Identify problem- McDonald’s

Write one page with a problem that describes McDonald’s is declining in sales.

According to the following three questions. Describe that McDonald’s fails to be more efficient

1. In a way their drive-thru has become slow. Quick Drive-thru is one of the competitive advantages Mcdonald’s has, and they are losing that advantage). They don’t deliver as much value as other competitors such as Burger King (cost advantage is their primary advantage and they are losing it)

2.They failed to change their product mix (in other words, they don’t have the necessary data to identify what consumers want) and consumers are shifting away and going towards healthier food like Chipotle and Panera Bread.

3. Because of Corona, more people are purchasing orders through delivery apps. McDonald’s is starting to get more revenue through partnerships with Doordash and UberEATS and Grubhub, but McDonald’s has to pay a fee to their partners (losing revenue).  It also doesn’t have the customer data on what food customers are ordering – and when. So nothing is personalized.