Finals paper

Recommend controls that will monitor and measure the success of your recommended action programs.Week 8Self-ReflectionOn a separate page, write a paragraph or two about what you gained by completing the Course Project and how you can apply it to your professional career, whether or not you plan a career in marketing.

Submit your paper as a Microsoft Word document that is 15-20 pages in length, not including the title, table of contents, references, or self-reflection pages (as part of the length).  

Write your Marketing Plan using the outline below.

Every draft (and the final version) of the assignment must be formatted per

APA 6th edition guidelines

, written in the third person, and include the following:

• Running head
• Page numbers
• Double-spacing
• Times New Roman, 12-point type font
• Headings and subheadings
• In-text citations
• Title page
• Table of contents page
• Reference page

Remember ThisThere should be at least one in-text citation for each of the references on your reference page. A minimum of eight references are required.

this project about apple company please check the attachment before anything else

please just check the attachment for the past paper of the project 

I need this project after 10 hours 

Running Head: APPLE INC. MARKETING PLAN

Apple Inc. Strategic Marketing Plan

NAME OF STUDENT:

NAME OF INSTRUCTOR:

COURSE TITLE:

DATE:

When one hears apple, a range of products runs into their heads based on the portfolio which the company offers. The brand portfolio of Apple Inc. is made of Apple Mak books, Apple phones and even a range of apple wearables. The company has been profitable for a long period of time, and the reason behind this success is the company’s ability to understand its customers (LI, 2019). A clear understanding of it implies that the company has been able to produce electronic products and software that met customer demand. In addition, the company is able to communicate how it meets customers needs through marketing. Strategic marketing for this company, therefore, implies continued success and profitability of Apple Inc. for this company to be able to conduct strategic marketing that will result to more sales of the company, it needs to understand its SWOT analysis and its position in regard to Porter’s five forces.

Apple Inc. Porters Five Forces

In regard to completion as one of these forces, Apple Inc. Faces strong competitive force from its direct competitors. The firm competes with direct competitors who are very aggressive in their marketing (Coccia, 2018). Furthermore, the product which Apple sells ad those of competitors have very little differentiation and the switching costs in the portfolio of products is also very low. In regard to the second factor of the model, the bargaining power of consumers of Apple product is quite high. This implies that the company is at times forced to lower down the process of products or software, which translates to reduced revenue for the company. In regard to the power of suppliers, this is a moderate factor for Apple; this is because there are quite many suppliers who can be used to outsource raw material for the company. Therefore, this lowers down the competitive power of these suppliers.

In regard to the treatment of other entries, this is a weak force for Apple. There is less threat that the market will be invaded by new entities to compete directly with the company. For the threat of substitutes, this is also a low threat because there are few products which can be compared to Apple products. The products from the company are so refined and stand their ground in any given comparison.

SWOT Analysis

Strengths

Apple Inc. is arguably the most valued brand in the electronic industry. This is a strength alongside its global iconic. The products from this company are used almost everywhere in the globe, and they are used majorly for corporate purposes. Furthermore, the company does proficient research to understand its customers.

Weaknesses

However, it has a major weakness which is highly-priced products. This makes it hard for a company to attract potential consumer in low-income social class. Furthermore, Apple does not exercise regular advertisement for its brands. This implies that the company does not reach out new market which could be hosting potential consumers. Apple products are also incompatible with other software; this implies that the company limits its consumers only to Apple-related software.

Opportunities

Apple is, however, expected to grow in future due to an increase in the number of potential consumers. This is an opportunity for the company alongside expanding channels of distribution. Therefore, it will be able to serve the increased market in future due to better channels of distribution. The likelihood of increased demand for smart exposure in future is also another significant opportunity for Apple Inc.

Threat

The major threat for the company is the counterfeits which are produced and even sold to consumers. These are sold at lower costs, and they take away the direct consumer base, which could have been served by the company. Strict trade tariffs by China government are also a big threat because china makes significant customer share for the company, SWOT Analysis retrievable from

https://bstrategyhub.com/swot-analysis-of-apple-apple-swot-2018/

.

REFERENCES:

Coccia, M. (2018). Disruptive firms and industrial change. Journal of Economic and Social Thought, 4(4), 437-450.

https://bstrategyhub.com/swot-analysis-of-apple-apple-swot-2018/

LI, J. (2019). AN IMPACT STUDY ON CONSUMER EXPERIENCE AND BUYING BEHAVIORS ON PURCHASING APPLE INC PRODUCTS (Doctoral dissertation, SIAM UNIVERSITY).

Running head:

MARKETING PLAN FOR APPLE COMPANY 2

MARKETING PLAN FOR APPLE COMPANY 2

Marketing plan for apple company

Zakarya Sammour

Zakarya_sammour@hotmail.com

Professor Donna Falloon

09/28/2020

Apple inc. It is an American multinational technology company that designs, develops, and also sells consumer electronics, computer software, and also online services. It is one of the largest tech companies that is alongside the likes of Amazon company. It was started by Steve jobs together with Ronald Wayne.

Marketing strategy

Steve jobs, together with his team, excelled at the manufacturing as well as marketing consumer products that most of the consumers love. The company’s marketing has been so effective to the point that there are a lot of other companies that go to benchmark from the company to see what they do (Alnabhan, 2020). This happens to the other companies who are trying to achieve global popularity, revenue growth, as well as staying in power.

Apple marketing is built on simplicity. The products that Apple makes them speak for themselves. This is the way that the company has consistently positioned its marketing, keeping messaging, and also visual simple (Alnabhan, 2020). Most of the things that they market are free things that include feature lists, pricing, or even expensive special effects. The company knows well that its products will sell themselves with no any kind of relying on pomp as well as circumstance. The logo that the company uses is a perfect example of company simplicity.

According to CEB, the most operative way of selling a product to a consumer it is not through complicated advertisements, flashy websites, or even hyper-inflated ads copy. Reaching to the markets can be simplified through the decision-making process (Alnabhan, 2020). When the decision-making about selling is simplified, it will be possible to sell products more easily.

Another marketing strategy that bis used by the company are through the use of the power narrative. The company was built by Steve jobs around some core values as well as a customer-focused narrative. Other than only viewing operations as just “operations,” the company makes it a point to show that all the aspects of operations stand for something. The strategies that they have employed for this include employees carrying cards about the company that reminds them of the importance of the company. All the salespeople from the company get paid without commission, and this allows them to mainly lay their focus on helping customers other than the closing sale. The company has also employed consistency from the products to core values. This is what reinforces the beliefs of an audience.

Marketing objectives of apple company

Since apple’s mission is mainly committed to providing the best innovations as well as technologies in the world, the company has been committed to protecting the environment to make sure that there is a healthy safety for both the customers and also the global community (Alnabhan, 2020). The other marketing objective of the company is that it is aimed at increasing the brand value and also its market share.

The company is working hard to improve the value of its products and increase its market share. The company also has a market objective on investing in research and development so that they can come up with new products as well as technologies. The company is carrying a lot of research so that they can improve their market share (Alnabhan, 2020).They are ensuring that their technology is UpToDate and that they are using it to satisfy the customer needs.

References

Alnabhan, O. (2020). Literature Review Marketing New Products. Apple Inc.