want applicants to form during your
employment interviews?
(c) Would you please tell me how you behave during your employment interviews in order to create these
impressions on applicants?
(d) What outcomes can applicants’ impressions lead to?
Examples of questions that were added later in the research process based on prior in-depth interviews
and observations
What kind of information about yourself do you present to create your intended impressions on
applicants?
How do you welcome applicants to create your intended impressions?
Could you please tell me how you present negative aspects of the job or the organization to create your
intended impressions on applicants?
Would you please tell me how you interact with applicants after the interview to create your intended
impressions?
INTERVIEWER IMPRESSION MANAGEMENT 57
Appendix B
Interview guide for in-depth interviews with applicants
Examples of questions asked throughout the whole research process
(a) What kinds of impressions did you form during employment interviews you have recently participated in?
(b) What specific types of impressions do you think the interviewers might have wanted you to form?
(c) What interviewer behaviors did you observe that might have been intended to influence the impressions
you formed?
(d) What outcomes can applicants’ impressions lead to?
Examples of questions that were added later in the research process based on prior in-depth interviews
and observations
What kind of personal information did the interviewers reveal that might have been intended to influence
the impressions you formed?
How did the interviewers welcome you?
Could you tell me how the interviewers presented negative aspects of the job or the organization?
What interviewer behaviors did you observe after the interview that might have been intended to influence
the impressions you formed?
INTERVIEWER IMPRESSION MANAGEMENT 58
Appendix C
Observation guide used to observe actual employment interviews
Instruction: Please write down any actions you see and statements and questions you hear that may be relevant
in terms of how and why interviewers apply IM. Please make sure to include specific examples (e.g.,
direct quotes). The following headings are meant to focus your attention on important aspects. However,
please add further observations wherever applicable.
Examples of aspects documented throughout the whole research process
Date
Location
Number of interviewers
Type of job vacancy
Duration of the interview
(a) Observations prior to the employment interview
Verbal, e.g. what interviewers say and ask
Paraverbal, e.g., how interviewers talk to applicants
Nonverbal, e.g. body language of interviewers
Any other aspect that may be worth further exploration in future observations and in-depth interviews
(b) Observations during the employment interview
Verbal, e.g. what interviewers say and ask
Paraverbal, e.g., how interviewers talk to applicants
Nonverbal, e.g. body language of interviewers
Any other aspects that may be worth further exploration in future observations and in-depth interviews
(c) Observations after the employment interview
Verbal, e.g. what interviewers say and ask
Paraverbal, e.g., how interviewers talk to applicants
Nonverbal, e.g. body language of interviewers
Any other aspects that may be worth further exploration in future observations and in-depth interviews
Examples of additional aspects that observers were asked to consider and document later in the research
process (based on prior observations and in-depth interviews)
(a) Observations prior to the employment interview
Administrative, e.g. timeliness of the interview start
(b) Observations during the employment interview
Administrative, e.g. refreshments offered
Artifactual, e.g. seating arrangement, objects visible on the interview table
(c) Observations after the employment interview
Administrative, e.g. feedback to applicants
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