Marketing Strategies Discussion Questions

Subject – Marketing Strategies

Q. What role does marketing research play in our overall marketing plan? What are its strengths and weaknesses. Be sure to identify at lease one strength and one weakness supported by your outside research. Be sure to expand the discussion by challenging each others’ assumptions.

Note: 250 – 300 words with intext citations and 2 references must.

Q. What are some of the social influences on consumer behavior? What are some of the behavioral influences on organizational buying? How do these affect the consumer buying decision? As you reflect on this week’s readings and your personal experience, answer the questions and share at least one connection between consumers and an organization. Think in terms of specifics as there are numerous potential influences and the relationship is often reciprocal.

Note: 250 – 300 words with intext citations and 2 references must.